product concentration strategy

customer focus strategy

regional concentration strategy

Low share concentration strategy

pure centralization

cost centralization

differential centralization

Business centralization

Low cost advantage

Unique advantage

Achieve industry leadership through low cost advantage

Cost leadership does not mean lowest price

Achieve an advantageous position of equal or similar value based on the uniqueness of the product

A company is required to be the cost leader in its industry, not just a competitor

Strategy success depends on the company's ability to implement that strategy day in and day out

Mass production

Higher market share

Advanced production equipment

Strictly control all expenses

Low cost is not the company's primary strategy

When successfully implemented, it can be a proactive strategy for earning high levels of returns in the industry.

This strategy cannot be balanced with increasing market share.

accompanied by high costs

Strong R&D capabilities

Reputation of product or technology leadership

The company has a long history or unique skill set in the industry

Strong marketing skills

Research, production and sales departments are highly coordinated

An enterprise targets a certain customer group, a segment of a certain product line, or a certain regional market.

Unlike cost leadership and differentiation strategies, which are industry-wide, focus strategies focus on a specific goal.

The market is small

Enterprises have completely different market customer groups

No other competitor attempts to implement a concentration strategy in the target market segment

Forming a highly isolated specialized market

There are large differences among various segments of the industry

1.Dependence

2. Singleness or professionalism

3. Targeted

Offensive strategy (development of new products)

Defensive strategy (copying the latest products)

technology introduction strategy

Partial market strategy

cost-based strategy

quality based strategy

time based strategy

Financing strategy

investment strategy

distribution strategy

feature

content

Advantages

DisadvantageW

Opportunity O

Threat T

SO——Growth Strategy

WO - Turn to Strategy

WT - contraction strategy

ST——diversification strategy