MindMap Gallery Distribution channel management
Chapter 4 of Business Administration, Distribution Channel Management, tells about channel operation management, distribution channel system evaluation, distribution channel development trends, etc. Let’s learn about the collection system!
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
point pin canal road Tube reason
point pin canal road Tie system comment estimate
1. channel gap Evaluate
(1) The emergence of channel gaps
(2) Eliminate channel gaps ideas
1||| Eliminate demand-side gaps
2||| Eliminate supply-side channel gaps
3||| Channel gaps caused by changes in channel environment and management constraints
2. point pin canal road transport OK Achievements effect comment estimate
1||| channel smoothness Evaluate
1||| Product turnover speed
2||| Loan recovery speed
3||| Sales recovery rate
2||| channel coverage Evaluate
1||| Market coverage
2||| market coverage
3||| canal road fiscal service Achievements effect comment estimate
1||| Distribution channel cost index
1. Distribution channel expenses
2. Distribution channel expense ratio
3. Distribution channel expense rate increase and decrease rate
2||| channel market share index
1. market share
1||| Calculated based on overall market
2||| Calculated by target market
3||| Calculated according to the three major competitors
4||| Calculated by largest competitor
2. Channel market share
3||| channel Profitability index
1. Channel sales growth rate
2. Channel sales profit margin
3. Channel fee profit margin
4. return on assets
point pin canal road hair exhibition trend potential
1. net network point pin canal road
(1) Comparison between online distribution channels and traditional distribution channels
1||| Functional aspects
2||| Structural aspects
3||| Cost
(2) network Distribution channel Characteristics
1||| virtuality
2||| Economy
3||| Convenience
(3) network Distribution system
1||| Ordering system
2||| settlement system
3||| Distribution system
(4) Types of online distribution channels
1||| Online direct sales channels
2||| Internet indirect distribution channels
2. canal road flat flat change
1. The concept of channel flattening
2. channel flat reason
1||| The impact of network information technology
2||| The impact of channel vertical integration
3||| customer demand characteristics Impact
1. Customers are increasingly demanding personalized products
2. Increased customer uncertainty and loss of commitment
3. The “eclecticism” of consumption
3. Flat channel form
3. channel strategy alliance
(1) Strategic alliances between dealers
(2) Strategic alliances between suppliers
(3) Strategic alliances between suppliers and distributors
canal road transport camp Tube reason
1. canal road Tube reason Overview describe
(1) Marketing Channels and Distribution Channels
(2) Distribution channel manage Target
1||| market share
2||| Profit amount
3||| sales growth
(3) Distribution channel manage Task
1||| Propose and formulate distribution goals
2||| Monitor distribution efficiency
3||| Coordinate channel member relationships and resolve channel conflicts
4||| Promote product sales
5||| Modify and rebuild distribution channels
2. No same kind type business Taste point pin canal road of structure establish
1. consumer goods Distribution channel The construction of
1||| consumer goods and classification
1. Convenience products
2. Optional items
3. Special product
4. non-desired goods
2||| Common consumer goods distribution channel model
1. Factory direct supply model
2. Multiple distribution (agent) model
3. Exclusive distribution (agency) model
4. Platform sales model
2. Industrial products Distribution channel The construction of
1||| Industrial product market and its characteristics
1. Derivativeness of requirements
2. Demand elasticity is small
3. Professional purchasing
4. Large amount purchased at one time
5. Customer concentration and stability
2||| Industrial product distribution channel design
3. Clothes service Produce Taste point pin canal road of structure establish
1||| Serve product Characteristics
1. intangibility
2. inseparability
3. difference
4. non-storability
5. Non-transferability of title
2||| Serve product Classification
1. body handling services
2. Object handling services
3. Brain stimulation processing services
4. Information processing services
3||| service product common distribution channel model
1. direct distribution model
2. Agency formed Distribution channel
(1) agent
(2) broker
(3) wholesaler
(4) Retailer
3. channel member manage
(1) Channel member selection
(2) Channel member incentives
(3) Channel Member Assessment and Adjustment
4. canal road right force Tube reason
(1) Definition of channel power
(2) canal road right force of Come source
1||| kind type
1. reward rights
2. power of coercion
3. statutory authority
4. right of recognition
5. right to expertise
6. right to information
2||| district point
1. Mandatory and non-mandatory powers
2. mediated power and non-mediated power
3||| canal road right force of transport use
1. commitment strategy
2. threat strategy
3. legal strategy
4. request strategy
5. information exchange strategy
6. Suggest strategies
4||| Maintenance of channel power
1. Maintaining manufacturer’s channel control
2. Maintaining control over intermediary channels
5. canal road rush sudden Tube reason
1||| Definition of channel management
2||| canal road Tube reason of point kind
1||| Divided by hierarchical relationship among channel members
2||| Classification based on conflict of interest and confrontational behavior
3||| According to the degree of channel conflict
4||| Divided according to the direction of influence of channel conflicts on enterprise development
3||| canal road Tube reason Produce born of Original because
1||| role misalignment
2||| Goal difference
3||| difference of opinion
4||| Difficulty communicating
5||| Decision Power Analysis
6||| Expectation difference
7||| Scarce resources
4||| canal road Tube reason of at reason
1||| Determine the long-term goals of channel members based on common interests
2||| Encourage each channel member to actively participate in the long-term goals of channel members
3||| Apply incentives
4||| Use personnel exchange practices to reduce channel conflicts
5||| Make good use of conflict resolution methods such as negotiation, mediation, arbitration and litigation
6||| Clean up channel members in a timely manner