Return to scene elements

Definition: Expose to potential users and gain users’ awareness of this product and service

online channels

Payment methods

Definition: exposure in front of users who are more likely to have needs, to gain awareness and conversion

Key factors for forming conversion: whether users can quickly form awareness and recognition of products and services

channel

Channels: CCTV advertising, offline elevators, buildings, airport advertising, cooperation with official organizations, channels with strong professional attributes, such as Zhihu, celebrity endorsements, friend recommendations, cross-border cooperation

Sales conversion type Brand promotion type Traffic exposure type

Traffic exposure allows the brand to maintain user awareness and is a necessary channel action, but the priority is not very high at this stage.

Sales conversion type Brand promotion type Traffic exposure type

Traffic exposure type Brand promotion type Sales conversion type

Sales conversion type Brand promotion type Traffic exposure type

Cumulative users of sales conversion channels

where are users

Industry exchange circles, paid consultation, resource exchange, etc.

It is very important to think and analyze specific scenarios in advance and ask specific questions.

Principle: Choose the must-do channel in the industry

Private domain traffic

Competitor traffic sources

Available tables and headers: partners, channel types, channel ratings, user groups, main cooperation values, historical cooperation times, historical cooperation depth, cooperation response speed, required investment resources, traffic, active conversions, revenue conversions

Channel crowd, what problems to solve, expression form: long copy, short copy, video, pictures, coexistence of pictures and text, whether it is sufficient

top channel, statistics of different resource bit data

Make it clear that marketing is targeted at user groups

Find user focus

Choose an appropriate expression

Connecting brand cores

Private domain: WeChat personal account, community, public account, Weibo, APP

Between private domain and public domain: Douyin, QQ account, QQ group, Weibo, Xiaohongshu, mobile phone number, email address, mailing address

E-commerce platform paid membership

be careful

User base

Attract users to forward

Forward products/services and find high-frequency and low-price products from a business perspective

There is product endorsement, B-end cooperation, resale and conversion