1 Industrial competition structure

2. Demand situation

3. Exit barriers for enterprises

4. Competitor Diversity

5. Industry growth rate

6. Degree of product differentiation

7. Differences in popularity of different brands

8. Complexity of information within the industry

1The degree of concentration in the supplier’s industry

2. Importance of sales volume to suppliers

3. Number of substitutes

4. Number of target customers of the supplier

5. Supplier’s ability to integrate forward

6. Degree of standardization of supplier’s products

7. Conversion costs of corporate raw material procurement

8. The proportion of products provided by suppliers to the company’s total product costs

9. The importance of the products provided by suppliers to the company's production process

10. The degree of impact of the products provided by suppliers on the quality of the company's products

1Brand loyalty

2. Absolute cost advantage

3. Economies of scale

4. Switching costs

5. Capital requirements

6. Government Regulation

1Quantity purchased by the buyer

2. Buyer’s transfer costs

3. Group buying

4. Degree of substitution of substitutes

5. Buyers’ ability to integrate backwards

6. Buyer sensitivity to product quality

7. The proportion of the product in the total cost of the buyer

8. How common is buying in bulk?

9. How important the product is to buyers

1 Price of alternatives

2. The switching costs required by buyers to choose a substitute

3. Profitability of substitutes

4. Buyers’ habits of using substitutes

5. Strategic choices of substitute product manufacturing companies