Examples of ads that cost money: videos, cps, search rankings, car bodies, bus stop signs, outdoor billboards, etc. Advertisements that usually require money from advertising companies.

Examples of resources around us: When we participated in the STO project, we went to Hangzhou STO headquarters to sort out large warehouses and put advertising paper on each package. When participating in the ** mall project, our advertisements were printed on the DMs of the supermarkets of the same group and distributed to thousands of households together with supermarket posters.

Examples of resource exchange: When we participated in the *** project, we cooperated with Lihua Fast Food and distributed advertising coupons to each other, and the effect was pretty good.

Examples of self-promotion: For example, establish an all-employee marketing system and reward each colleague based on the number of customers he or she develops. For example, we have organized sweeps of buildings to distribute gift certificates, set up stalls at night markets to promote, and promoted to related units.

Examples of self-built systems: For example, we have cooperated with couriers, shop owners, QQ group owners and community gatekeepers to guide them to help issue gift certificates and get commissions based on the amount of gift certificates used.

2 basic points

specific method

1. Send text messages twice a week. On Tuesday, we send text messages to all customers who have shopped. The content is usually about describing our advantages and sometimes sharing jokes. On Fridays, text messages are sent to customers who have not shopped in the past 10 days. They usually send a gift. After logging into the website to place an order and entering a password, the gift is delivered to their home.

2. Don’t spread out when advertising, focus on communities and attack one by one. We have tried to make entrance banners, entrance and exit floor signs, wall spray painting, floor sticker advertisements and community stall promotion activities in the same community at the same time. Negotiate cooperation with the property management company. Each community will be advertised for only three months, and each community will be intensively bombarded. All advertisements focus on promoting the theme of signing up to get a 188 yuan coupon.

3. Customers generally need to leave their mobile phone numbers when shopping. We try to use WeChat to add the customer's number. Usually 50% of the mobile phone numbers are the customer's WeChat. After adding the customer to WeChat, we use WeChat ads to influence the customer.

4. WeChat game. We launch a question and answer game on WeChat. Questions are asked every Wednesday. There are four options ABCD. Customers will receive gifts after answering correctly. Be sure to select interesting questions. Some customers follow us because they are interesting.

1. Tracking promotion effects is the basis for optimizing promotion methods.

2. Optimize details

3. Try it on a small scale first