MindMap Gallery 2022CPA Corporate Strategy and Risk Management-Chapter 3 Strategic Choice
The strategic choice mind map of corporate strategy includes four parts: overall strategy (corporate-level strategy), international business strategy, functional (functional-level) strategy, and business unit (competition) strategy.
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Chapter 3 Strategic Choice
Overall strategy (company level strategy): the highest level strategy of the enterprise
type
development strategy
integrated strategy
vertical integration
forward integration
backward integration
Save upstream and downstream transaction costs, control scarce resources, and ensure input quality
horizontal integration
Pursue economies of scale to gain competitive advantage
intensive strategy
Ansoff’s Product-Market Strategy Matrix
market penetration strategy
market development strategy
product development strategy
Diversification Strategy
Related diversification strategies
unrelated diversification strategy
stabilization strategy
Suitable for enterprises with low external environment turbulence and small development opportunities
contraction strategy (retreat strategy)
austerity and concentration strategies
Turn to strategy
abandon strategy
Main approaches to development strategy
type
External development (mergers and acquisitions)
Internal Development (New Construction)
Strategic Alliance
M&A strategy
horizontal merger
vertical merger
Forward M&A
backward merger
Diversified M&A
Mergers and acquisitions based on the attitude of the acquired party
Friendly mergers and acquisitions
hostile takeover
According to the identity of the acquirer
Industrial capital mergers and acquisitions
Financial capital mergers and acquisitions
According to the source of acquisition funds
LBO
non-leveraged buyout
internal development strategy
Corporate strategic alliance
motivation
Promote technological innovation
Avoid business risks
Avoid and reduce competition
complementary resources
build new business
Reduce coordination costs
type
equity alliance
Joint venture
Mutual shareholding investment
contractual alliance
functional protocol
Business Unit Strategy: Basic Competitive Strategy
Cost leadership strategy: cost reduction, economies of scale
Advantage
Implementation conditions
risk taken
Differentiation strategy: R&D, pioneering, featured products
Advantage
Implementation conditions
risk taken
Concentration strategy: target market, target group
Advantage
Implementation conditions
risk taken
Comprehensive analysis of basic strategies
Bauman’s “Strategy Clock”
Cost leadership strategy
Differentiation Strategy
mixed strategy
failed strategy
functional strategy
marketing strategy
market segmentation
consumer market segmentation
Geographic segmentation
population
psychology
Behavior
Industrial market segmentation
User industry category
User location
buying behavior factors
User scale
Target market selection strategy
undifferentiated marketing strategy
Differentiated marketing strategy
centralized marketing strategy
Market positioning
Strategies to seize and fill market gaps
Market positioning strategies to coexist and confront competitors
Market positioning strategies to replace competitors
Design marketing mix
Product Strategy
product mix strategy
Brand and Trademark Strategy
product development strategy
Price Strategy
Basic pricing method
cost oriented pricing
demand-driven pricing
competitive price pricing
Main pricing strategies
psychological pricing strategies
Product portfolio pricing strategy
Discount and discount pricing strategies
Geographical Spread Strategy
New product pricing strategy
penetration pricing
skimming pricing
satisfaction pricing method
Distribution strategy
traditional marketing theory
direct distribution
indirect distribution
Enterprise determines the number of middlemen
exclusive distribution
selective distribution
intensive distribution
In network environment
online channels
Offline channels
promotion strategy
Promotional mix elements
Promotional mix strategy
R&D strategy
R&D type
product research
process research
Source of motivation for R&D
demand pull
technology pull
The strategic role of R&D
basic competitive strategy
Value Chain
Ansoff matrix
Product Lifecycle
R&D positioning
R&D policy
Production operations strategy
Main factors and stages involved in production operations strategy
Contents of production operations strategy
Product (service) selection
Make or buy options
Production and operation mode selection
Supply chain and distribution network selection
Competitive Focus of Production Operations Strategy
Delivery time
quality
cost
manufacturing flexibility
Production process planning and capacity planning
Capacity planning type
lead strategy
hysteresis strategy
matching strategy
Balancing Capacity and Demand Approach
Resource order type (order→resource→production)
Order-based production (resources → orders → production)
Inventory production type (resources→production→orders)
Procurement strategy
Supply strategy
Few or single source strategy
Multi-source, low-volume strategy
Balanced supply strategy
Trading straregy
market trading strategies
short term cooperation strategy
functional alliance strategy
Innovative alliance strategies
Procurement model
Traditional procurement model
MRP procurement model
JIT procurement model
VMI Procurement Model
Digital procurement model
HR strategy
financial strategy