MindMap Gallery Knowledge of necessary positions and competency requirements for product managers
It briefly introduces some basic knowledge of product managers: including responsibilities and ability requirements, job classification, project members and processes, product experience reports, etc.
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Product Manager Basics
Meet the Product Manager
background
Everyone is a product manager
The entry barrier is relatively low
Everyone will have complaints about products, that is, ideas
main duty
Analyze requirements
Gather requirements
design products
organizational development
Coordinate operations
Examples of branch office responsibilities
Outsourcing company
Respond to the needs of Party A’s customers
Produce plans and documents that meet customer requirements and confirm with customers
Follow up project development progress and provide regular feedback to customers
Entrepreneurial company
Writing various PPTs and making product demonstration reports
Accompany the boss to meet investors
Communicate with the boss and design products based on the boss’s ideas
Traditional offline (marketing department) companies
Collect the needs of marketing department personnel and conduct preliminary analysis and evaluation
Connect the needs that pass the assessment with the product manager of the Information Technology Department
Based on the feedback from the product manager of the information technology department, it is fed back in a way that the marketing department staff can understand.
giant company
Collect user feedback directly from the operation backend or operations personnel
Communicate regularly with people from other functional departments within the company to collect their feedback on the product
Design products and organize developers to bring product development online
Complete other tasks assigned by superiors
skill requirements
Professional skills
business analysis
Demand mining
demand analysis
product planning
product design
data analysis
Comprehensive quality
Communication skills
learning ability
Refining ability
User insights
IQ/EQ/AQ
stress tolerance
bonus
Industry understanding
business thinking
market power
leadership
project management
Job classification
Rank
Product Assistant
Manager's assistant, the work is more execution-oriented. Generally, it only needs to complete the received characters.
product manager
It is more in-depth than what an assistant can do and needs to be more standardized to participate in the whole process of product design.
Senior Product Manager
They are involved in more things than product managers and are more able to complete various tasks independently. They need to shoulder some of the work of leading others.
Product Director
The person in charge of a certain product or business line has the greatest power and greater ability
Client
C-end product manager
For the general public and consumers
B-side product manager
For companies and enterprises
Product form
Mobile terminal
PC version
Web side
Work content
Functional Product Manager
Design that focuses on functionality only needs to consider how to transform a certain requirement into an achievable function.
Data Product Manager
Mining potential opportunities for products through data and designing better products
Commercial Product Manager
Focus on how to make money, focusing on how to find the profit points in the product
Strategic product manager
Focus on business strategy, focusing on how to design better solutions to meet business needs, such as: user growth
Hardware Product Manager
Design physical hardware products
Common tool
prototyping tools
Axure RP
Ink knife
Sketch
Mind mapping tool
XMind
Mindmaster
ProcessOn
Flowchart tool
ProcessOn
Visio
Edraw
Teamwork
TAPD
Tencent Documents
Zen Tao
Office suite
Word
Excel
PPT
Meet the project members
UI designer
People who work on the overall design of human-computer interaction and beautiful interfaces of software
output
product style
Product color matching
Product layout
Product logo
Interaction Designer
Study the relationship between user needs and interface, and design and plan product functions and interface interaction modules
Generally, companies do not have or directly have part-time product managers.
R & D Engineer
Implement product functionality through code
Java: Backend service application
C: underlying class library/client development/game development
PHP: Rapid Web Development
H5, JS, CSS3: front-end
Python: machine learning, artificial intelligence (crawler)
Conceptual difference
user
front desk
Customer browsing page
Backstage
A page for internal personnel to manage the content of the front page
R&D developer
front end
Page and interaction implementation, mainly responsible for developing user interface
rear end
Data and logical relationship processing
Test Engineer
Understand the functions of the product and test it to check whether there are errors in the software and whether the software is stable. Write the corresponding test specifications and the people used for testing.
output
Test plan, test data, test cases
Execute test cases and submit bugs
Solve problems, verify
Beta testing
online
Online test
operations
Manual intervention around products is called operations, including new acquisitions, activation promotion, retention, conversion, etc.
output
User operation
Content operation
Event operation
New media operation
Channel operation
Morning business operations
Internet project process
start up
Industry research
Investigate the development status and trends of the industry in order to provide a basis for product development direction
BRD Business Requirements Document
market research
Based on industry research, target a certain market research, including market size, user information, etc., to confirm the product form and business
MRD Market Requirements Document
Project establishment
planning
Requirements gathering
Collect business requirements for products through various channels, including competing products, companies, operations, customer service, business, etc.
Competitive product analysis report, demand pool
demand analysis
Confirm the collected business requirements into product business scenarios and transform them into product requirements
Product feature list
Process Design
Follow up on demand analysis results and determine product business processes
Product flow chart
structural design
Determine the product structure based on demand analysis and process design
Product structure diagram, mind map
implement
Prototyping
Design the prototype page of the product based on the product structure, process and function list
Product prototype drawing
Document output
Write product requirements documents based on prototype diagrams
PRD Product Requirements Document
Requirements review
Work with colleagues from other departments to review product requirements and finalize them
PRD Product Requirements Document
follow up
Progress control
Follow up the progress of product research and development, UI design, development, testing, etc., and coordinate and solve problems encountered during the research and development process
progress report
Resource coordination
For problems encountered during the R&D process, promptly coordinate resources within and outside the department to solve them, such as increasing manpower, applying for overtime, etc.
progress report
online
Test acceptance
After the test engineer completes the test, the product is involved in the acceptance process. If the acceptance is passed, it can be launched online.
Acceptance report
Product launch
Publish products that have passed acceptance to the corresponding channels
publish report
Product experience report
Product Overview
experience environment
Experience model
operating system
Product introduction
General introduction
Qimai data: www.qimai.cn
Zen Master: www.chandashi.com
Product official website
search engine
Version Information
product version
Market analysis
Market size
iResearch: www.iresearch.cn
iiMedia.com: www.iimedia.cn
search engine
User analysis
gender analysis
age distribution
Regional popularity
Application preferences
Mobile viewing platform: mi.talkingdata.com
search engine
product experience
Product structure diagram: draw it according to the actual situation
UI design perspective: color matching, page layout
Product function perspective: interaction design, specific functions (benefits, disadvantages)
Product profit analysis: Understand the common profit methods of Internet products (advertising fees, selling memberships, selling goods, commissions, value-added services, etc.)
Report summary