Direct supply from factory

Multiple distributors

Exclusive Agent

Platform type

Derivative, low flexibility, professional procurement,

Large purchase volume and stable customer concentration

intangibility, inseparability, difference

Non-storability, non-transferability of ownership

body handling services

Object handling services

Brain stimulation services

Information processing services

direct distribution model

Distribution channels established by intermediaries

Provide information, public relations banquet

Exchange information and vent dissatisfaction

Commissions, dealer meetings

Collaborate on business plans

Promotions, subsidies

Training sales staff, financing support

level

vertical

multi-channel

conflict

false conflict

latent conflict

Do not conflict

B

Moderate

high

functional conflict

destructive conflict

I will reward you

i will punish you

you must

Please follow

Discuss

If , more profit

Influence, volume sales, promotions, loyalty, centralized purchasing

Gray market, close cooperation agreement, vertical integration, wholesale and retail operations, loan settlement

Manufacturer Brand (National Brand)

Dealer Brand (Private Label)

Mixed brands (two brands on one item)