chandler

Ansoff

Drucker

Overall, long-term, guiding, integrated, competitive and adaptable.

Ansoff

fred david

Steiner

Enterprise strategic management is a series of major management decisions and actions that determine the long-term performance of an enterprise. Including strategy formulation, implementation, evaluation and control.

Enterprise strategic management is the activity of enterprises formulating long-term strategies and implementing such strategies.

Enterprise strategic management is the management process by which an enterprise realizes its purpose while dealing with its relationship with the environment.

Strategic management is the implementation of decisions that involve making decisions about the direction and scope of future development of a business or organization.

Helps to correctly evaluate the crises and opportunities of the external environment;

It helps to clarify the core capabilities of the enterprise and formulate effective strategic activity areas for the enterprise, so that the enterprise can gain long-term competitive advantages;

It can optimize the combination of corporate human resources and enhance the company's execution capabilities;

It helps enterprises establish strategic evaluation and control systems based on consumer value.

1. The strategy for the company as a whole and all its businesses is the corporate strategy.

2. The strategy for each specific business area in a diversified business is called business strategy, also known as operating strategy or division strategy.

3. The strategies of each specific functional department in each business area are called functional strategies.

1. Production strategy 2Marketing strategy 3Financial strategy 4Human resources strategy

1. Identify the current mission, goals and strategies of the business or organization

2. Conduct external environment analysis

3. Conduct internal organizational analysis

4. strategize

5. implement strategy

6. Evaluate the results obtained

Step1: Identify the current mission, goals and strategies of the enterprise or organization

Step2: Conduct external environment analysis

SWOT model, Porter's five forces model

Step4: Develop a strategy

Enrich existing production lines

Develop new products within existing product lines

Expand physical distribution and sales. Expand the sales scope within a region, and expand distribution and sales outlets to new regions at home and abroad.

Expand distribution and sales outlets within a region

Expand shelves, improve locations, and improve product display within existing sales outlets

Encourage non-users to use the company's products through advertising, promotions and special pricing methods, and encourage rare users to use the company's products more often

Penetrate competitors' markets through pricing strategies, product differentiation, and advertising

Advantages of a Specialization Strategy

Risks faced by the implementation of specialization strategy

Quality wins

Innovative services

Excellent performance

Unique appearance

Special characteristics and value characteristics generate value

R&D capabilities Marketing capabilities Corporate culture

Advantages of differentiation strategy

Risks of differentiation strategy