MindMap Gallery Audar smart bracelet sales solution
Mind map of Audar smart bracelet sales plan, product positioning and advantages: Built-in SIM, no need for mobile phone to connect directly to the Internet; Manual and automatic monitoring functions, easy to operate; Fall detection, SOS call; The product is reasonably priced and the price is lower than that of equipment with the same functionality; Health cloud platform, data is uploaded in real time and can be shared by multiple relatives and friends.
Edited at 2023-07-28 18:04:56This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Audar smart bracelet sales solution
Product positioning and advantages
Built-in SIM, no need for mobile phone to connect directly to the Internet
Manual and automatic monitoring functions, simple operation
Fall detection, SOS call
The product is reasonably priced and the price is lower than the equivalent functional equipment
Health cloud platform, data is uploaded in real time and can be shared by multiple relatives and friends
Market analysis
China's aging trend, the silver economy is on the rise
There are many competing products in the same industry, and the products are uneven.
The market demand for smart health monitoring watches for the elderly is booming
The market for smart health monitoring watches is relatively mature and has a large market space
competition analysis
Competitive products in the non-elderly industry
Apple Watch
The software ecosystem is not open source, and many older people don’t use iPhones
Positioning for Apple users and the high-end market
Fitbit
Non-professional, targeting the middle-aged and elderly market, complex operation
There is no professional health management platform
Huawei
Non-professional, targeting the middle-aged and elderly market, complex operation
There is no professional health management platform
Millet
Non-professional, targeting the middle-aged and elderly market, complex operation
There is no professional health management platform
Garmin Forerunner
Non-professional, targeting the middle-aged and elderly market, complex operation
There is no professional health management platform
Competitive products in the elderly industry
clear mine
high price
Contactless
No SOS
omen
No SOS
high price
Single function
Time-varying communication (An Rushi)
Anru's® Kangju Guardian Elf
high price
Contactless
Vettel
high price
Contactless
Miaomi
high price
Contactless
Target customers
B-side customers
Pension agency
Access platform
Community
Help establish community home care (health management platform)
University for the elderly
Access platform
Senior travel groups
Access platform
Insurance
Access platform
peers
OEM
C client
Medical institutions
Chronic disease patients
health management agency
People who are actively concerned about health
pharmacy
People who are actively concerned about health
health care products company
People who are actively concerned about health
housekeeping company
Elderly people living alone, elderly people, and people with limited mobility
Aging-friendly renovation company
Elderly people living alone, elderly people
Medical center
People who are actively concerned about health
Marketing
- Social media marketing
-Bracelet evaluation and promotion
- Use KOL/Weibo/Xiaohongshu and other platforms to increase exposure
- Develop an advertising plan
- Regularly analyze data and update promotion strategies
Participate in industry exhibitions