1. Douyin nicknames are not recommended to use company names, such as certain factories, etc... Because no one in the group of users is willing to follow a company, resulting in narrow traffic and inability to playback.

2. The name of Douyin can be changed to the company name plus identity or the category name plus title. Compared with a certain clothing factory, the public is more willing to pay attention to non-advertising words such as: Lao Liu who can make clothes or CEO of a certain company and other status positions.

3. Don’t be a knowledge blogger in the industry. Professionals attract peers.

1. Don’t be a knowledge blogger in the industry. Professionals only attract peers. Normal audiences will not listen to the professional knowledge of products, fabric production processes, etc. Because no one can understand it. The audience only wants to know who are the awesome experts. Brought our products

2. The content of the shooting must be people plus products. Products are the basis for monetization. Why add people? Because without people, there is no difference between your product and your competitors’ products in the eyes of the audience. They are just cold products and the point of view of output of people is Connotative emotions make the entire account richer and more three-dimensional. Some content, such as talking about entrepreneurial experiences, life lows, etc., will accelerate the increase in the audience's trust.

The content of the account revolves around shooting 2 N 2 is the two main lines: product line and character line. The product should reflect the positioning and the reason for purchase. The character should reflect the character and give a point of view. N is to find emotions around the main line. Videos must be edited to attract customers 5 Seconds or so are placed at the beginning.

1. Find high-quality accounts in the same field, and also find high-quality accounts across fields. We who are in the same field can learn from his content knowledge, shooting methods, lens sense, character emotions, etc. We can learn from his expression methods in cross-fields, and combine the two. It forms an original

2. Determine the benchmarking account to build your own video framework. Dismantle N benchmarking accounts and come up with a plan that suits you. Benchmarking can only learn from it and cannot imitate without thinking.

1. Write the content script one day in advance, the copywriting, the location of the video, the release time of the video, the video keywords to choose, which video titles, topics, and video data analysis to see which types of videos are popular with the public. Additional video types with high playback volume are included for crowd analysis. Add additional streams to make videos incrementally

2. In the early stage of shooting, you must clearly state where you are and what your product is. Tell more keywords about the industry you belong to. Let the system label the account accurately and push accurate users.

3. Focus on the characteristics of the characters, the workshop environment, the panoramic details of the product display, and the outdoor shooting can be shot in the factory, how you sell to customers, how you chat with customers, etc... Video content is closely related to copywriting. Good video copywriting is indispensable in combination with both. The video can be positioned in a location that is well-known by the public, such as the Jimo Wholesale Market, because many customers will click on the location coordinates to find stalls.

3. After the account traffic is opened, I am thinking about how to screen precise customers, how to pay for precise customers, etc.

1. Two-second bounce rate = how many visitors bounce out within two seconds of clicking on a video

2. 5-second completion rate = the proportion of people who watch the video within 5 seconds

3. Overall completion rate = 100 visitors, a few who have finished watching the video

4. Attention rate

5.Sharing rate

6. Like rate

1. Select the video to be published for an hour. The video with the highest playback rate can be tested with a small investment. If the playback rate is low, there is no need to invest in streaming. If you invest, it will either fake the playback volume or you will not be able to burn money.

2. Don’t invest in smart recommendations when investing in streams. Only invest in custom ones. The purpose is to make streaming more accurate. Douyin search hotspot package is based on the crowd portraits and address positioning of industry benchmarks to select the age of the crowd. The time must be 24 hours. 24-hour traffic is the most accurate.

3. The delivery system will let you choose the desired delivery goals, which are likes, comments, fans, homepage views, avatar clicks, fans in the early stage, likes and comments, so that the account can complete the activity. After completing the activity, you can launch the homepage views for testing because we Is it to search for B customers and place them all to see which one performs better and add additional places?

4. When placing the essence, be sure to choose the gender, age, region, and interest tags of the customers you want. Be sure to choose clothing, maternal and infant categories, etc. Because the portraits of the people who choose to post in the maternal and infant categories must be the group of mothers. The group of mothers is called the exquisite mother group. In order to filter out B customers and find similar experts, we can directly invest in his fan group because this group of customers is the most accurate.