MindMap Gallery Brand Practice
The theoretical key points of brand practice are briefly organized according to knowledge points.
Edited at 2024-09-05 09:35:02魯米:靈性覺醒的10個維度。當你停止尋找自己,便會找到整個宇宙,因為你正在尋找的東西,也在尋找你。任何你每天持之以恆在做的事情,都可以為你打開一扇通向精神深處的門。靜默中,我滑入祕境,萬般皆妙樂觀察身邊的神奇,不要聲張。你生而有翼,為何喜歡爬行?靈魂擁有了它自己的耳朵,能夠聽到頭腦無法理解的事情。向內尋求一切的答案吧,宇宙中的一切都在你體內。情人們並不最終相遇某處,這個世界沒有離別。傷口是光進入你內心的地方。
慢性心力衰竭,不僅僅是心率的快慢問題!它源於心肌收縮與舒張功能的下降,導致心輸出量不足,進而引發肺循環充血和體循環淤血。從病因、誘因到代償機制,心衰的病理生理過程複雜多樣。通過控制水腫、減輕心臟前後負荷、改善心臟舒縮功能,以及防治基本病因,我們可以有效應對這一挑戰。了解心衰的機制與臨床表現,掌握防治策略,才能更好地守護心臟健康。
缺血再灌注損傷是器官或組織恢復血液供應後,細胞功能代謝障礙和結構破壞反而加重的現象。其主要機制包括自由基生成增多、鈣超載以及微血管和白細胞的作用。心臟和腦是常見的受損器官,表現為心肌代謝和超微結構變化、心功能下降等。防治措施包括清除自由基、減輕鈣超載、改善代謝和控制再灌注條件,如低鈉、低溫、低壓等。理解這些機制有助於製定有效治療方案,減輕缺血性損傷。
魯米:靈性覺醒的10個維度。當你停止尋找自己,便會找到整個宇宙,因為你正在尋找的東西,也在尋找你。任何你每天持之以恆在做的事情,都可以為你打開一扇通向精神深處的門。靜默中,我滑入祕境,萬般皆妙樂觀察身邊的神奇,不要聲張。你生而有翼,為何喜歡爬行?靈魂擁有了它自己的耳朵,能夠聽到頭腦無法理解的事情。向內尋求一切的答案吧,宇宙中的一切都在你體內。情人們並不最終相遇某處,這個世界沒有離別。傷口是光進入你內心的地方。
慢性心力衰竭,不僅僅是心率的快慢問題!它源於心肌收縮與舒張功能的下降,導致心輸出量不足,進而引發肺循環充血和體循環淤血。從病因、誘因到代償機制,心衰的病理生理過程複雜多樣。通過控制水腫、減輕心臟前後負荷、改善心臟舒縮功能,以及防治基本病因,我們可以有效應對這一挑戰。了解心衰的機制與臨床表現,掌握防治策略,才能更好地守護心臟健康。
缺血再灌注損傷是器官或組織恢復血液供應後,細胞功能代謝障礙和結構破壞反而加重的現象。其主要機制包括自由基生成增多、鈣超載以及微血管和白細胞的作用。心臟和腦是常見的受損器官,表現為心肌代謝和超微結構變化、心功能下降等。防治措施包括清除自由基、減輕鈣超載、改善代謝和控制再灌注條件,如低鈉、低溫、低壓等。理解這些機制有助於製定有效治療方案,減輕缺血性損傷。
Brand Practice
Brand strategy
(1) Definition
The ability to define is the core ability of a person A clear description of the value of something A brief explanation of the essential characteristics of things and the connotation of concepts
(2) Enterprise
1. Career, resource platform 2. For the purpose of profit, a social and economic organization with legal person (qualification) that uses various social resources (land, talent, capital, technology) to provide products and services to the market, implements independent operations, is responsible for its own profits and losses, and has independent accounting 3. Modern economic theory: Enterprise is a resource allocation mechanism that optimizes allocation and reduces transaction costs. 4. Enterprises are social organs that solve social problems and assume social responsibilities.
(3) Industry
Successful brands rely on: returning to common sense and identifying problems
(4) Strategy
It was first used in the military field to discover the program of wisdom.
Corporate Strategy
Strategies are designed to develop Core competencies and competitive advantages a series of comprehensive and coordinated agreements and actions
(5) Academic
Marketing
Product price channel promotion
political economy
production distribution exchange consumption
productivity and production relations
Ownership issues of means of production; product issues
(6) Advertising and publicity
advertise
Advertising essence publicity/commercial communication; Subject Basics Communication; Political propaganda originated from war mobilization
publicity
It is a method of information expression that specializes in serving specific issues.
Original: To spread philosophical arguments or opinions Used in political environments - government/group support operations
Business/Product: Advertising or PR The use of various symbols to spread certain ideas and influence thoughts and actions
DO: Learn Traditional Optimization Never: Unconventional and distorted
Brand top design
brand
product
The core of an enterprise is product development and product structure design; behind the product is the enterprise system
brand
The essence of a brand is a symbol, and a super brand is a super symbol.
Brand top design
what is
Outline of wisdom: If you don’t plan for the whole world, you won’t be able to plan for the moment; if you don’t plan for the overall situation, you won’t be able to plan for a region.
"Top-down" in English means starting from the highest level, standing on the strategic commanding heights, clarifying the layer-by-layer design after achieving the goal
All things are one thing is the methodology of top-level brand design
Why (necessity)
The top level of brand top-level design is corporate strategy
Only with top-level brand design can brand assets be accumulated.
Only with top-level brand design can there be strategic duplication.
Without top-level brand design, all actions are wrong.
How to do it
Do product design and product structural design
The first p of 4p is product, marketing consultation is first product consultation Top-level brand design starts with product design for customers
Top-level design is brand naming
Highlight the value of the brand or product through naming and reduce brand investment costs (Meaningful and concrete, visual vocabulary; do not blindly register trademarks; the essence of the name is communication cost; the name becomes a complete advertisement)
Super symbols are super creative (images)
Top-level design is brand knowledge system design
Convert to express brand discourse system
Top-level design is dream design
Top-level design is brand culture design
Culture is the sum of material, spiritual civilization and wealth formed in human history, which is popularized and symbolized
Supplement: Enterprise-Brand-Marketing-Promotion Strategy