18-30 years old

International students

Enrolled at University of South Australia

Low to moderate, often reliant on part-time jobs or scholarships

Adelaide, South Australia (near campus housing)

University dormitories, shared apartments, or student housing near campus

Adjusting to a new culture and living independently

Interest in sustainability and reducing food waste

Limited cooking experience, especially with local foods

Rarely cook, often rely on convenience foods

Tend to overpurchase due to unfamiliarity with local products

Hogh smartphone use and comfort with apps