491 - McDonald segmentation, targeting, and positioning

A mind map about 491 - McDonald segmentation, targeting, and positioning. The map outlines McDonald's approach to reaching different consumer groups based on geographic, demographic, behavioral, and psychographic factors. It emphasizes targeting urban and rural areas, particularly students, middle-class individuals, and fast-food eaters. In segmentation, McDonald's identifies key consumer traits, including income, age, and lifestyle, to better tailor its offerings.

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• 491 - McDonald segmentation, targeting, and positioning

  A mind map about 491 - McDonald segmentation, targeting, and positioning. The map outlines McDonald's approach to reaching different consumer groups based on geographic, demographic, behavioral, and psychographic factors. It emphasizes targeting urban and rural areas, particularly students, middle-class individuals, and fast-food eaters. In segmentation, McDonald's identifies key consumer traits, including income, age, and lifestyle, to better tailor its offerings.