464-market-segmentation-of-starbucks1

This is a mind map about the market segmentation strategy of Starbucks. It outlines the four key categories used to define its customer base: demographic, geographic, psychographic, and behavioral. The map highlights specific factors like age, occupation, region, lifestyle, and benefits sought by Starbucks customers. This segmentation helps the brand tailor its marketing efforts to specific groups, ensuring it reaches its diverse target audience effectively.

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• 464-market-segmentation-of-starbucks1

  This is a mind map about the market segmentation strategy of Starbucks. It outlines the four key categories used to define its customer base: demographic, geographic, psychographic, and behavioral. The map highlights specific factors like age, occupation, region, lifestyle, and benefits sought by Starbucks customers. This segmentation helps the brand tailor its marketing efforts to specific groups, ensuring it reaches its diverse target audience effectively.