MindMap Gallery P & L for Skims
Skims' P&L features: 1) Sales revenue (direct sales); 2) COGS (material/production costs); 3) Gross profit (initial profitability); 4) Operating expenses (marketing/administration); 5) EBIT (core performance). 2022 reports show 58% gross margin via DTC model, though marketing costs rose to 35% for market expansion.
Edited at 2024-11-21 09:34:34