Dave McClure's Pirate Metrics

This mind map, created using EdrawMind, illustrates Dave McClure's Pirate Metrics framework, also known as the AARRR funnel. It breaks down the customer lifecycle into five key stages: Acquisition (where customers come from), Activation (quality of the customer's first experience), Retention (number of customers retained), Referral (whether customers refer others to their networks), and Revenue (ability to monetize customer behavior). This framework helps businesses track and optimize each stage to improve overall growth and profitability.

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• Dave McClure's Pirate Metrics

  This mind map, created using EdrawMind, illustrates Dave McClure's Pirate Metrics framework, also known as the AARRR funnel. It breaks down the customer lifecycle into five key stages: Acquisition (where customers come from), Activation (quality of the customer's first experience), Retention (number of customers retained), Referral (whether customers refer others to their networks), and Revenue (ability to monetize customer behavior). This framework helps businesses track and optimize each stage to improve overall growth and profitability.