What new markets are opening? Can we fill it?

What new technologies are coming out? Can it be introduced?

What market barriers can be built?

What mistakes are competitors making?

What are we good at?

What resources are exclusive? What new technology is there?

What do you do better than your competitors?

What is the product’s unique selling point? Why do customers come?

What are we not good at?

What resources and technologies does it lack?

Where are the competition doing better than us?

What needs of customers cannot be met yet?

Who are the competitors? What is the level of development?

Is the market not conducive to our changes?

Are there any objective obstacles on the development path?

What could possibly threaten our survival?