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MindMap Gallery Deep Links in Mobile Applications

Deep Links in Mobile Applications

This mind map compares deep link technologies: Traditional (in-app navigation), Deferred (handles uninstalled cases), Universal/App Links (cross-platform compatibility). The three-dimensional comparison of mechanisms, requirements and user experience guides technical selection.

Edited at 2025-02-21 09:28:49

DuongLx

Recent works View more works>>

Deep Links in Mobile Applications
This mind map compares deep link technologies: Traditional (in-app navigation), Deferred (handles uninstalled cases), Universal/App Links (cross-platform compatibility). The three-dimensional comparison of mechanisms, requirements and user experience guides technical selection.

Deep Links in Mobile Applications

DuongLx

Recent works View more works>>

Deep Links in Mobile Applications
This mind map compares deep link technologies: Traditional (in-app navigation), Deferred (handles uninstalled cases), Universal/App Links (cross-platform compatibility). The three-dimensional comparison of mechanisms, requirements and user experience guides technical selection.

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Deep Links in Mobile Applications

1. Traditional Deep Links

Definition

- URLs that directly open the application and navigate to specific content.

How It Works

Schema URL

- Example: `myapp://path/page`

Application Opening Process

If app is installed

- Opens the app and navigates to the desired content.

If app is not installed

- Link does not work or shows an error.

Advantages

- Directs to content if the app is installed.

- Highly customizable to open specific parts within the app.

Disadvantages

- Does not work if the app is not installed.

- Depends on schema URLs, which can cause conflicts.

2. Deferred Deep Links

Definition

- Allows users to navigate to specific content even if the app is not installed. After installation, the app opens to the desired content.

How It Works

Click Link

If app is installed

- Opens the app and navigates to the content.

If app is not installed

- Redirects to the app store to download.

After Installation

- On first launch, the app recognizes the initial link and navigates to the desired content.

Advantages

- Seamless user experience from not installed to desired content.

- Encourages app installation through the link.

Disadvantages

- Complex implementation, requiring services or backend systems.

- Reliability depends on correct configuration.

Currently SHBVN is using Onelink platform of AppsFlyer: Example Deferred Deep Link URL: https://vnsol.onelink.me/ipGX/g1hzf0u4?af_qr=true&user_id=12345&referral_code=ABCDEF - vnsol.onelink.me: is domain of SHBVN register with AppsFlyer - ipGX: is template_id - g1hzf0u4: short_url(include menu) - user_id: field value - referral_code: field value

3. Universal Links (iOS) and App Links (Android)

1. Universal Links (iOS)

Definition

- Uses standard HTTP/HTTPS URLs to open the app if installed or open in the browser if not.

How It Works

Standard URL

- Example: `https://www.example.com/path/page`

Link Configuration

- Create `apple-app-site-association` file on the server.

- Configure the app to accept Universal Links.

Link Handling

If app is installed

- Opens the app and navigates to the specific content.

If app is not installed

- Opens the link in the browser with corresponding web content.

Advantages

- Smooth user experience.

- Improves SEO and easy to share links on the web.

- Secure with HTTPS.

Disadvantages

- Complex configuration on both server and app.

- Limited support (iOS 9 and above).

2. App Links (Android)

Definition

- Similar to Universal Links on iOS, uses HTTP/HTTPS URLs to open the app or the browser.

How It Works

Standard URL

- Example: `https://www.example.com/path/page`

Link Configuration

- Create `assetlinks.json` file on the server.

- Configure the app to accept App Links.

Link Handling

If app is installed

- Opens the app and navigates to the specific content.

If app is not installed

- Opens the link in the browser with corresponding web content.

Advantages

- Good user experience, no issues if the app is not installed.

- Compatible with web standards, easy to share and SEO optimized.

- Supports security through link verification.

Disadvantages

- Requires accurate configuration to ensure links work correctly.

- Complex implementation requiring technical knowledge.

4. Comparison of Deep Link Types

Main Topic

5. When to Use Each Deep Link Type

Traditional Deep Links

- When you are certain that users have the app installed and want to navigate directly to specific content.

Deferred Deep Links

- When you want to enhance the user experience by guiding them from not installed to installing the app and continuing to the desired content.

Universal Links and App Links

- When optimizing the user experience on both iOS and Android.

- Using standard URLs to improve SEO and ensure smooth handling whether the app is installed or not.