Unique challenges in high-tech MR (fast changes, unknown markets)

Techniques: Lead users, ethnography, agile MR

Diffusion of innovations, early adopters vs. laggards

B2B vs. B2C behavior in tech

Risk aversion, adoption triggers

Apple’s user-centric research for the iPhone

“Now that we understand our market and customers, how do we convert that knowledge into a viable tech solution?”

Aligning product dev with tech trends

Managing the tech-product pipeline

Product lifecycle strategies

Why and when to patent

Patent strategies: Defensive, blocking, licensing

Global IP considerations

Tesla’s open patent strategy vs. traditional tech firms

Once the tech roadmap is set, the next challenge is picking the right time to enter the market—let’s explore that.

First-mover vs. fast-follower advantages

Technological uncertainty vs. market readiness

S-curves and technology maturity

Netflix vs. Blockbuster in the streaming race

With the timing nailed down, how do we ensure the company is pointed in the right direction to capture value?

Vision, mission, and dynamic capabilities

Strategic intent in high-tech firms

Idea evaluation frameworks: Real-Win-Worth it, Stage-gates, Portfolio balancing

Criteria: Feasibility, alignment, risk

Link back to initial framing question

Summary of the end-to-end journey

Reflection: “Innovation success isn’t just about great ideas—it’s about smart execution from insight to impact.”