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Precise Marketing

This mind map provides some information about a company's precise marketing plan. In terms of social media management and marketing, our goal is to establish a consistent SM presence based on capacity or bandwidth and achieve 100 attendees per week for the Lunch & Learn section. The New tactic or action items are mainly LinkedIn, Facebook, and Instagram. For marketing in general, our action items contain QuickBooks, Keap or marketing automation, and small business or entrepreneurship. More details about our precise marketing plan can be found on the mind map. You can find this template on EdrawMind and create one for your project easily.

Edited at 2021-06-30 08:13:29

mlibron@marvinlibron.com

Recent works View more works>>

Precise Marketing
This mind map provides some information about a company's precise marketing plan. In terms of social media management and marketing, our goal is to establish a consistent SM presence based on capacity or bandwidth and achieve 100 attendees per week for the Lunch & Learn section. The New tactic or action items are mainly LinkedIn, Facebook, and Instagram. For marketing in general, our action items contain QuickBooks, Keap or marketing automation, and small business or entrepreneurship. More details about our precise marketing plan can be found on the mind map. You can find this template on EdrawMind and create one for your project easily.

Precise Marketing

mlibron@marvinlibron.com

Recent works View more works>>

Precise Marketing
This mind map provides some information about a company's precise marketing plan. In terms of social media management and marketing, our goal is to establish a consistent SM presence based on capacity or bandwidth and achieve 100 attendees per week for the Lunch & Learn section. The New tactic or action items are mainly LinkedIn, Facebook, and Instagram. For marketing in general, our action items contain QuickBooks, Keap or marketing automation, and small business or entrepreneurship. More details about our precise marketing plan can be found on the mind map. You can find this template on EdrawMind and create one for your project easily.

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Marketing Numbers

Social Media Management & Marketing

Goal: Establish a consistent SM prescence based on capacity/bandwidth

We are posting consistently as per our bandwidth. We planned on doing 2 per week but we were able to do more.

ACTION ITEM(s)

Continue posting regularly as per our schedules

Lunch and Learn

Podcast

QuickBooks

Keap

Goal: 100 attendees per week for Lunch & Learn

Registrants and Attendees going down since April

Registrants up by about 50% Vs April and May combined

Organic or Paid?

We need to track Organic Vs Paid Landing page Views to measure effectiveness of Social Media campaigns and Traffic from Ads

ACTION ITEM(s)

Run and manage the previous ad guys Ad with the help of Facebook expert

Run all the links using Capaign Builder

Create a spreadsheet for all to reference

Working / Not Working

Working

Fewer posts

Using the right hashtags

Subtopic

sharing in groups

tagging podcast guests, podcast guest's page, shared posts author, and shared post page

Linking back to our Page (keeping people on the SM platform)

Ads ran by Fiverr guy

Our SocMed process

Not Working

More posts = more followers and engagement

Kielo Ads

Not granular about tracking traffic source

Not paying attention to the weekly numbers and taking immediate adjustments

Need more data

Creating FB / IG / LinkedIn Lists

Leveraging Groups

Following hashtags and engaging

ACTION ITEM(s)

Continue what's working

Run all links using Bitly and Campaign URL Builder and document all in a SS

Run the prev Ad guy's Quickbooks Ads

Marvin and Donnalee to review marketing numbers before the Weekly Marketing update Meeting and suggest action items

Keep refining Hashtags list

Tracker for posts shared in Groups

New Tactic / Action Items

Post blog in Articles and send people here (Keeping people on the SocMed platform)

Facebook

Create an events tab using Woobox (FREE) (Keeping people on FB)

Instagram

Use vertical videos

Leverage IGTV

Marketing in Genral

Social media is a proving ground and a traffic source

What we do with the eyeballs is AS important

Do we have a consistent and complete automated system to move a lead from cold to warm to and advocate or client?

Create a marketing machine that takes a lead from cold to warm to a fan/customer

Benefits

not wasting any lead that comes from SocMed/Ads

We gain the experience and share our success with existing and prospective Keap clients

Nurture leads

We convert cold leads into fans, advocates, and/or clients

We master using CONTENT to move a person through the Customer Journey

ACTION ITEM(s)

QuickBooks

Create an Offer (we already have -- QuickBooks Lunch and Learn) and the QuckBooks membership

Create a high converting Landing Page for these offers

Always have a CTA on all Quickbooks page/post

Keap / Marketing Automation

Create 1 Offer for Keap or Marketing Automation

Create a high converting Landing Page for this offer

Always have a CTA on all related page / posts

Small Business / Entrepreneurship

Create an Offer

Create a high converting Landing Page

Create a blog post for all the WLE podcast episodes

CTA on all podcast posts / page

Use the updated mobile friendly Podcast Page