First, the market for the company's products can be seen from the revenue.

Second, profits can tell whether a company's performance is good or not.

The third is to see the company's profit model from non-operating income

The fourth is to find out whether the statements are fraudulent from the statements of several consecutive years.

Operating income: Transactions and collections carried out at the same time are directly reflected in the revenue. Transactions and collections that are not synchronized shall not be reflected in the amount of accounts receivable and advance receipts.

Operating costs: costs incurred to obtain revenue

Gross profit and gross profit margin: = revenue - expenses

Taxes and surcharges: = value-added tax consumption tax

Sales expenses and sales expense ratio: Companies generally pursue a model with a low sales expense ratio

Management expenses: reflect the benefits of management

R&D expenses: R&D expenses and the company’s high gross profit margin support each other.

Financial expenses: reflect the quality of corporate financing management

Total profit: The proportion of gross profit can reflect the company's long-term profitability

Gross profit margin, sales expense rate, administrative expense rate, R&D expense rate and core profit margin

A look at corporate revenue Second, look at corporate profits 3. Segmentation analysis of corporate profit structure

Current assets: generally refer to assets that can be converted into cash within one year

Illiquid assets: those that cannot be converted into cash within one year

Divided into current liabilities and non-current liabilities, the same as assets

A look at changes in asset size Second, look at changes in asset structure Third, look at the relationship between current assets and liabilities (2:1)

What do the three statements reflect?

① The balance sheet reflects the resource status of the enterprise at a certain point in time and on a certain day (such as December 31, March 31, June 30, September 30, etc.) (including both the specific application structure of the resources and the including the source structure of the resource).

② The income statement reflects the profit status of the enterprise (including both the scale of profit and the structure of profit, etc.) in a certain period (such as a certain month, a certain quarter, a certain half year, a certain year, etc.), as well as the value creation of the enterprise's assets in a certain period. Case.

③ The cash flow statement reflects the inflow and outflow of an enterprise's monetary funds in a certain period, as well as where the enterprise's money comes from and where it goes.