MindMap Gallery Market positioning
Market research is the act of analyzing target customers and competitors to determine differentiated target positioning, meet market needs, and occupy the target market. At the same time, product positioning and brand positioning are needed to increase market share.
Edited at 2021-10-22 11:05:02Discover the intricate organizational structure of China Mobile, a leader in telecommunications. This comprehensive overview encompasses key elements such as shareholder dynamics, corporate governance, and executive management. Learn about the vital roles within the Board of Directors, including various committees focused on audit, remuneration, and sustainability. Explore the responsibilities of the Group Executive Management, led by the CEO and supported by chief officers overseeing finance, operations, and technology. Delve into corporate functions at headquarters, including strategy, finance, legal compliance, human resources, and marketing. Finally, gain insights into core business segments, particularly consumer services and value-added offerings. Join us in understanding how China Mobile operates at every level to drive innovation and customer satisfaction.
Explore the intricate structure of CMG through our comprehensive organizational chart. At the helm, our Board of Directors, led by the Chair and independent directors, oversees key committees such as Audit, Compensation & Nomination, and Risk & Compliance. The Executive Leadership team, including the CEO, COO, and CFO, drives our strategic vision across various corporate functions. From Corporate Strategy and Finance to Human Resources and Cybersecurity, each division plays a crucial role in our success. Our business divisions focus on delivering core products and digital solutions, ensuring customer satisfaction and operational excellence. Join us in understanding how each element contributes to CMG's mission and growth.
Discover the remarkable journey of China Mobile, a telecommunications giant that has evolved since its inception in 1987. This overview highlights key milestones, including its origins and formation, rapid expansion and national footprint, the transition to 3G, leadership in 4G, and the recent advancements in 5G. From establishing a strong foundation as a state-owned enterprise to becoming a market leader with innovative digital services, China Mobile's history showcases its strategic adaptations and growth. With significant developments such as international listings and a focus on integrated offerings, the company continues to shape the telecommunications landscape. Join us in exploring the timeline of China Mobile’s impactful evolution.
Discover the intricate organizational structure of China Mobile, a leader in telecommunications. This comprehensive overview encompasses key elements such as shareholder dynamics, corporate governance, and executive management. Learn about the vital roles within the Board of Directors, including various committees focused on audit, remuneration, and sustainability. Explore the responsibilities of the Group Executive Management, led by the CEO and supported by chief officers overseeing finance, operations, and technology. Delve into corporate functions at headquarters, including strategy, finance, legal compliance, human resources, and marketing. Finally, gain insights into core business segments, particularly consumer services and value-added offerings. Join us in understanding how China Mobile operates at every level to drive innovation and customer satisfaction.
Explore the intricate structure of CMG through our comprehensive organizational chart. At the helm, our Board of Directors, led by the Chair and independent directors, oversees key committees such as Audit, Compensation & Nomination, and Risk & Compliance. The Executive Leadership team, including the CEO, COO, and CFO, drives our strategic vision across various corporate functions. From Corporate Strategy and Finance to Human Resources and Cybersecurity, each division plays a crucial role in our success. Our business divisions focus on delivering core products and digital solutions, ensuring customer satisfaction and operational excellence. Join us in understanding how each element contributes to CMG's mission and growth.
Discover the remarkable journey of China Mobile, a telecommunications giant that has evolved since its inception in 1987. This overview highlights key milestones, including its origins and formation, rapid expansion and national footprint, the transition to 3G, leadership in 4G, and the recent advancements in 5G. From establishing a strong foundation as a state-owned enterprise to becoming a market leader with innovative digital services, China Mobile's history showcases its strategic adaptations and growth. With significant developments such as international listings and a focus on integrated offerings, the company continues to shape the telecommunications landscape. Join us in exploring the timeline of China Mobile’s impactful evolution.
Market positioning
Understand the market
Understand market size, growth trends and development potential
Analyze industry characteristics, competition and market trends
Investigate target market consumer needs and preferences
Research potential market opportunities and threats
Data collection and analysis
Collect and organize market-related data and information
Perform data analysis and statistics
Internet surveys, questionnaires and market research
Target customers
client subdivision
Segment the market into different target customer groups
Analyze the characteristics and needs of each group
customer portrait
Describe the target customers’ demographic characteristics, interests, purchasing behaviors, etc.
Understand the psychological and behavioral characteristics of target customers
Target customer needs
Analyze the needs and problems of target customers
Research target customers’ expectations and requirements for products and services
competitors
competitor analysis
Identify main competitors
Understand competitors’ products, pricing, channel and other strategies
Competitive Advantage
Compare your strengths and weaknesses with those of your competitors
Find the points of differentiation between yourself and your competitors
Competitive Strategy
Develop strategies to deal with competitors
Find ways to differentiate yourself from the competition
Differentiation
Product differentiation
Research the commonalities and differences between products on the market
Design and develop unique product features and functionality
Provide product value and experience that is different from competitors
brand differentiation
Establish a unique brand image and brand values
Develop a completely different brand personality from competitors
Customer experience differentiation
Provide excellent customer service and support
Design unique shopping experience and after-sales service
target setting
Positioning strategy
Identify positioning gaps and opportunities in the market
Position yourself differently from your competitors
positioning statement
Identify your unique position in the market
Highlight the core value and brand image of the product
Market demand
demand analysis
Analyze market demand for products and services
Study the size and growth trends of market demand
Demand Forecast
Forecast future market development and demand changes
Analyze factors affecting demand in different market environments
demand matching
Determine the market needs you can meet
Develop product development and marketing strategies
Targeted market
Market analysis
Analyze target market size, growth trends and development opportunities
Understand the industry characteristics and competitive situation of the target market
Market screening
Determine the target market with the greatest potential and suitability for you
Choose target markets based on your own resources and capabilities
market entry strategy
Develop strategies and plans for entering target markets
Analyze entry barriers and risks and develop corresponding countermeasures
Product Positioning
Features
Determine the core features and functions of the product
Analyze product relative and competitive advantages
Product Pricing
Determine product pricing strategy and pricing framework
Study market acceptance and price sensitivity of product pricing
product channel
Design and select suitable product sales channels
Establish partnerships with channel vendors
market share
Attract and keep customers
Design effective marketing and sales strategies
Provide excellent pre-sales and after-sales services
Expand market share
Launch promotions and preferential policies
Carry out market expansion and channel expansion
Strengthen relationships and collaboration with partners
Brand Positioning
Brand Building
Establish brand goals and brand values
Build brand image and brand story
branding
Develop brand communication strategies and activity plans
Use multiple media and channels to expand brand exposure
Brand maintenance
Manage brand reputation and image
Continuously provide excellent product and service experience