Goal-oriented, experienced or accumulated direction can shorten the input time of contact with new fields

Consider from the perspective of career planning

Consider the direction in which you have accumulated experience or are good at

Think in terms of areas of interest

Also goal-oriented, anticipating problems that may be encountered during the practical operation phase

Issues that are too niche may have drainage problems because they cover a small number of people. For example: if a public account focuses on a certain vertical segmentation field, then achieving a certain amount of reading in this field is equivalent to being in the public domain. 10W reading volume in the general field

Note: If the content and channels cannot be found, you need to consider whether the positioning needs to be reconsidered.

It is also goal-oriented, focusing on directions that are easy to output or have a large user base.

Think about the field you are studying

Don’t consider the positioning too broadly (such as outputting movies, reading, music, and travel at the same time)

Carefully choose personal growth or career direction

Choose carefully the direction that will be unfavorable to your future job search

To find article keywords related to your positioning, you can consider each keyword based on the content contained in the positioning and continue to subdivide it.

What common characteristics do the articles on the market have, and what content can I learn from?

Research on different channels can, on the one hand, find the platforms where users gather; on the other hand, we can exercise our channel exploration capabilities.

Go to different platforms to search for relevant keywords, and check the content on Q&A platforms, short video platforms, and news platforms.

Analyze the number of followers, viewers, answers, etc.

Comprehensive analysis of various channels to determine priority platforms for traffic drainage