A. The content is rich and attractive, and the wording is appropriate.

B. Rich content, clearly indicating all the basic elements of the project

C. There is content but lack of appeal.

D. Meaningless project name

Company background description

Background description of the industry in which the company operates

Description of the main problems and business opportunities existing in the enterprise and its industry

Key points to answer the question

A. Clearly describe the problems or opportunities of the case company and industry, comprehensively and briefly

B. Clearly describe the problems or opportunities of the case company and industry

C. The description of the problems/opportunities of the case company and industry is not complete enough

D. Failure to describe the problems/opportunities of the case company and industry

A. Repeated investigations

B. Feasibility analysis study

C. Risk assessment

D. Business case

Example: an IT project

A. The goal is highly relevant to the theme, specific and accurate, and consistent with the smart principle.

B. The goal has been clearly stated and related to the topic

C. The goal is related to the theme, but not clear and specific enough.

D. The goal is missing or irrelevant to the topic

1. Need to use SWOT tool

2. Describe our key ideas or key steps to solve the problem

A. Propose highly relevant and appropriate management measures, and use insightful theoretical models to make recommendations.

B. Propose appropriate and relevant management measures, and use appropriate and relevant theories to make suggestions.

C. Relevant management suggestions were put forward, but the effectiveness was not adequately explained; relevant theories were introduced, but were not used in the proposed suggestions.

D. There is a lack of suggested solutions or the proposed solutions are not related to the enterprise problems; no or irrelevant theories are used.

Theoretical models are very important. You can refer to CMC textbook T4 or search on the Internet.

4P theory of marketing

barrel theory

collective action theory

SMART principle

PDCA cycle

Porter's diamond model

five forces model

McKinsey’s 7S model

SWOT analysis for strategic analysis

PESTEL environment analysis

BCG Boston Matrix

Numerical Analysis Algorithms

Monte Carlo algorithm

Grid algorithm, etc.

A. Excellent and sufficient description of the various types of data to be collected, and excellent solutions to ethical issues.

B. Excellent description of the type of data to be collected and recommended methods for handling the ethical issues identified.

C. The type of data to be collected is described but insufficient, and the suggested methods for dealing with the ethical issues identified are general but fair.

D. There is no or incomplete description of the type of data to be collected and related ethical issues, and the processing method is inappropriate.

internal data

external data

1. Reports and documents

2. One-to-one interviews and group interviews

3. Use questionnaires to sample employees’ experiences and attitudes.

4. Field observation

For professional companies (researchers), this is reflected in

For the responders (researchees), it is reflected in

For enterprises (clients), it is reflected in

You can also refer to the ethical principles that should be followed when collecting data proposed by Heber.

A. A highly clear and specific timetable is proposed, the time allocation is reasonable, and the implementation plan can be expected to achieve the goals.

B. Proposed a clear and specific timetable and implementation plan, as well as a reasonable allocation of payment.

C. Proposed relevant but unclear timetable and implementation plan

D. The timetable and implementation plan have little or even no relevance to the project goals.

A. Design and propose alternatives

B. Alternative plan evaluation meeting

C. Determine the best solution