For example, the business situation of the industry, whether there are fierce competitors, whether the product in the industry has reached saturation, whether there is a mature industrial chain, whether there is a large profit margin, etc., what is the user demand, Whether it can win users’ love and support, etc.

For example, by analyzing various specific communication contents, recording and preserving communication contents with communication value, etc.

For example, the idea of ​​coordinating, planning, designing, arranging, and a series of organic processing of information in a specific content usually refers to the technical level.

For example, what kind of interaction can better cater to users’ operating habits. The most intuitive page design is whether it is beautiful or concise, etc. Navigation design refers to the navigation after clicking on the button of the APP or website, what kind of information or certain instructions are provided by the information design, etc.

A brief description needs to have a good aesthetic and good expression. Introducing the color matching, text size, spacing, etc. of the product UI is often not the main subject of explanation.

For example, if you want to increase sales, you must conduct key analysis around marketing strategies and other content, improve product marketing methods based on the characteristics of your own product’s customer base, and improve marketing efficiency.

For example, if you want to determine whether you can enter a certain field, you can make a relatively complete horizontal comparison of several key competing products, and predict the development path of the industry by studying business forms, data performance, functional iterations, operation paths, etc. , to decide whether to cut in or not.

Doing a good job analyzing competitive products will help further develop the market.

Conducting competitive product analysis helps formulate preventive strategies

Blind analysis is still not advisable. It is recommended to choose 2-3 competing products.

Product level: Choose the dimensions to be analyzed based on the amount of information on the product itself. Analyze from dimensions such as positioning, functionality, framework, technology, experience, users, etc.; in order to find out the core competitiveness and optimization direction.

User level: Choose the dimensions to be analyzed based on the information that users are most concerned about.

Operational level: From a market and operational perspective, how to make your products familiar and used by users. Mainly including: data performance and operation strategy.

Flexibly determine the depth and dimensions of analysis based on the acquired cases and data timeliness.

Public information from official channels

Third-party competitive product platform

User research

...

Gather relevant information

Collect relevant data

Different analysis goals require different analysis methods.

Be skeptical.

Don't be too subjective in your opinions and descriptions.