MindMap Gallery Analyze the entire process of writing e-commerce copywriting
This is a mind map about analyzing the entire process of e-commerce copywriting, including e-commerce copywriting, competitive product analysis, user demand analysis, selling point refinement, copywriting, car pictures, etc.
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This is a mind map about a commercial solution for task speech recognition. The main content includes: text file content format:, providing text files according to the same file name as the voice file.
Analyze the entire process of writing e-commerce copywriting
E-commerce case
Increase click-through rate
Improve conversion rate
Competitive product analysis
Should we pay attention to our competitors?
Users will not create products themselves. If your products are eliminated, it must be your competitors who innovate.
How to choose a competitor?
Price range, style, sales basis
Business Advisor (Old Version)
compete
Competitive product identification
What is analyzing competitors?
Competitor's products
A comprehensive understanding of products with many details
The main picture and car picture of the competitors
See product display
Shooting angle, whether it is refined, whether there are any modifications, whether it is a white background image, scene image, or a special effect composite image
Read the document
Large title, subtitle, label words
Depend on color matching
Background color, decorative color, text color
Competitor's details page
Highlight the selling point
Selling point order
Selling point expression
SKU Picture
Whether competitors have applicable population, scenarios, specifications and parameters in the SKU chart, and should we make such marks?
User requirements analysis
Reviews (good reviews & bad reviews)
Evaluation of water discharge, otherwise it will affect the research results
Ask everyone
The selling point that everyone cares the most is the most
Search terms
Related word analysis
Related modifiers
Selling point refinement
Competitive product research
User research
Organize data classification to form charts
Copywriting (main photo & details page)
frame
Have your own logic and layout
Expression of copywriting
Many tips
Reshape cognition Do experiments Best selling simile exaggerate Benefits scenario-based Fear appeal Committed effect
Banned word check
Common prohibited words
Category banned words
Cannot be used
Car picture
Product departure
Reflect product advantages
User departure
Use highly concentrated information words
"Wearing out the A4 waist" "Take home from five-star hotel" "Stop washing your hair with ginger water" "Sauna Day Applicable"
Competitors set off
Write a case for competitors
Try more, put forward the express train test, and speak with data