Understand market developments

Understand the gap with competing products

Confirm new product entry points

Enhance and improve products

Better occupy the market

Determining feature trade-offs

Business model development assessment

Improve product experience design

boss/leader

personal

Write an article or apply for a job

Who is the analysis report for?

Focus on analyzing those contents

Who should the report be for and what valuable conclusions and suggestions should it bring?

Corresponding conclusions are needed

resource

Brainstorm<br>

Habit

The company's technology, market, products, operation team size and core goals and industry brand influence

Quarterly and annual profit figures, key investment information for each product line; product lines that account for the company's main profits

User group coverage, market share, operating profit model; total registered users/installed capacity/effective conversion rate in a fixed period

Product function segmentation and comparison; stability, ease of use, user experience interaction, visual design strength, and technical implementation framework advantages and disadvantages

Product platform and official rankings, keywords/number of external links, etc.

Gather information from internal markets, operations, strategy departments, management, etc.

Industry media platform news and forums and QQ groups, search engines, patent websites

Establish an ongoing product market gathering team

Investigate products that complement and indirectly replace the different needs of core users, active users, and ordinary users.

Competitor official websites, communication and interaction platforms, dynamic news, product history updates, and promotional activities

Company’s quarterly/annual financial report

Talent website: resume information of fellow talents; Weibo/contact information; official website recruitment information

Google found the official websites and industry information subscriptions of the same industry abroad (the probability of direct competitors in the market is low, but the profit model and functional definition of the user group have a certain degree of forward-looking and market trend orientation)

Trial each other's products, customer service consultation, technical Q&A

Who is the user?

what is the need

User demand positioning

Market segmentation

location