concept

Three elements

concept

product value

customer satisfaction

exchange and trade

marketer

It is a comprehensive automobile business activity process carried out by automobile sales enterprises in order to meet the actual and potential needs of consumers and achieve corporate goals, and to reach transactions through the market.

Meeting the actual and potential needs of customers is the highest criterion for automotive marketing activities

competitive behavior

In the competitive environment of the automobile market

How companies and other organizations identify and analyze customer needs through market research

Determine the target groups for which it can best serve

Select appropriate plans, products, and services to meet the needs of its target groups

The entire marketing process to gain competitive advantage

It refers to the specific professional thoughts, codes of conduct and norms that people engaged in certain professions should follow in the process of performing professional responsibilities. It is the sum of the corresponding moral concepts, moral consciousness and moral activities. It is the general social morality. Reflection in specific professional activities

Be dedicated to work, be honest and trustworthy, abide by disciplines and laws, act fairly, and be united and help each other.

clothing that fits

smart hairstyle

Smiling and generous face

Introduce those with lower status to those with higher status first

Introduce younger people to older people first

Introduce men to women first

When people are of the same age, status, and same sex, introduce the person who arrived first to the person who arrived later.

Be proactive, enthusiastic, smile, and look at customers with both eyes

For elderly or distinguished customers, you should hold each other's hands with both hands and lean slightly to show respect.

Generally, when shaking hands, you should use your right hand and move it up and down;

Polite Language

The phone rings and the first thing I say is "Hello". If you answer the phone after ringing more than four times, you should apologize "Sorry for keeping you waiting."

Be concise and clear when speaking

Pay attention to important words such as time, place, reason and numbers.

Don’t speak too fast

When the call ends, make sure the other party has hung up, and then hang up gently.

Business card delivery

Business cards accepted

Business card storage

Understand the varieties, specifications, models, uses, origins, quality, structural characteristics of automobiles, and the advantages and disadvantages of the products

Be familiar with market prices, fees, taxes, purchase fees, payment methods, and policies and regulations

Purchase, acceptance, transportation, vehicle storage, pricing, advertising and promotion, sales, after-sales service, information feedback, etc., as well as signing contracts, issuing invoices, and issuing temporary licenses based on negotiation

The final procedure of the transaction is settlement, which requires accurate and rapid payment of both down payments.

Because customers have different needs for cars due to their different occupations, social status, age, habits, and hobbies; employees must have certain knowledge of sales psychology and be able to analyze and determine the needs of different customers based on the appearance, demeanor, speech and behavior of the products they choose. Special psychological activities to receive customers according to different situations

Purpose

Pay attention to the problem

Regularly organize market research, collect market information, and analyze market trends, characteristics and development trends

Collect information about competing products, grasp local market dynamics, analyze sales and market competition development, and propose improvement plans and measures

Collect, organize and summarize customer information and conduct a thorough analysis of the customer base

Determine sales strategies, establish sales targets, formulate sales plans, and complete sales tasks assigned by the company

Supervise the implementation of plans and provide timely feedback on sales development to superiors

Establish customer information files and maintain two-way communication with customers

Keep records of customer visits, solve customer problems quickly, efficiently and politely, and reflect customer opinions and suggestions objectively and timely

Carry out timely renewal work for agreed customer contracts when they expire

Anticipate market crises, collect loans, collect installments and settlement payments in a timely manner

Keep abreast of market dynamics, analyze market trends, characteristics, and development trends, and rationally develop new customer sources and new markets

Understand the market share of the company's products on the spot, whether the positioning and pricing of the company's products are appropriate, provide customers with the best services, establish good interpersonal relationships, win the trust of customers and the respect of the community, and establish a good image of the company