MindMap Gallery Professional financial report analysis method Four-dimensional analysis method
This is a mind map about professional financial report analysis methods, four-dimensional analysis methods, and the main contents include: 2. Management level, 4. Performance level, 3. Financial level, 1. Business level.
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Professional financial report analysis method Four-dimensional analysis method
1. Business level
Basic concepts
Business
The process and activities of a company delivering products or services to consumers
Business objectives
Make the company's products agree with customers' expectations and be recognized
Key points of business analysis
1. Growth: Sales and its growth analysis
Sales revenue growth rate
Net profit growth rate
Whether it meets expectations Or exceed expectations
Company sales scale
2. Market positioning: analysis of gross profit margin
Gross profit margin represents the difference in the company's products and market competitiveness
Comparing the gross profit margins of several other peers
3. Brand marketing: sales regional distribution analysis
Domestic proportion
East China
North China
South China
southwest
northeast
northwest
Determine the location of its base Is there a national brand influence?
Foreign proportion
4. Business philosophy: Marketing vs. R&D
a. Whether to pay attention to sales
Sales expenses vs sales revenue
b. Whether to attach importance to R&D
R&D expenses increase
Pay attention to product quality
Pay attention to product differences
3. Financial level
Basic concepts
finance
Capital structure arrangements and financial risk control activities consistent with enterprise operations and management
Financial Purpose
Establish a balance between capital costs and financial risks
Capital structure arrangement and optimization
Liability Structure Arrangement and Optimization
Control of short-term debt repayment risks
Financial Analysis
Financial risks are controllable
Minimum cost of capital
1. Debt-of-asset ratio analysis
Financial risk
Ratio proportional to debt ratio
The more money the shareholders use
Use more expensive
A large proportion of debt
The more you use it, the cheaper it costs
2. Capital cost analysis
The proportion of interest-bearing liabilities
Interest-bearing: Borrows obtained by companies in a paid manner by banks and financial institutions
No interest: Takes off dealers and suppliers' payments
The higher the interest rate The lower the company's capital cost The stronger the bargaining ability
Low interest rate
The company is well capitalized and has no shortage of money
The company has not made good use of the capital market platform
Corporate capital structure should be improved
Reduce the company's capital cost
Enhanced company negotiation capabilities
4. Performance level
Basic concepts
Performance
Financial measurement and related profit distribution activities related to company output
Purpose of performance
Establish a balance of interests among relevant stakeholders
Performance composition
1. Net profit and its composition
2. Net cash inflow of operating activities
3. Income tax rate
4. Rate of return on shareholders’ equity
Return on shareholders = Return on equity
Expand dividend ratio
Reduce shareholder equity
Increase debt ratio
2. Management level
Basic concepts
manage
Allocation and coordination of relevant resources in the process of achieving business goals
Management objectives
Maximize input and output efficiency
Optimization of assets and their allocations
Asset utilization efficiency
Analysis of per capita output value (income)
1. Look at efficiency
Asset turnover rate
Assets are the investment of the company
Sales is the company's output
The input-output ratio is the efficiency of the company
eg: Manufacturing Company
Inventory turnover rate
Receivable turnover rate
The lower the sign, the better the collection
Asset turnover rate
2. Look at the risks
a. Asset layout
The weight of assets
It is difficult to cash in assets
Light assets
Assets are easy to cash out
More than 50% of cash assets
Low proportion of non-current assets
b. Asset quality
Realization capability
The robustness of accounting policies
Market monetization capability of assets
accounts receivable
Percentage of accounts receivable within 1 year
The proportion of accounts to be paid for more than 5 years