1. Objects of market segmentation: It can be segmented at all levels of the product market, such as product categories, product types, and alternative product levels. Customer needs are different at different levels, so the buyer type can be determined based on this.

2. Steps of market segmentation: determine the segmentation criteria and methods, determine the sub-market, and describe the characteristics of the sub-market.

3. Market segmentation criteria: Common segmentation variables include population variables, business variables, procurement methods, situation factors and corporate personality characteristics. The segmentation criteria for consumer market and industrial products markets vary depending on the purchasing motivation and purpose.

4. Methods of market segmentation: single variable factor method, segmented according to one important factor; multivariate factor combination method, segmented according to two or more factors; series variable factor method, segmented from coarse to fine according to influencing factors.

5. Issues that should be paid attention to when market segmentation: choose the segmentation criteria appropriately, segmentation should be moderate, grasp the dynamics, and avoid static segmentation.

6. The significance of market segmentation: It is conducive to discovering market opportunities, mastering the characteristics of the target market, formulating marketing strategies, concentrating corporate resources, and improving competitiveness.

1. Steps to select a target market: Determine and define the overall market, determine segmentation criteria, divide the market, evaluate the segmented market, select and determine the target market, and redefine the target market.

2. Selection criteria for target market: potential demand, purchasing power, competitive situation, compliance with corporate goals and capabilities.

3. Factors that affect the selection of target market strategies: corporate resources, product homogeneity, market homogeneity, and product life cycle stage.

4. Five models of target market selection: product - market centralization, product specialization, market specialization, selective specialization, and comprehensive coverage.

1. The basis for market positioning: product characteristics, usage occasions and uses, customer interests, and customer types. Enterprises often use multiple basis points at the same time.

2. Steps for the company to conduct market positioning: investigate factors that affect positioning, select competitive advantages and positioning strategies, and disseminate positioning concepts.

3. Market positioning strategies: avoid strong positioning, welcome strong positioning, and repositioning.

4. Key factors in market positioning: competitiveness, credibility, conciseness, and consistency.

5. Issues that should be paid attention to in market positioning: Avoid confusion of market positioning and product differentiation, and avoid inconspicuous or contradictory positioning.