Adoption Family: Paul Jobs and Clara Jobs adopted him shortly after he was born. The adoptive father Paul is a skilled mechanic with a strong interest in car repair and craftsmanship. When Jobs was young, Paul often took him to play car parts in his garage and taught him how to disassemble, assemble and repair cars. This not only cultivated Jobs' love for machinery, but also helped him develop a style of doing things that pay attention to details and pursue perfection. Paul's persistent pursuit of craftsmanship made Jobs deeply understand the importance of taking something to the extreme. Her adoptive mother Clara attached great importance to education. Although her family's economy was not well-off, she always tried to create a good learning environment for Jobs, encouraged him to pursue knowledge, and cultivated Jobs' enthusiasm and curiosity for learning.

Original family: Jobs' biological mother, Joanne Schiebel, had to send Jobs to adopt due to family pressure due to family pressure. It was not until Jobs became an adult that he recognized his biological mother Joanne and his sister Mona Simpson. The reunion with his sister Mona made Jobs feel the warmth of family affection, and the two established a deep relationship. Mona later became a writer, and her relationship with Jobs was also reflected in her works, indirectly reflecting the complexity and diversity of Jobs' family emotions.

Primary and Secondary School: In primary school, Jobs showed a strong interest in electronics. He often hangs around HP with friends, attracted by HP's advanced electronics and innovative atmosphere. Later, he joined the HP Explorer Club, where he was exposed to various electronic components and technologies, further inspiring his love for electronics. In middle school, Jobs met Steve Wozniak. Wozniak was also passionate about electronic technology and computers, and the two hit it off. They often discuss electronic technology issues together and share their ideas and ideas. Wozniak's technical talent complements Jobs' business vision and innovative thinking, laying a solid foundation for their future cooperation.

University: Jobs was admitted to Reed College, a college that focused on humanities education and free thought. However, due to family financial pressure, Jobs chose to drop out after only one semester. But his desire for knowledge did not diminish, and he continued to stay at school to attend courses. Among them, calligraphy classes had a profound impact on him. In calligraphy class, he learned knowledge of different font design, layout and spacing, which laid the groundwork for his future emphasis on font typesetting in Apple product design. He incorporated the beauty of calligraphy art into the interface design of Apple products, making Apple products more visually beautiful and comfortable and improving the user experience.

Inspiration and collaboration: Jobs and Wozniak often tinker with electronic devices in the garage of Jobs' home. With its outstanding technical talent, Wozniak designed a practical circuit board, which is the prototype of Apple I. Jobs was keenly seeing the commercial potential of this circuit board, and he firmly believed that personal computers would become the future trend, and Wozniak's design was the key to achieving this goal. So, the two decided to start a business together and embark on Apple's legendary journey.

Product Features: Apple I is essentially a personal computer motherboard, which does not have common accessories such as chassis, power supply and keyboard. However, it has the advantage of affordable prices and is a very cost-effective product for computer enthusiasts at that time. At the same time, Apple I is easy to assemble, and users can personalize the configuration according to their needs. This feature has attracted many computer DIY enthusiasts and accumulated the first batch of users for Apple.

Product Upgrade: Jobs led the upgrade of Apple II. He knew that in order to bring personal computers to the mass market, it was necessary to innovate in terms of functionality and appearance. In terms of functions, he added color graphics functions to enable the computer to display richer images and colors, greatly improving the user's visual experience. At the same time, the built-in BASIC programming language lowers the programming threshold and allows more people to realize their creativity through programming. In terms of appearance design, Jobs focused on simplicity and beauty, making the Apple II stand out among many computers.

Market Impact: The launch of Apple II was a huge success, becoming the first personal computer to be successfully commercialized. Its sales volume has increased significantly, not only bringing huge profits to Apple, but also promoting the development of the entire personal computer market. The success of Apple II has made more people realize the potential of personal computers, stimulated other companies' enthusiasm to enter the personal computer field, prompted personal computers to gradually enter the mass market, and changed people's work and lifestyles.

Innovation philosophy: Jobs was shocked by its advanced graphical user interface when visiting Xerox PARC. He was keenly aware that this interface would revolutionize the way people interact with computers, so he decided to apply it to Macintosh's design. He emphasized the simple and easy-to-use design concept, and believed that computers should be a tool that allows ordinary people to easily get started. He focuses on user experience and starts from the user's perspective and thinks about how to make computer operation more convenient and intuitive.

R&D process: In order to realize this innovative concept, Jobs led his team to overcome many technical difficulties. In terms of operating systems, the team has developed a new graphical operating system, optimized the graphics display effect, making the interface smoother and more beautiful. In terms of hardware design, the appearance, materials and internal structure of the computer are carefully designed to ensure the stability and reliability of the product. Under the leadership of Jobs, the team members worked in a high-pressure environment, full of passion and creativity. They continued to try new technologies and design solutions, and after countless trials and improvements, they finally successfully launched the Macintosh.

Product Release: When Macintosh was released, Jobs adopted a grand marketing campaign. Among them, represented by the "1984" advertisement, the advertisement breaks the traditional computer advertising model with unique creativity and shocking visual effects. The advertising shapes Macintosh into a symbol of breaking the old order and leading the new era, which has attracted widespread attention and discussion. After the product was launched, although the initial sales volume did not meet expectations, over time, Macintosh gradually gained recognition from users, and its innovative design and user experience had a profound impact on the subsequent development of personal computers.

Internal power struggle: With the rapid development of Apple, internal power struggles gradually emerge. Jobs had serious differences with then-CEO John Scully on the company's strategy. Jobs advocates focusing on product innovation and constantly launching breakthrough products; while Scalley focuses more on market share and short-term profits, and tends to be conservative market strategies. This disagreement led to an increasing conflict between the two, and Jobs's power in the company was gradually weakened and he was eventually forced to leave Apple.

Founding NeXT: After leaving Apple, Jobs founded NeXT Computer Company. He hopes to create a high-end, educational and corporate computer that integrates advanced technology and innovative design concepts. NeXT computers adopt a unique cube appearance in hardware design, and in terms of software, they have developed innovative operating systems and development tools. However, due to high prices and poor software compatibility, NeXT computers sold poorly, failing to meet Jobs' expectations.

Apple's dilemma: After Jobs left, Apple lacked innovation in product research and development, and its market share continued to decline. At the same time, the company's internal management is chaotic, its financial situation deteriorates, and it faces a severe crisis. In the fiercely competitive personal computer market, Apple gradually lost its former advantages and fell into a development dilemma.

Acquisition and Return: Apple acquired NeXT when it was in trouble. Jobs took this opportunity to return to Apple as interim CEO. His return was warmly welcomed by Apple employees and some investors, and everyone hopes that he can lead Apple out of the predicament and toward glory again.

Design Innovation: After Jobs returned, he led the design of the iMac. Once again he showed his unique insight into the design, using a translucent colored shell, breaking the monotonous and dull appearance design of traditional computers. This dynamic and creative design makes the iMac stand out among many computers and become a product that combines both technological and artistic sense. In terms of functions, Jobs is committed to simplifying the usage process and improving the user experience. He optimized the iMac's operating system to make it easier to operate, and even newcomers to computers can easily get started.

Market Response: After the release of iMac, it was immediately warmly welcomed by the market. Consumers are attracted by their unique design and excellent user experience, and iMac sales have increased dramatically. It not only brought Apple a huge profit, but more importantly, it re-established Apple's innovative image in the hearts of consumers, allowing people to see that Apple still has strong innovation capabilities and trend-leading strength, becoming an important turning point in Apple's revival.

Music Market Insight: Jobs is keenly aware of the huge potential of the digital music market. With the development of the Internet, digital music gradually emerged, but there were many problems with music playback equipment and music management software at that time, and the user experience was poor. Jobs was determined to create a portable music player and a matching music management software to meet users' needs for high-quality music playback and convenient music management.

Product Synergy: iPod is known for its simple design, large capacity storage and long battery life. It uses a minimalist operating interface, allowing users to browse and play music easily. At the same time, iPod and iTunes music store are seamlessly integrated, and users can purchase, download and manage music through iTunes, realizing the digitalization and convenience of music consumption. This innovative product collaboration model has completely changed the music consumption model and reshapes the music industry structure. It not only allowed Apple to occupy an important position in the music market, but also promoted the entire music industry to digital transformation.

Smartphone organizations think: Jobs envisions integrating the functions of mobile phones, music players and Internet communication devices to create a smartphone with a new interactive experience. He believes that the functions and operation methods of traditional mobile phones can no longer meet people's growing needs, and requires a mobile phone that can combine multiple functions and is simple and convenient to operate.

Innovative technology application: iPhone adopts multi-touch technology, and users can perform various operations on the screen through their fingers, such as sliding, zooming, clicking, etc., completely abandoning the traditional physical keyboard and bringing a new operating experience. At the same time, the iPhone is equipped with a large screen display, making the content display clearer and richer. Its simple operating system optimizes the user interface and improves the fluency and stability of the system. The launch of iPhone has led the development trend of smartphones, prompted other mobile phone manufacturers to follow suit, and promoted the rapid development of the smartphone industry.

Product Positioning: Jobs positioned the iPad as a product between a smartphone and a laptop. He believes that the market needs a device that can meet users' needs in browsing web pages, reading e-books, watching videos, playing games, etc., and it also has a larger screen and stronger functions than smartphones, making it thinner and portable than laptops. The emergence of iPad fills this market gap.

Market expansion: iPad quickly occupied the tablet computer market with its thin, portable and simple operation. It provides users with new ways of mobile office and entertainment, and promotes the development of mobile office, digital reading, online education and other fields. Many businesses and educational institutions have begun to adopt the iPad as an office and teaching tool, and users can work, learn and play anytime, anywhere through the iPad, changing the way people live and work.

Control of product details: Jobs' control over product design and production details is almost harsh. In terms of the appearance design of Apple products, he repeatedly considered the choice of materials, color matching, and line fluency. For example, during the iPhone design process, in order to find the most suitable glass material, he led the team to conduct countless experiments, striving to achieve the best feel and visual effect. In terms of product internal structure design, he also requires the ultimate goal. Even the internal circuit board layout that users cannot see must be neat and beautiful, which is in line with his pursuit of perfection. In terms of interface design, he has high requirements for the feel of the buttons, the clarity and aesthetics of the icons. A small icon may have to undergo dozens or even hundreds of modifications, from shape, color to light and shadow effects, it must meet the perfect standard in his heart. He believes that the interface is a direct window for users to interact with products, and must be concise, intuitive and beautiful, so that users can feel happy during the operation. In terms of software systems, Jobs required that the system's response speed must be extremely fast, and even a delay of a few seconds cannot be tolerated. He will personally test various operating procedures, from boot speed, application switching to file loading, and any subtle lag that may affect the user experience cannot escape his eyes. Once a problem is found, the team will be asked to optimize immediately until it achieves smooth and unimpeded results.

Supply chain management requirements: In supply chain management, Jobs also pursues perfection. He has extremely strict choices for suppliers and requires suppliers to have top production processes and quality control capabilities. For example, to ensure high quality of iPhone cameras, he chose to work with the world's top optical component manufacturers to conduct strict quality inspections on every batch of camera components. From the polishing accuracy of the lens, the sensitivity of the sensor to the assembly process, it must meet Apple's high standards. Any defects in the production process, even extremely slight scratches or color differences, are required to rework or replace immediately. He also pays attention to the efficiency and flexibility of the supply chain, requiring suppliers to quickly adjust production plans according to Apple's needs to ensure that products can be delivered on time and with high quality.

Team Collaboration Standards: In terms of team collaboration, Jobs sets extremely high standards. He requires that team members must maintain efficient and smooth communication and eliminate any form of shirking and procrastination. During product development, team members from different departments, such as hardware engineers, software engineers, designers, etc., need to work closely together. Jobs will hold cross-departmental meetings regularly, where he will ask each team member to report in detail on the progress of the work and the problems encountered. He will criticize teams that have no substantial progress or have failed to effectively solve the problems. He emphasized that team members should focus on products, break down barriers between departments, and work together to achieve product perfection. For example, during the development of Macintosh, the software team and the hardware team had differences due to different understandings of product functions and performance. Jobs personally intervened in coordination, prompting both parties to re-examine their respective solutions from the perspective of user experience and finally reached an agreement to ensure the smooth launch of the product.

Encourage breakthroughs in traditions: Jobs always encourages team members to break through conventional thinking and dare to try new technologies and new designs. During the development of Apple products, he was never satisfied with the existing technology and design concepts, and always actively explored new possibilities. For example, in the design of iPod, most music players on the market used complex operating interfaces and mechanical buttons, but Jobs boldly proposed to adopt a simple roller-type operation design, which completely changed the way users interact with music players. He encourages team members to challenge traditions and not be bound by existing technology and design frameworks. When developing the iPhone, he proposed to abandon traditional physical keyboards and use multi-touch screens. The idea was considered too risky by many at the time, but Jobs firmly believed that it would lead the transformation of the mobile phone industry. He gives the team plenty of freedom and resources to explore and implement these innovative ideas.

Leading industry change: With a keen insight into market trends, Jobs launched a series of groundbreaking products that promoted the innovative development of the entire industry. Apple II's color graphics functions and built-in BASIC programming language have opened up the era of entertainment and programming for personal computers; Macintosh's graphical user interface has completely changed the way people interact with computers and became the mainstream design direction of personal computer operating systems later; the combination of iPod and iTunes has subverted the business model of the traditional music industry and promoted the popularization of digital music; iPhone's multi-touch technology and smartphone concept have led the development trend of global smartphones, prompting other mobile phone manufacturers to follow up and innovate; the emergence of iPad has created the tablet market, bringing a new experience to mobile office and entertainment. Jobs' innovation is not only reflected in the product itself, but also includes business models, marketing methods and other aspects. By continuously launching innovative products, he has changed people's lifestyles and promoted the continuous progress of the technology industry.

Decisive decision-making: Jobs performed extremely strongly in company decision-making. He is full of confidence in his judgment. Once he determines the direction of the product or the company's strategic decisions, he will quickly promote implementation and does not allow too much hesitation and discussion. For example, when deciding to launch the iPhone, although there were some concerns and objections within the company at that time, believing that the product was too risky and might affect the company's existing business, Jobs went against the opposition and firmly promoted the iPhone project. With his deep understanding of market and technological trends, he firmly believes that the iPhone will change the world. During the product development process, he will also make quick decisions about some key technology choices and design decisions, not allowing the team to waste time on some irrelevant issues. This style of decisive decision-making, although sometimes controversial, also ensures that the company can quickly seize market opportunities and launch competitive products.

Work enthusiasm infects the team: Jobs is full of passion for work, and this enthusiasm is like a powerful magnetic field, deeply infecting the team members. During the stressful period of product development, he will work day and night with his team members, spending all night in the office or laboratory. His love and dedication to products made team members feel the meaning and value of work. He will personally participate in every detail discussion of the product, from the product's functional definition to the appearance design, from the user interface's interactive logic to the packaging design style, he passionately expresses his opinions and ideas. His enthusiasm inspired the creativity and motivation of team members, making everyone willing to do their best to achieve product perfection. In Apple's working atmosphere, it is full of challenges and opportunities. Under the leadership of Jobs, the team members worked hard with the desire for innovation and the pursuit of excellence, and jointly created one technological miracle after another.

Recruiting top talents: Jobs personally participated in the recruitment work and was committed to finding talented and passionate employees. He believes that talent is the most important asset of the company. Only by having top talents can we create top products. During the recruitment process, he will have in-depth communication with candidates, not only examining their professional skills, but also paying attention to their innovative thinking, work enthusiasm and teamwork spirit. He will ask challenging questions, observe the candidate's way of thinking and problem-solving ability. For example, when hiring a software engineer, he may ask open questions about how to optimize software performance and improve user experience to examine candidates' technical level and innovation capabilities. He will also pay attention to the candidates' understanding and love for Apple products. Only those who truly agree with Apple's culture and product philosophy can become a member of the Apple team. Through this strict recruitment method, Jobs formed a team of top talents in the industry, providing solid talent guarantees for Apple's innovative development.

Cultivating and motivating talents: providing employees with good development space is an important concept of Jobs' talent management. He will arrange challenging work tasks for employees based on their strengths and potential, so that they can continue to grow and improve in their work. For example, for young designers with innovative ideas, they may give them the opportunity to lead a product design project and allow them to exercise their abilities in practice. He will also organize internal training and exchange activities regularly, inviting industry experts and senior employees within the company to share experience and knowledge, and promote learning and communication among employees. In terms of motivation, Jobs fully recognized and rewarded employees who performed well. He will publicly praise employees who have made outstanding contributions to product research and development within the company and give them material rewards and promotion opportunities. At the same time, he will also let employees feel the importance of their work to the company and society, and encourage employees to work harder by giving their work a sense of mission. For example, after the iPhone was developed successfully, he would emphasize to his team members that this product would change people’s lifestyles and make them proud of their work, which inspires them to continue to pursue excellence.

Early relationship: Jobs had a relationship with Chris Ann Brennan and had a daughter, Lisa Brennan-Jobs. However, in the early days of Lisa's birth, Jobs did not recognize the father-daughter relationship for various reasons. This incident caused a lot of controversy at the time and also had a certain impact on Jobs' personal image. As time went by, Jobs gradually realized his responsibilities and his relationship with Lisa gradually improved. As Lisa grew up, Jobs began to pay attention to her life and education, working hard to make up for the fatherly love she once lacked.

Marriage to Lauren Powell: Jobs met Lauren Powell at a speech event at Stanford University, who was a student at Stanford Business School at the time. The two fell in love at first sight and soon fell in love. In 1991, Jobs married Lauren Powell and had three children after marriage. Lauren Powell played an important role in Jobs' life. She not only gave Jobs support and care in her family, but also stayed with him during his illness, giving him spiritual encouragement and care. The appearance of Lauren Powell made Jobs' life more stable and fulfilling, and also provided a solid support for his hard work in his career.

Pancreatic Cancer Diagnosis: In 2003, Jobs was diagnosed with pancreatic cancer, and the news was like a bolt from the blue, causing a huge blow to Jobs and his family. At first, Jobs took a conservative approach to the treatment of pancreatic cancer, trying to control the condition through diet and other alternative therapies without immediately receiving traditional surgical treatment. This choice delays the treatment of the disease to a certain extent.

The impact of health on work: As the condition gradually worsens, Jobs' health has had an increasingly greater impact on his work. He had to take leave many times for treatment, and his physical weakness prevented him from devoted himself to his work as much as before. However, even during the illness, Jobs remained involved in Apple's important decisions and product development. He maintains close communication with the team through telephone conferences, video conferences, etc., and puts forward his own opinions and suggestions on the design and development direction of the product. During the research and development of products such as iPhone 4 and iPad 2, despite their poor health, Jobs still personally participated in the product design review to ensure that the product can meet his high standards. His persistence and love for work have allowed the Apple team to maintain the motivation and direction of innovation during difficult times.

Promoting product innovation: Jobs' innovative philosophy and product design have had a profound impact on the entire technology industry. His ultimate pursuit of product details and his high attention to user experience have prompted other companies to follow suit and pay attention to the improvement of product design and user experience. Under his influence, technological products are no longer just functional tools, but also works of art that are both aesthetic and ease of use. For example, after the launch of iPhone, many mobile phone manufacturers began to pay attention to the appearance design and optimization of the mobile phone's operating interface, and launched smartphones with large screens and simple operating interfaces. In the field of computers, other manufacturers have also begun to learn from Apple's design concepts, focusing on the lightness and lightness of computers, integrated design, and the simplicity and ease of use of the operating system. Jobs' innovation has promoted the continuous upgrading of technology products and met the increasing demands of consumers.

Changing the industry landscape: The success of Apple products has changed the competitive landscape in multiple industries. In the field of personal computers, Apple has broken the monopoly situation of traditional computer manufacturers with products such as Macintosh and promoted personal computers to develop in a more humane and intelligent direction. In the field of smartphones, the emergence of iPhone has completely subverted the pattern of the traditional mobile phone industry and made smartphones an indispensable part of people's lives. Many traditional mobile phone manufacturers have gradually declined because they failed to keep up with the development trend of smartphones in time, while some emerging smartphone manufacturers have risen rapidly under the leadership of Apple. In the music industry, the combination of iPod and iTunes has changed the way music is disseminated and consumed, and promoted the digital transformation of the music industry. By continuously launching innovative products, Jobs led the development direction of the industry and encouraged other companies to continue to innovate and change to adapt to market changes.

Shaping the brand image: Apple brand has become one of the most valuable brands in the world with its unique design, innovative concepts and high-quality products. Jobs focused on shaping his brand image, and he positioned the Apple brand as a representative of high-end, innovative and fashionable. From product design to packaging, from advertising to after-sales service, every link reflects the unique value of the Apple brand. For example, the packaging design of Apple products is simple and exquisite, and the process of unpacking brings a pleasant experience to users, which not only enhances the added value of the product, but also strengthens the brand image. Apple's advertising is also unique, conveying the core value of the product in a simple and creative way. For example, the "1984" advertising, the "Get a Mac" series of advertising have become classic cases in the history of advertising. Through careful shaping of brand image, Jobs provided an example for corporate brand building, allowing other companies to realize the importance of brand image to corporate development.

Leading marketing changes: The marketing strategies of Apple's products when launching, such as holding grand press conferences and creating topics, have changed the marketing model of technology products. Jobs attached great importance to product launch conferences. He regarded the product launch conference as a grand performance and carefully planned every link. At the press conference, he will personally take the stage to introduce the characteristics and advantages of the new product to the audience with passionate speeches. Through live demonstrations and vivid explanations, the audience will have a strong interest and desire to buy the product. For example, iPhone launch conferences always attract the attention of global media and consumers and become a grand event in the technology industry. Apple is also good at creating topics through social media, online marketing and other means, arousing public discussion and attention, and increasing the popularity and influence of its products. This innovative marketing model has been imitated by many companies, promoting the transformation of technology product marketing methods.

Change lifestyle: The widespread use of Apple products has been integrated into people's daily lives and has profoundly changed the way people communicate, entertain, learn and work. Through iPhone, iPad and other products, people can communicate with others anytime, anywhere, and share their lives and ideas; they can obtain rich entertainment resources such as music, movies, games and other platforms through iTunes and App Store to meet personalized entertainment needs; in terms of learning, iPad and other devices have become convenient learning tools, and people can learn online and read e-books through various learning applications; in the field of work, the wide application of Mac computers and iOS devices has improved work efficiency and promoted the development of mobile office. Through his innovative products, Jobs has made technology closer to people's lives and improved people's quality of life.

Inspiring entrepreneurs: Jobs' entrepreneurial story inspired countless entrepreneurs to pursue their dreams. He grew from a garage entrepreneur to one of the most influential entrepreneurs in the world, and his experience shows people the importance of being innovative and taking risks. His story convinces entrepreneurs that as long as they have good ideas and firm beliefs, they can succeed in fierce market competition. Many entrepreneurs were inspired by Jobs and bravely embarked on the road of entrepreneurship, innovating and exploring in various fields. Jobs' spirit has become the source of driving force for social innovation and creation, cultivated a group of talents with innovative spirit and entrepreneurial ability for society, and promoted the development and progress of the social economy.