Why is it so popular around the world
1
Crazy pursuit around the world
Los Angeles
Queue in the early morning
Crowds line up in front of Pop Mart store, some people wrapped in blankets and curled up in folding chairs waiting
Tokyo
Shibuya
Trendy people rush to buy
Trendy people hold their phones tightly to refresh the online mall
Bangkok
Fans trade at high prices
High price tags on second-hand trading platforms
London
Oxford Street
Buying a fight
Police intervene in a fight caused by rush to buy
2
Labubu's global influence
Created by Hong Kong designer Long Jiasheng
Based on Nordic myths and Oriental Monster Elements
THE MONSTERS series revenue surges
Revenue in 2024 was 3.04 billion yuan, an increase of 726.6% year-on-year
Pushing Pop Mart's market value to exceed HK$300 billion
star
Joint name with cultural institutions
Thai royal princess to the top European and American Rihanna
Hermes baggage to the Louvre
3
Labubu's development history
2015-2019 Dormant Period
Hong Kong artist Long Jiasheng creates Labubu image
The market response is dull
Signed with Pop Mart in 2019
Test the Chinese market in the form of blind boxes
The first batch of 5,000 mini blind boxes are sold
2020-2023 Breaking the Circle Period
Product iteration and community fission
From monochrome injection molding to magnetic accessories and luminous materials
Launching the plush pendant series
The probability of hidden models is as low as 1/144
Second-hand premiums give birth to "baby clothes economy"
Celebrity first trial
Thai star Lisa's photo shoot has caused heat
Thailand launches limited edition religious robes
2024-2025 Globalization explodes
Top sales and phenomenal buying
Celebrities take Labubu out of the street
TikTok topic #StylingMyBagwithLABUBU plays over 1.1 million
Labubu 3.0 is available worldwide in 2025
Cultural output
Art theme shop next to the Louvre in Paris
Recommended Spanish Bullfighter Limited Edition
4
Analysis of the cause of the explosion
Design disruption and emotional value
Rebellion against traditional cute aesthetics
Jagged fangs, asymmetrical wide open eyes
Generation Z's rebellious psychology towards "exquisite fatigue"
Emotional healing value
Bookmark Labubu and relive the joy of childhood cards
The "Dopamine Moment" of Unlocking the Blind Box
Business mechanism: blind box economy, scarcity leverage
"Blind Box Limited" strategy creates scarcity
The probability of winning the hidden version is as low as 1/72
Consumers purchase repeatedly for a complete range
Regional qualifying policy
Inspire cross-regional collection and collection desire
Celebrity and social media fission
Celebrity endorsement makes toys a luxury product
Star effects such as Lisa, Rihanna, Dua Lipa
Labubuhaul plays over 1 billion times on TikTok
Globalization and localization strategies
Precisely customized for different markets
Thailand launches gold silk clothing style
Europe launches joint Louvre model
Community Ceremony Construction
Offline "Baby Gathering" and the Queen of Heaven's Sacrifice Ornaments in Deshun Hall, Hong Kong
Technology empowerment: AIGC co-creation derivative economy
AI-generated content extends IP narrative boundaries
User creations from "Zhen Huan's Concubine" to "London Detective Rabmos"
Social platforms form a communication chain of "modification-sharing-planting grass"
IP becomes a touchable, transformable and co-created cultural partner
5
LABUBU's Business Inspiration
Factors for building contemporary IP
"Emotional Container Function"
(design)
"Cultural Translation Capability"
(operations)
"Users create an ecosystem"
(technology)
Globalized aesthetic rebellion
Celebrity economic fission
Technology empowerment and co-creation
Generation Z emotional needs
Labubu's success proves the importance of these factors