MindMap Gallery Current Situation and Monetization Strategy of Xiaohongshu in 2025
This is a mind map about the current situation and monetization strategy of Xiaohongshu in 2025. The main contents include: 1. The core status of Xiaohongshu platform in 2025, and 2. In-depth analysis of Xiaohongshu monetization strategy in 2025.
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This infographic, created using EdrawMax, outlines the pivotal moments in African American history from 1619 to the present. It highlights significant events such as emancipation, key civil rights legislation, and notable achievements that have shaped the social and political landscape. The timeline serves as a visual representation of the struggle for equality and justice, emphasizing the resilience and contributions of African Americans throughout history.
This infographic, designed with EdrawMax, presents a detailed timeline of the evolution of voting rights and citizenship in the U.S. from 1870 to the present. It highlights key legislative milestones, court decisions, and societal changes that have expanded or challenged voting access. The timeline underscores the ongoing struggle for equality and the continuous efforts to secure voting rights for all citizens, reflecting the dynamic nature of democracy in America.
This infographic, created using EdrawMax, highlights the rich cultural heritage and outstanding contributions of African Americans. It covers key areas such as STEM innovations, literature and thought, global influence of music and arts, and historical preservation. The document showcases influential figures and institutions that have played pivotal roles in shaping science, medicine, literature, and public memory, underscoring the integral role of African American contributions to society.
Current Situation and Monetization Strategy of Xiaohongshu in 2025
1. Core status of Xiaohongshu Platform in 2025
1.1 User Ecology: From "Scale Growth" to "Precise Layering"
1.1.1 Core user data
Scale: MAU exceeds 380 million (Q2 2025), DAU reaches 150 million, and the average daily usage time is 58 minutes
Structure: 52% of the post-95s and 28% of the post-00s; 35% of the new first-tier line, 28% of the second-tier line, 37% of the third-tier line and below
Consumption behavior: 170 million users are proactive in purchasing, and the "Look for Link" comments are 80 million, and 70% of them are purchased by post-95 e-commerce users
1.1.2 User growth strategy and effectiveness
Online: Spring Festival Gala cooperation exposure, cross-platform precision advertising (Tik Tok/Weibo targets young women)
Offline: core business district market activities and sinking market promotion, MAU growth of more than 60 million in a single month from October to November 2024
1.1.3 User retention and activity improvement mechanism
Content side: Expand diverse fields such as workplace/parent care/rural life, and introduce celebrities & cross-platform big Vs
Functional end: launch the "Xiaohongshudiaozi" interest social function, optimize the comment area/private message interactive experience
1.2 Content ecology: From "grass-based" to "diversified value"
1.2.1 Content type distribution and trends
Grass planting content: beauty (niche brand/ingredient analysis), fashion (capsule wardrobe/retro style), food (segment scene recipe)
Popular knowledge and science: workplace skills (office software/promotion strategies), subject knowledge (K12/adult certificate), life encyclopedia (home pit avoidance)
Life record: travel (niche destination/Vlog), home (decoration ideas/budget control), parent-child (parenting experience)
1.2.2 Changes in content production and dissemination mechanisms
Algorithm recommendation: Added in-depth data of "stay duration/secondary return visit" to strengthen the precise matching of interests
Creator support: newcomers (traffic, novices courses), waist (brand cooperation tools), head (resource tilt, activity priority)
1.2.3 Content quality control and governance
Rules: Refine the punishment standards for malicious marketing/false publicity/plagiarism, and remove the shelves if they violate regulations. Limit the flow/banned the account
Technology: AI real-time monitoring (image recognition and plagiarism/PS, text analysis and sensitive words), encourage users to report
1.3 Platform functions and product updates: from "community experience" to "business empowerment"
1.3.1 Core function iteration and optimization
Search: Support fuzzy intention recognition, add "popular search terms/related searches" guidance to improve accuracy
Video: Fully quantitatively modified interface (like key is moved right and the "good" button is added), supporting high-definition upload and playback
1.3.2 New features launch and commercial value mining
Market: 2025.8 upgrade homepage first-level entrance, product cards are linked to user comments/live broadcasts, and strengthen the "buy shopping" experience
Commercial products: Xiaohongxing (brand-expert precise matching), Xiaohong Alliance (creator alliance to take on big projects), Hongmao plan (Tmall chain hanging on Taobao), Hongjing plan (JD jump)
1.3.3 Impact on users and creators
User: "Market" simplifies shopping paths, search optimization saves time, and improves satisfaction
Creator: Commercial products broaden monetization channels, and "market" strengthens the creation space for e-commerce content
2. In-depth analysis of Xiaohongshu's monetization strategy in 2025
2.1 Brand cooperation and advertising monetization
2.1.1 Dandelion Platform: Brand-Creator Bridge
Rules: 1,000 fans can enter, review the authenticity of the account data/content quality
Cooperation form: pure expenses, product replacement, expenses, ladder commission (based on sales performance)
Settlement: After the project is completed, the platform will perform its contract to protect the rights and interests of both parties.
2.1.2 Cooperation case analysis
Case 1: Beauty brand × head blogger → lipstick color test video (500,000 likes), weekly sales increased by 300%
Case 2: Home Furnishing Brand × Waist Blogger → "Renovation Challenge" (Take 10 million reads), the increase in store visitors by 200%
2.1.3 Tips for improving cooperation success rate
Account positioning: clarify vertical fields (such as retro fashion) and create a professional image
Content optimization: Improve likes/comments/collection data, highlighting promotion capabilities
Resource expansion: Participate in industry activities (Xiaohongshu Creator Conference), join the creator community
2.2 E-commerce monetization: Closed loop from planting grass to pulling weeds
2.2.1 Live streaming goods
Process: Product selection (match account positioning) → Write scripts (process/interactive links) → Live broadcast (trial products/answer questions/promotion) → After-sales service
Tips: Limited time discounts/gifts/full discounts stimulate orders, real-time interaction enhances trust
Case: @小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小
2.2.2 Notes and goods
Creative points: Title grasps pain points (such as "staying up late and savior essence"), text experience, high-definition pictures, product links
Money model: 1,000 fans open "buyer cooperation" (ear commission for selection of products, no after-sales service); open "potato shop" (only put on the shelves)
Case: Fashion buyers (buyers earn 20,000 yuan a month for cooperation), original brand (potato shop sells 100,000 yuan a month)
2.2.3 Trends and Challenges
Trend: Deepen to "lifestyle e-commerce", live broadcast notes collaboration, expand medical beauty/education categories
Challenge: The platform needs to optimize logistics/after-sales service; creators face difficulties in product selection/big competition problems
2.3 Knowledge payment monetization: professional knowledge transformation
2.3.1 Main forms and fields
Format: Online courses (such as "zero-basic photography"), 1V1 paid consultation (workplace/psychology), member community (customized fitness plan)
Popular fields: Workplace skills (office software/project management), education tutoring (postgraduate entrance examination/civilian examination), interests (painting/handmade), health (Traditional medicine/shaping)
2.3.2 Product creation and promotion
Create: clarify user needs → Invite professional creators to create content → Make excellent packaging (cover/copywriting)
Promotion: Distribute promotion notes (talking about course highlights/user reviews), promote creators and hold free trial classes
Case: Workplace courses → Dry goods notes to attract traffic, mutual promotion, monthly sales of 100,000
2.3.3 Key Success Factors
Professional ability: deep knowledge in the field, practical experience, establish authority
User reputation: Ensure learning effect and rely on user sharing and communication
Continuous update: follow up on knowledge iteration to maintain product timeliness
2.4 Exploration of other monetization methods
2.4.1 Good things experience
Application process: Registration for Good Goods Experience Center → Improve information (account positioning/fan characteristics) → Write application reasons (trial plan/creation ideas)
Tips: Highlight the fit (such as "good at skin care evaluation, fans pay attention to ingredients") and improve the selection rate
Money logic: Get free products and send experience notes (no direct fees, accumulate reputation/increase fans)
2.4.2 Agency operation service
Service content: account building (positioning/decoration), content planning (topic selection/script), promotion (traffic optimization), data replication
Charge: Individual orders (monthly fee of several thousand), team orders (monthly fee of tens of thousands, multiple merchants are in parallel)
Customer acquisition: agency operation case notes, service platform for entry, industry connection recommendation
2.4.3 Private domain traffic diversion and monetization
Path: Notes/Live broadcast guide to add WeChat → Sedimentation of private domain (sharing dry goods/activity in Moments)
Money: Private domain exclusive discounts (such as "WeChat fans are discounted"), customized services (such as exclusive dressing suggestions)
Note: Compliance traffic to avoid excessive marketing and account violations