Daddydoes Segmentation, Targeting, and Positioning

This mind map illustrates the segmentation, targeting, and positioning (STP) strategy, using Daddydoes as a conceptual framework. It categorizes the market into demographic segments (age, gender, interests, income), geographic segments (urban, international), psychographic segments (lifestyle, personality, activities, opinions, interests), and behavioral segments (purchase frequency, loyalty). Additionally, it includes an example of Nike's positioning through innovative technology, association with sports, and athlete endorsements, demonstrating how businesses can effectively identify and target their audience while establishing a unique market position.

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• Daddydoes Segmentation, Targeting, and Positioning

  This mind map illustrates the segmentation, targeting, and positioning (STP) strategy, using Daddydoes as a conceptual framework. It categorizes the market into demographic segments (age, gender, interests, income), geographic segments (urban, international), psychographic segments (lifestyle, personality, activities, opinions, interests), and behavioral segments (purchase frequency, loyalty). Additionally, it includes an example of Nike's positioning through innovative technology, association with sports, and athlete endorsements, demonstrating how businesses can effectively identify and target their audience while establishing a unique market position.