Persona Positioning (Core Identity)
Target Audience
Beginners (first club, basic rules/etiquette)
Improving amateurs (breaking 100/90/80)
Advanced players (shot shaping, course strategy)
Entertainment-first viewers (highlights, challenges)
Golf lifestyle fans (gear, travel, clubhouse culture)
Differentiation (What makes you “the one”)
“Fast clarity” coach (30–60s fixes)
“On-course strategist” (decision-making, scoring)
“Gear translator” (simple, honest reviews)
“Storytelling pro” (tour life, mindset, routines)
“Beginner-friendly buddy” (low pressure, relatable)
Value Proposition (Promise)
Viewer outcome (e.g., “Lower scores with simple feels”)
Content tone (serious / humorous / calm / hype)
Consistency (what they can expect every video/stream)
Personality Tags (Choose 1 Primary + 2 Supporting)
Option A: Professional Player
Core traits (competitive, precise, disciplined; calm, detail-oriented; data-driven)
Communication style (short cues; “tour-level” explanations; strokes gained/dispersion references)
Signature hooks (tour routine warmups; inside-the-ropes stories; pressure tests)
Boundaries (translate jargon; show humility and learning moments)
Option B: Coach / Instructor
Core traits (patient, structured, diagnostic, confidence-builder)
Communication style (step-by-step frameworks; simple feels + drill progressions)
Signature hooks (“1 Fix, 1 Drill, 1 Checkpoint”; viewer swing analysis; 7/30-day plans)
Authority signals (certifications; student results; safety + injury-prevention guidance)
Option C: Enthusiast / Amateur
Core traits (relatable, curious, humorous; learning-in-public; community-driven)
Communication style (plain language; frequent participation/challenges)
Signature hooks (“Can I break 90?”; budget gear tests; course vlogs + funny misses)
Credibility builders (handicap journey tracking; collabs with coaches/pros)
Supporting Trait Library (Mix-and-match labels)
Calm mentor / Energetic hype / Deadpan comedic
Science-based / Feel-based / Tradition-first
Luxury lifestyle / Value hunter / Minimalist gear
Competitive grinder / Weekend warrior / Traveler
Visual Style (Look & Scene System)
Main Scene Choice
Golf Course (On-course)
Visual keywords (fairway depth, sunrise/sunset, flags, bunkers)
Content fit (course management, real scoring, match play)
Filming needs (long lens, wind audio control, pace-of-play plan)
Practice Range (Training)
Visual keywords (alignment sticks, launch monitor, strike closeups)
Content fit (technique, drills, diagnostics, equipment tuning)
Filming needs (tripod angles, ball-flight capture, mic clarity)
Wardrobe & Branding
Outfit rules (2–3 color palette; clean “golf fit” silhouette; weather variants still on-brand)
Visual identity elements (logo on hat/towel; signature accessory; lower-third: name + role)
Camera Language (Repeatable Shots)
Establishing shot (course/range location)
Face-to-camera hook (5–10 seconds)
Impact close-up (hands/clubface)
Ball-flight / tracer overlay
Scoreboard overlay (hole, yardage, wind, club, result)
Lighting & Color
Natural light preference (golden hour on course)
Neutral grading; avoid oversaturation
High contrast for ball visibility
On-screen Graphics
Swing checkpoints (2–3 max per clip)
Yardage/wind/club overlays
Drill steps (1-2-3) cards
Mistake → Fix → Feel flow graphics
Interaction Style (Teaching / Competition / Engagement)
Teaching Mode (Instructional)
Formats (micro tips; lesson breakdowns; weekly practice plans)
Teaching framework (Symptom → Root cause → Cue/feel → Drill → Checkpoint)
Audience participation (send your swing; live Q&A; miss-type polls)
Competition Mode (Matches & Challenges)
Match types (stroke play score chase; match play vs guests/subscribers; skill challenges)
Stakes & narrative (forfeit; seasonal leaderboard; redemption arc)
Viewer engagement mechanics (chat picks clubs/lines; conservative vs aggressive; predict-the-score giveaways)
Interaction Mode (Community & Entertainment)
Live stream structure (welcome + agenda; blocks: tips → play → Q&A → recap; clear CTAs)
Comments & DMs system (pinned QOTD; weekly reply video; community highlights)
Collaboration playbook (pro/coach for credibility; creator collabs for reach; transparent brand disclaimers)
Content Pillars (What You Post Repeatedly)
Skill Pillar
Driver (slice fixes, launch, tempo)
Irons (compression, low point, distance control)
Wedges (contact, spin, 30–80 yard system)
Putting (start line, speed, green reading)
Short game (bunkers, chips, awkward lies)
Strategy Pillar
Course management (avoid doubles, play to miss)
Scoring tactics (par 5 plan, par 3 conservatism)
Wind/lie/slope decision trees
Mindset Pillar
Confidence rebuilding after bad holes
Practice motivation and consistency
Gear Pillar
Fitting basics (loft/lie/shaft)
Budget vs premium comparisons
What actually lowers scores (priority list)
Bag setup by handicap level
Lifestyle/Story Pillar
Travel courses, local hidden gems
Golf etiquette and culture
Tournament day-in-the-life (if Pro/Coach)
Five repeatable pillars cover mechanics, decisions, mental game, equipment, and golf life—choose a mix that matches your role and audience.
Signature Series (Memorable IP)
1 Hole, 3 Strategies (safe/standard/aggressive)
Breaking ___ (100/90/80 journey)
Range to Course Transfer (drill → on-course proof)
Trust & Credibility System
Proof assets (handicap/tournament results/certifications; testimonials; scorecards/GPS overlays)
Transparency (sponsorship labels; honest “what didn’t work”; safety + pace-of-play respect)
Consistency signals (posting schedule; standard intro/outro; repeatable metrics: FIR/GIR/putts)
Platform & Format Adaptation
Short-form (TikTok/Reels/Shorts)
Hook in first 1–2 seconds
One cue + one demo + one rep prompt
Captions optimized for silent viewing
Long-form (YouTube)
Chaptered lessons and on-course rounds
Story arc (goal → obstacles → resolution → takeaways)
Live (YouTube/Twitch)
Real-time Q&A, shot selection polls
Community challenges and coaching clinics
Workflow & Production (Repeatable System)
Pre-production (topic bank by pillar; script template; shot list per format)
Production (audio priority; stable framing; ball-flight capture; data capture: yardage/club/wind/result)
Post-production (clean edits; consistent graphics; thumbnail rules: face + club + big outcome)
Growth Loops & Community Building
Engagement loops (comment your miss → next video; submit swing → featured analysis → more submissions)
Retention loops (series playlists; end screen next-step video)
Community rituals (monthly virtual tournament; weekly practice assignment; viewer spotlight + check-ins)
Risks & Guardrails (Protect the Persona)
Avoid (overtechnical overload; unsafe advice; negativity toward beginners; hidden ads)
Maintain (etiquette on camera; privacy/permission on-course; authority + humility balance)
Persona Blueprint (Final Assembly Checklist)
Role choice (Primary: Pro/Coach/Enthusiast; Supporting traits: 2–3)
Visual package (primary scene; palette + wardrobe rules; graphics style + overlays)
Interaction package (teaching framework; competition formats + stakes; community submission/polls/live schedule)
Signature assets (catchphrase/sign-off; one flagship series; one recurring challenge/test)
Success metrics (viewer: saves/watch time/comments/returners; golf: scoring trend/FIR/GIR/putts; brand: inquiries/collabs/sponsor fit)
Wondershare EdrawMind
