Narrow sense: A market is a place where buyers and sellers trade goods. eg. Farmers’ market, furniture market, clothing market, supermarket Conditions: ① There is both a buyer and a seller; ②There are certain trading places and conditions; ③Have relatively fixed trading activities

Broadly speaking: The market refers to the sum of commodity exchange relationships under certain conditions of time and place.

Three elements of the market: population, purchasing power, and desire to purchase

Market transaction principles: ① voluntary principle ②Principle of equality ③Fairness principle ④Principle of integrity

①Unity ②Openness ③Competitiveness ④Orderliness

Depends on region

According to the degree of competition

Classification according to product form

Divide according to time structure

Divided according to purchase purpose

Marketing refers to a series of market-related business activities (including market research and forecasting, product conception and design, product production, etc.) , pricing, distribution, promotion and after-sales service, etc.). Its purpose is to meet market demand and achieve the business goals of the enterprise.

Marketing theory: It mainly includes marketing research objects and marketing concepts, etc. It mainly includes market analysis, consumer demand, marketing concepts, marketing environment, market segmentation and target market theory.

Marketing strategy: product strategy, pricing strategy, distribution channel strategy, promotion strategy, marketing mix strategy

The starting points are different: the starting point of promotion is the terminal sales of the product; the starting point of marketing is the market.

The goals are different: the goal of marketing is to make profits by satisfying consumer needs, and the long-term behavior of the company is considered; the goal of sales is to reach transactions through sales techniques, which are mostly short-term behaviors.

The focus is different: the focus of marketing is on products, and the central task considered by enterprises is to promote existing products, and less consideration is given to whether consumers need these products; the focus of marketing is on consumers, and the central task considered by enterprises is to meet the needs of consumers .

The methods are different: the sales method is mainly to strengthen sales activities (such as hard sales, forced sales, etc.); marketing uses the best marketing mix activities.

1. Green marketing

2. Direct marketing

3. Relationship marketing

4. New media marketing