MindMap Gallery Project 1 Cognitive Marketing
Secondary vocational marketing, marketing refers to a series of market-related business activities carried out by enterprises under the guidance of customer demand-centered thinking, such as product production, circulation and after-sales service.
Edited at 2024-02-14 21:45:01This is a flowchart illustrating the process of archiving monthly failure analysis reports and tracking the implementation of improvement measures. The diagram is structured into five main steps, each with specific tasks and sub-tasks.Monthly Report Collection & Organization: This step involves collecting failure analysis reports from various departments, reviewing them for completeness, and categorizing them by product, failure mode, and severity. Root Cause Analysis & Statistics: Here, the focus is on categorizing causes, analyzing trends, identifying root causes, and compiling statistics on high-frequency failure modes and key components. Improvement Measure Formulation & Assignment: This step includes formulating improvement measures, assigning responsibilities, and setting timelines for implementation.Measure Implementation Tracking & Verification: It involves tracking the progress of implementation, verifying effectiveness, and confirming issue closure.Knowledge Base Update & Monthly Report Output: The final step covers archiving reports, updating the knowledge base, and compiling monthly summaries.This template can be easily reused and adapted using tools like EdrawMind to suit different organizational needs.
This is a timeline infographic detailing the annual product certification acquisition countdown process, structured into four sequential phases. The first phase, Certification Planning & Initiation, encompasses goal setting, timeline planning, resource preparation, defining specific certification objectives such as CCC/CE/FCC, formulating an annual plan with key milestones, and allocating necessary budget, personnel, and sample resources. Following this, the Application & Testing Phase involves material submission, coordination with certification agencies, core testing procedures, preparation of technical documents, application forms, and samples, selection of the appropriate certification agency, and execution of critical safety, EMC, and RF tests. The subsequent Rectification & Acquisition Phase focuses on addressing and rectifying any identified issues, re-verification processes, acquisition of the certificate, analysis of test issues, implementation of necessary fixes, and modification of samples for supplemental testing. Finally, the Countdown Monitoring phase emphasizes tracking progress, managing risks, monitoring remaining days and key milestones, managing time, technical, and cost risks, and maintaining effective internal and external communication throughout the process. This comprehensive template can be readily reused and adapted using tools like EdrawMind to meet diverse organizational requirements.
This is a flowchart detailing the weekly update and review plan for technical documents. The process is divided into six main stages, each with specific tasks and responsibilities. It begins with Weekly Planning, where the document scope is defined, update objectives are set, and schedules are arranged. Next, Document Updates involve maintaining various documents such as hardware design documents, test specifications, and BOM tables, alongside version control and archiving. Internal Review Preparation follows, focusing on compiling review materials, identifying participants, and setting agendas. The Review Meeting stage includes document examination, problem discussion, decision recording, and responsibility allocation. After the meeting, Review Feedback Processing takes place, involving issue tracking, document modification, quality checks, and closure verification. Finally, Output Deliverables are prepared, including official release versions, release notifications, review reports, and plans for the next week. This structured approach ensures systematic and efficient management of technical documents, and the template can be easily adapted using tools like EdrawMind.
This is a flowchart illustrating the process of archiving monthly failure analysis reports and tracking the implementation of improvement measures. The diagram is structured into five main steps, each with specific tasks and sub-tasks.Monthly Report Collection & Organization: This step involves collecting failure analysis reports from various departments, reviewing them for completeness, and categorizing them by product, failure mode, and severity. Root Cause Analysis & Statistics: Here, the focus is on categorizing causes, analyzing trends, identifying root causes, and compiling statistics on high-frequency failure modes and key components. Improvement Measure Formulation & Assignment: This step includes formulating improvement measures, assigning responsibilities, and setting timelines for implementation.Measure Implementation Tracking & Verification: It involves tracking the progress of implementation, verifying effectiveness, and confirming issue closure.Knowledge Base Update & Monthly Report Output: The final step covers archiving reports, updating the knowledge base, and compiling monthly summaries.This template can be easily reused and adapted using tools like EdrawMind to suit different organizational needs.
This is a timeline infographic detailing the annual product certification acquisition countdown process, structured into four sequential phases. The first phase, Certification Planning & Initiation, encompasses goal setting, timeline planning, resource preparation, defining specific certification objectives such as CCC/CE/FCC, formulating an annual plan with key milestones, and allocating necessary budget, personnel, and sample resources. Following this, the Application & Testing Phase involves material submission, coordination with certification agencies, core testing procedures, preparation of technical documents, application forms, and samples, selection of the appropriate certification agency, and execution of critical safety, EMC, and RF tests. The subsequent Rectification & Acquisition Phase focuses on addressing and rectifying any identified issues, re-verification processes, acquisition of the certificate, analysis of test issues, implementation of necessary fixes, and modification of samples for supplemental testing. Finally, the Countdown Monitoring phase emphasizes tracking progress, managing risks, monitoring remaining days and key milestones, managing time, technical, and cost risks, and maintaining effective internal and external communication throughout the process. This comprehensive template can be readily reused and adapted using tools like EdrawMind to meet diverse organizational requirements.
This is a flowchart detailing the weekly update and review plan for technical documents. The process is divided into six main stages, each with specific tasks and responsibilities. It begins with Weekly Planning, where the document scope is defined, update objectives are set, and schedules are arranged. Next, Document Updates involve maintaining various documents such as hardware design documents, test specifications, and BOM tables, alongside version control and archiving. Internal Review Preparation follows, focusing on compiling review materials, identifying participants, and setting agendas. The Review Meeting stage includes document examination, problem discussion, decision recording, and responsibility allocation. After the meeting, Review Feedback Processing takes place, involving issue tracking, document modification, quality checks, and closure verification. Finally, Output Deliverables are prepared, including official release versions, release notifications, review reports, and plans for the next week. This structured approach ensures systematic and efficient management of technical documents, and the template can be easily adapted using tools like EdrawMind.
Project one cognitive marketing
Module 1 market
1.1 The meaning of market
Narrow sense: A market is a place where buyers and sellers trade goods. eg. Farmers’ market, furniture market, clothing market, supermarket Conditions: ① There is both a buyer and a seller; ②There are certain trading places and conditions; ③Have relatively fixed trading activities
Broadly speaking: The market refers to the sum of commodity exchange relationships under certain conditions of time and place.
Three elements of the market: population, purchasing power, and desire to purchase
Market transaction principles: ① voluntary principle ②Principle of equality ③Fairness principle ④Principle of integrity
1.2 Characteristics of the market
①Unity ②Openness ③Competitiveness ④Orderliness
1.3 Common market types
Depends on region
Domestic market (local market)
International market (overseas market)
According to the degree of competition
perfect competitive market
Completely monopolize the market
oligopoly market
monopolistic competition market
Classification according to product form
tangible goods market
intangible goods market
Divide according to time structure
spot trading market
futures trading market
Loan trading market
Divided according to purchase purpose
consumer market
producer market
organization market
Module 2 marketing
2.1 The meaning of marketing
Marketing refers to a series of market-related business activities (including market research and forecasting, product conception and design, product production, etc.) , pricing, distribution, promotion and after-sales service, etc.). Its purpose is to meet market demand and achieve the business goals of the enterprise.
2.2 Content of marketing
Marketing theory: It mainly includes marketing research objects and marketing concepts, etc. It mainly includes market analysis, consumer demand, marketing concepts, marketing environment, market segmentation and target market theory.
Marketing strategy: product strategy, pricing strategy, distribution channel strategy, promotion strategy, marketing mix strategy
2.3 The difference between marketing and promotion
The starting points are different: the starting point of promotion is the terminal sales of the product; the starting point of marketing is the market.
The goals are different: the goal of marketing is to make profits by satisfying consumer needs, and the long-term behavior of the company is considered; the goal of sales is to reach transactions through sales techniques, which are mostly short-term behaviors.
The focus is different: the focus of marketing is on products, and the central task considered by enterprises is to promote existing products, and less consideration is given to whether consumers need these products; the focus of marketing is on consumers, and the central task considered by enterprises is to meet the needs of consumers .
The methods are different: the sales method is mainly to strengthen sales activities (such as hard sales, forced sales, etc.); marketing uses the best marketing mix activities.
Module 3 The evolution of marketing concepts
3.1 Production concept
3.2 Product concept
3.3 Sales concept
3.4 Marketing concepts
3.5 Social Marketing Concept
3.6 New developments in marketing concepts
1. Green marketing
2. Direct marketing
3. Relationship marketing
4. New media marketing