Seven Steps to Market Positioning

This is a mind map about the seven steps of market positioning. It tells the story of the seven steps of market positioning. If you are interested in the story of the seven steps of market positioning, you are welcome to collect and click on this mind map. Like~

Edited at 2023-05-04 11:26:42

PlotWizard

Recent works View more works>>

Seven Steps to Market Positioning

PlotWizard

Recent works View more works>>

Recommended to you
Outline

Seven steps to market positioning
- 20
PlotWizard
Seven steps to market positioning
- 15
PlotWizard
Seven steps to market positioning
- 18
PlotWizard

Seven Steps to Market Positioning

Product Features: The unique features or selling points of a product or service that meet the needs of the target market.

Example: A restaurant’s unique feature is serving healthy and organic food.

Example: The restaurant's menu highlights include organic veggie burgers and gluten-free pizza.

For example: Organic vegetable burgers are made from 100% organically grown vegetables, which meets the needs of a healthy diet.

Example: Gluten-free pizza is suitable for people with gluten allergies and meets a specific consumer need.

Example: An electronic equipment manufacturer’s unique feature is offering customizable products.

Example: This manufacturer produces televisions that can be customized according to customer needs.

For example: Customers can select parameters such as screen size, functions, and appearance for customization.

Example: This custom product meets the needs of consumers looking for a personalized TV.

Understand the needs of your target market

Market research: Understand the needs of the target market through market research, including information such as market size, competitors, and consumer behavior.

Example: A car manufacturer discovered through market research that demand for environmentally friendly cars is increasing in the target market.

Example: The manufacturer could develop an electric vehicle to meet the target market's demand for environmentally friendly vehicles.

For example: The manufacturer may also consider providing charging pile installation services so that consumers can charge conveniently.

Analyze competitors

Competitor analysis: Understand competitors' product features, pricing strategies, market shares, etc., and find your own differentiated competitive advantages.

Example: A newly opened coffee shop conducts competitor analysis and finds that there are already several coffee shops nearby.

Example: The coffee shop can differentiate itself from competitors by offering high-quality coffee beans and specialty pour-over coffee service to attract customers.

For example: The coffee shop can also consider cooperating with a nearby bookstore to provide a comfortable reading environment and attract book lovers in the target market.

Develop market positioning strategy

Locate target customer groups: Identify the customer groups in the target market who are most likely to purchase products or services.

Example: A high-end hotel chooses to target business travelers and high-end tourists.

For example: The hotel can provide high-quality guest rooms and professional business services to attract business travelers.

For example: The hotel can also offer luxury amenities and customized travel experiences to attract high-end travelers.

Develop market positioning report

Report content: Organize the market positioning strategy and related data into a report form for reference and execution by internal personnel of the organization.

Example: A market research company develops a market positioning report to provide customers with comprehensive analysis and recommendations on market positioning.

Example: The report includes information such as the size of the target market, competitors and consumer demand.

Example: The report also provides recommendations on market positioning strategies to help clients implement effective market positioning strategies.

Implement market positioning strategy

Strategy execution: Convert market positioning strategies into specific action plans, including product development, marketing and sales channel construction.

Example: A newly established fashion brand implements its market positioning strategy, including the design and production of unique fashion products.

Example: The brand promotes through social media and fashion magazines to attract the attention of consumers in the target market.

Example: The brand has also partnered with some well-known retailers to sell its products in their stores.

Monitor and adjust market positioning strategies

Monitor market feedback: Track market feedback data to understand market acceptance of your product or service and make adjustments as needed.

Example: An electronic equipment manufacturer regularly collects user feedback data, including indicators such as product quality and functional satisfaction.

Example: Based on user feedback, the manufacturer can improve the product to improve user satisfaction.

For example: The manufacturer can also maintain close contact with users to understand their needs and expectations to adjust market positioning strategies.