MindMap Gallery Seven steps to market positioning
This is a mind map about the seven steps of market positioning. It tells the story of the seven steps of market positioning. If you are interested in the story of the seven steps of market positioning, you are welcome to collect and like this mind map~
Edited at 2022-10-13 03:20:38This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Seven steps to market positioning
Analyze market needs and opportunities
Research target market needs and preferences
Conduct market research and collect customer feedback and needs
Analyze competitors’ products and market shares
Identify target market opportunities
Analyze market trends and development prospects
Find unmet market needs
Delineate the boundaries of your target market
Determine the size and scope of your target market
Select market segments with the greatest potential
Determine target customers
Create a portrait of your target customers
Gather detailed information about your target customers
Understand the psychological and behavioral characteristics of target customers
Determine the needs and desires of your target customers
Examine the pain points and problems of target customers
Understand your target customers’ purchasing motivations and expectations
Assess the competitive environment
Analyze competitors
Research competitors’ products and positioning
Compare the strengths and weaknesses of your own products with those of your competitors
Determine competitive positioning
Find differentiated competitive advantages
Define your unique position in the market
Define market positioning strategy
Determine differentiated competitive strategies
Define unique selling points based on competitive advantages and target customer needs
Reflect differentiating factors in product features and marketing activities
Choose target market positioning
Select target market segment
Determine positioning in target market
Develop market positioning strategy
Define target market communication methods
Choose media channels suitable for target customers
Develop publicity and promotion strategies
Design market positioning plan
Carry out brand building and image design
Develop product pricing strategies
Implement market positioning strategy
Integrate market positioning concepts into business operations
Integrate market positioning strategies into corporate operating processes
Establish organizational culture and values for market positioning
Promote the execution of market positioning strategies
Set specific promotion goals and targets
Develop an execution plan and timeline
Monitor the effectiveness of market positioning
Regularly analyze the effectiveness of market positioning
Collect market data and sales data
Analyze market share and customer satisfaction
Adjust market positioning strategy
Adjust positioning strategies based on market feedback and competition
Optimize products and marketing activities to enhance market competitiveness