MindMap Gallery Seven steps to market positioning
Market research, competitive analysis and differentiated positioning are key steps in determining target customers and target markets. Brand positioning and market positioning strategies are important means to achieve market competitive advantage.
Edited at 2020-10-31 05:00:56This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Seven steps to market positioning
Understand the market environment and industry trends
Search relevant market reports and industry research
Get data and analysis from reliable market research agencies
Find authoritative institutions and reliable data sources
Research related reports and analysis
Obtain industry trend information through search engines and academic resources
Use keywords to search for industry-related information
Research academic resources and industry trend articles
Analyze market supply and demand conditions and potential opportunities
Check market size and growth forecast
Study the market’s historical growth and forecast data
Analyze competitor market shares and trends
Survey customer needs and preferences
Conduct market research and customer feedback surveys
Analyze customer needs and preferences
Assess market competitiveness and risks
Research competitors’ market positions and strategies
Check out competitors’ products and services
Analyze competitors’ market position and competitive strategies
Assess market entry risks and challenges
Research relevant laws and industry regulations
Assess market outlook uncertainties and risks
Gather data about target customers
Define the demographics and characteristics of your target customers
Determine the age, gender and geographic location of your target customers
Collect information such as occupation and income level of target customers
Study the purchasing behavior and preferences of target customers
Understand your target customers’ purchasing behavior through surveys and customer feedback
Analyze target customers’ preferences and purchasing decision-making process
Target customers
Determine target customer groups
Determine target customers suitable for the product based on market research results
Analyze market research data and consumer trends
Define the most potential target customer groups
Develop user personas of target customers
Create user personas based on target customer characteristics and behaviors
Collect personal information and interests of target customers
Determine target customers’ purchasing decision-making process and values
Identify target customer needs and problems
Understand the needs and pain points of target customers through market research and analysis
Conduct market research and customer feedback analysis
Define target customer needs and problems
competition analysis
Understand your competitors’ products and services
Research competitors’ products and pricing strategies
Collect competitor product information and pricing strategies
Analyze competitors’ product features and advantages
Research competitors’ market position and brand image
Check competitors’ market share and brand awareness
Analyze competitors' market position and market positioning
Compare differentiation and competitive advantage
Analyze the differentiation advantages of your own products and competitors
Determine product features and unique selling points
Compare differentiators with competitors’ competitive advantages
Assess market risks and challenges posed by competitors
Analyze competitors’ strategies and impact on the market
Study competitors’ market behavior and strategies
Assess the market risks and challenges that competitors may pose
Differentiated positioning
Define the product’s differentiating features and value proposition
Determine the product’s unique selling point and core value
Think about product features and how it solves customer problems
Determine the product’s differentiating features and value proposition
Emphasize differentiating features to differentiate yourself from competitors
Highlight differentiation through marketing communications and brand positioning
Develop marketing strategies and brand communication plans
Emphasize differentiating features from competitors
Targeted market
Determine the target market for your product
Choose a suitable target market based on product features and target customers
Analyze product market suitability and potential market size
Identify target markets with the greatest development potential
Determine the size and growth potential of your target market
Check the market capacity and growth trends of the target market
Research historical data and growth forecasts for your target market
Assess the market size and growth potential of target markets
Understand the market segments and characteristics of your target market
Analyze the market segmentation of the target market and the characteristics of target customers
Research the market segments and target customer groups of the target market
Assess target market characteristics and competition
Brand Positioning
Develop the core philosophy and image of the brand
Identify your brand’s core values and mission statement
Think about the core concept and brand mission represented by the product
Develop the core philosophy and image of the brand
Build emotional connections with target customer groups
Use marketing strategies and brand communications to create emotional connections
Develop brand communication plans and marketing campaigns
Build emotional connections with target customer groups
Maintain consistency and stability of brand image
Manage consistency of brand image and brand communication
Establish brand image guidelines and standards
Track and adjust the consistency and stability of brand communication
market positioning strategy
Determine the goals and advantages of market positioning
Determine market positioning goals and target customer groups
Research the relationship between target customers and market positioning
Set goals and strengths for market positioning
Develop specific strategies and action plans for market positioning
Develop strategies based on market research and differentiation features
Key information for determining market positioning and