past, present, future

Start a business, develop and take off

History, current situation, prospects

key project milestones

All clues to the sense of space

Classification by product unit line

Classified by organizational department line

Classified by business field line

Classification by customer type line

Product introduction, strategic planning, annual summary, daily reports, bid defense, business plan, implementation plan, solutions, product training, etc.

SCQA structure in the pyramid principle (situation-conflict-question-answer)

PREP structure (proposing a position - explaining reasons - citing examples - emphasizing the position)

AIDA structure (attention-interest-desire-action)

FAB structure (selling point-advantage-value)

One sentence, one line

Write simple complete sentences

Language must have rhythm

The first is to delete the nonsense method

The second method is to mine keywords

Contrast and emphasis methods: Use methods such as changing fonts, bolding text, increasing font size, changing font color, and inverting background color for text, cells, or a certain area.

1. Develop good habits, look left, right, up, and down

2. Pay attention not only to left alignment, but also to right alignment

3. In addition to text alignment, all elements on the page must be aligned.

1. Irrelevant content widens the distance and relevant content moves closer

2. The distance between paragraphs should be greater than the line spacing within the paragraph.

3. If the text content is too much, it can be divided into several small paragraphs

4. The layout of secondary content and primary content must be different

1. Don’t use PPT as Word. If the content can be refined, refine it. If it cannot be condensed, reduce the font size and allow more white space. Let the eyes rest and the brain make associations.

2. White space itself is a good dividing line

1. Too many colors, too many words, too many graphics, too flashy animations are all “noise”

2. It is recommended to use less than three colors on a single page

3. Noise reduction is not about blindly doing subtraction, but ensuring that "addition, subtraction, multiplication and division" can be done clearly at a glance.

1. Only when you walk a lot can you have a path; only when you have more repetitive elements can your PPT have style.

2. Use "master" to give each page a fixed "face"

3. Font size, graphics, color, item number, paragraph spacing, shape style, etc. can be repeated, but do not simply copy

1. Only by being different from others can you show your importance.

2. Colors, fonts, font sizes, backgrounds, and sizes can all be different.

3. Only obvious differences can show differences. To make a comparison, the gap must be large.