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Reading Summary of Marketing Management by Philip Kotler - Chapter 10 Brand Positioning
Refer to the 15th edition of "Marketing Management" written by Philip Kotler and known as the "Marketing Bible" to organize the core content and update it regularly. Topics covered in this chapter include: understanding positioning and value proposition, identifying/selecting the best points of difference and common ground, brand mantra, constructing a brand positioning target, brand narrative, cultural branding, positioning and branding of small businesses and other important contents (notes Important content and viewpoints are also marked in practical terms). For brand or marketing operations personnel, the contents of this chapter are applicable.
Edited at 2023-09-06 08:59:35
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Reading Summary of Marketing Management by Philip Kotler - Chapter 10 Brand Positioning
- Valentine's Day marketing campaign
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
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This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
- Milano Cortina 2026 Ice Hockey Schedule
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
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