Tracing the history

Global market value: US$95.4 billion

Mobile gamers: more than 30% of the total population

Reasons for rise

Free games monetize ads

A small number of high-spending customers account for the vast majority of spending

Freemium attracts users

Encryption protocol improvements

Assess company product and service range

Analyze the target company’s user base

Evaluate marketing channels and product development strategies

Examine competitive dynamics and differentiating elements

The mobile game market continues to develop

Improved smartphone functionality drives growth

Analyze market opportunities and investment potential

Grasp the long-term future development trends

financial indicator

cost structure

Business indicators

Analyzing the impact of mobile game addiction

Learn about companies’ strategies for dealing with addiction

Review and assess the impact of ESG factors on the company

Understanding the link between mobile gaming and social media addiction

In-depth analysis of the development prospects of the target company

Expand into unique markets and product segments

Study a company's innovation strategy and long-term performance potential

In-depth understanding of industry macro trends and opportunities

game type Number-driven marketing Current number of users business model innovation strategy unique mechanism Hardware requirements compatibility

market saturation market share End customer structure Operator advantages Proprietary technology

Mobile phone penetration rate disposable income unsaturated market Mobile data coverage Per capita usage and spending

Revenue & Profit and net profit margin Customer retention data active user Store commission costs Development costs

Mobile game addiction accusations Protection measures for minors Data privacy and protection Gambling Tips