MindMap Gallery How LIC Advisors should work webinar
This mind map elaborates on content such as Why You Must Work Fulltime, Market Potential. By analyzing these key issues related to career development and market analysis, the map further shows how to identify and seize opportunities in a competitive market.
Edited at 2024-07-08 13:16:06
1.
What you will learn
1.
Current Market Scenario
2.
Reforms by IRDAI
3.
Digital Innovation by LIC
4.
Project Jeevan Samarth
5.
Why you must work fulltime
6.
Market Potential
7.
Your 4 year path to Galaxy Club Membership
8.
Your strategy to prosper
9.
How Silver Membership of KGs HUB Agents Community will assist you to develop Habits and Systems to achieve lifetime success in this profession.
2.
Current Market Scenario
1.
Today's Prospects
1.
Millennials and GenZ
2.
Tech-Savvy
3.
Information about Products
4.
Aware about Insurance Needs
5.
They expect correct Advice and doorstep service
2.
Today's Agents
1.
90% are Part-Timers
2.
Don't have time to acquire knowledge and skills to do need based selling
3.
Focussed on selling policies
4.
Getting more rejections from today's prospects
5.
Average Ticket Size Remains Low
₹16,770
3.
Reforms by IRDAI
1.
Ease of Doing Business Inititiatives by IRDAI
More Companies
2.
More Distribution Channels
1.
Corporate Agents
9 Companies
2.
IMFs
6 Companies
3.
Bima Trinity
Bima Sugam
Online Platform
Bima Vahak
Women Centric
Bima Vistaar
Bundled Product of Life, Health & General
4.
Onboarding InsureTech Companies
4.
Digital Innovation by LIC
1.
Customer Onboarding
D2C and Assisted by Agents
2.
Customer Super App
One Stop Solution from Buying to Servicing
3.
Sales Super App
Virtual Office on App - Leads, Sales, Commissions etc
4.
Digital Marketing
360 degree customer view through CRM
5.
Data Analytics
To understand customer needs and introduce new products
6.
Adopt New Age Technologies
Cloud Based
7.
Branch Process Re-imagination
Make it 100% Paperless
5.
Project Jeevan Samarth for Developing "Agents of Future"
1.
Recruitment
Develop Structured Program for Recruitment of Fulltime Agents online and offline
2.
Training
Develop Structured Training Program for continuous Training
Insurance Principles
Products
Selling Techniques
Customer Relation
Other Financial Products
Skill Building
Field Training
3.
Design Activity Management
Dashboards for Activity Management
Trackers & Templates for Agents Meetings
Sales Calls and other selling activities
4.
Marketing, Lead Generation and Branding
1.
Build Marketing Framework
a.
To help Agents Build Strong Networks
b.
Generate Referrals
2.
Build Dynamic Lead Generation Mechanism
a.
Enhance Prospecting
b.
Improve Conversions
3.
Build Branding Framework
For Standarizing all marketing and Publicity material
5.
Create Digital Tools and Platforms
Client Management
Product Presentations
Underwriting
Medical Appointment
Policy Tracking
6.
Product Management
1.
Dashboard for Defining and Tracking profitable Product Mix for agents
2.
Develop mechanism for periodic review of products to launch or withdraw products
3.
Design mechanism to access new market trends and customer preferences to equip agents to make the presentations as per changing needs of prospects
7.
Reward Recognition and Career Development
Formulate Reward System to attract, retain and reward agents suitably
Design Career Development Framework to offer opportunity to grow
6.
Why you must Work Fulltime
Market Needs Fulltime Advisors and Not Parttime Agents
Competition is less
1.
Total NSP
32,604 Crores
2.
Total Agents
14,14,743
3.
DM Club and Above
1,30,170
4.
70% Premium
22,822 crores
5.
Part-Timers
12,84,573
6.
30% Premium
9781 crores
7.
Market Potential
1.
Huge Protection Gap
83%
2.
More Working Age Population
1.
Average Age of Indian Population is 29 years
2.
65% Population is in Age Group of 20 to 49 years
3.
This Age Advantage will continue for next 30 years
3.
High Savings in Life Insurance
1.
Investment in Financial Assets is 11% of GDP for the year 2022-23
2.
Share of Life Insurance Fund is 18%
3.
Saving Pattern
83% save for emergencies
81% for Children’s education
69% for old age
63% to meet future expenses towards marriages, birth and social ceremonies
4.
Growth in Personal Income
1.
India is the world’s fastest growing large economy growing at 7% against world average of 2.7%.
2.
The middle class is growing at breakneck speed, It has already reached 60 Crores.
3.
Number of households with disposable income of more than ₹6 lacs has increased from 2 Crores to 5 Crores from 2006 to 2015
4.
As per PWC report Average Wages of Indian will Quadruple from 2013 to 2030
5.
High Consumer Awareness
1.
Splitting of Joint Families
2.
Absence of Social Security Scheme
3.
Opening up of Insurance sector
New Business Premium increased from ₹9707 Crores in 2000-01 to ₹3,77,960 Crores in 2023-24
Compounded Annual Growth of 17% for last 23 years
6.
Strong LIC Brand
1.
Strongest Insurance Brand in world
2.
Brand Value is 9.8 Billions USD i.e. 81,715 Crores as on 31/03/2023
3.
Market Share 2023-24
58.87% on Premium
69.91% on Policies
8.
Your 4 Path to Galaxy Club Membership
9.
Your Strategy to Prosper
1.
Work with the intention of helping people achieve their financial Goals
2.
Focus on Need Based Selling
3.
Embrace Technology
1.
Build Website and App
2.
Increase presence on Social Media
YouTube
Google Business Profile
Facebook Business Page
3.
Grow your influence
Post Content
4.
Create Personal Brand
4.
Develop Success Habits
Prospecting
Calling
Selling
Record Keeping
5.
Build Systems of Working
1.
Prospect Record and Analysis
1.
Location
2.
Source
3.
Gender
4.
Marital Status
5.
Monthly Income Group
Below 25K
25K to 50K
50K to 100K
1 lakh to 3 lakh
3 lakh to 5 lakh
5 lakh to 10 lakh
Above 10 lakhs
6.
Age Group
Below 18
18 to 25
26 to 35
36 to 45
46 to 50
51 to 55
56 to 60
Above 60
7.
Occupation
Service
Business
Profession
8.
Classification
Hot
Warm
Cold
9.
No Activity
30 days
60 days
90 days
180 days
360 days
2.
Keep track of activities
1.
Number of New Leads Added
2.
Number of Telephone Calls Made for Appointment
3.
Total Appointments Received
4.
Number of Sales Calls Made
5.
Number of Presentations Given
6.
Number of Sales Made
7.
Number of Policies Completed
8.
Commission Receivable
3.
Analysis of activities
1.
Number of Telephone Calls Required to get one Appointment
2.
Number of Sales Required Required to get one Sale
3.
Rupee Value of each Sales Call
4.
Rupee Value of each Telephone Call
5.
Average Ticket Size of Presentation Given
6.
Average Ticket Size of Policies Completed
7.
Average Commission per Policy
6.
Be a life long learner
Daily Learning
Read Books
Attend Advance Trainings
7.
Keep on Innovating
Introduce and Implement New Ideas
Getting continuously better at what you are doing
10.
What Percentage you will give to yourself on scale of 1 to 100 about the Strategy you are following
11.
Score
Below 30%
You need continuos support and guidance
30 to 60%
There are gaps in your working
60 to 90%
Doing much better, Move to Next Level
Above 90%
Congratulations you don't need any support
12.
2 Questions