1. Set a strategy

2. Manage money well

3. Bring good people with you

4. Be a resource

5. Retain people

6. Use the right people

7. Avoid risks

1.Completable level

2. Repeatable level

3. Definable level

4.Managed level

5. Optimizable level

1.1.1 What do I need from life 21

1.1.2 What kind of company do I want to build 21

1.1.3 How to make my company become such a company 24

1.1.4 Should I be an entrepreneur who tells stories to investors, or should I be an entrepreneur who tells employees directions? 28

1.1.5 What does being the leader mean to entrepreneurs 30

1.1.6 Entrepreneurs must have blind confidence, entrepreneurs must have a calm mind

1.2.1 How should you evaluate whether there is money to be made in a market 33

1.2.2 How to evaluate whether a market is suitable for you to enter 38

1.2.3 What are the common strategies for entering a market 41

In an era of excess choices, the ability to see the road clearly will be the most valuable ability.

On the same track, the natural competitiveness between peers hinders cooperation with each other, but when it comes to the horizontal track, there are greater opportunities for cooperation and a larger ecosystem can be formed.

Use the experience of one industry, borrow the potential energy of another industry, and then go to a rising industry to build a reliable company. This is the challenge that founders should face.

The opponents you can see are often not necessarily your real opponents. The real opponents come from another rising industry and are quietly accumulating potential.

Founders need to consider the company's financial situation when making decisions

Whether your finances are safe or not, you need to look at three tables

In the early days of starting a business, financial standardization is not that important. It is important for the company to survive first.

Finance can be irregular, but that doesn’t mean you can’t keep accounts

In the end, founders need to get help from professionals to figure out

The less costs a company invests over a period of time, the higher the revenue, and the higher the return on investment.

The higher the capital turnover rate, the better the development prospects.

Whether a company makes money should not only look at the total profit, but also the return on assets.

What Buffett values: If a larger company can have a monopoly share in a certain market, or monopolize the minds of consumers, then he can introduce resources to deeply participate in the growth of the company.

Investing in companies means investing in people, looking for potential stocks

There is no investment that can make huge profits like investing in people.

Employee return ratio=average output value of employees/average income of employees. The higher it is, the better the vision for investing in people.

Good company operations also seek to use as few assets as possible to bring as much return as possible

When the project cost and income are certain, it is difficult to change the gross profit margin of the project.

To improve the return on assets, we can only use the invested assets and manpower to do a few more projects, so that the return on assets will be improved.

An important indicator of a company's financial health is its cash flow rate, which may even be more important than the profit margin of an individual project.

With fast capital turnover, there is room to demolish the east wall and mend the west wall.

Whether it is fixed assets or current assets, you can increase the asset turnover rate

The most worrying thing about the capital turnover rate is that Party A has met the payment conditions, but defaults on arrears due to various reasons. Party B has a pile of receivables but cannot collect them.

When it comes to money, founders are required to have a concept of fixed costs and variable costs

Zero-cost entrepreneurship: This risk can only be borne by the core entrepreneurial team, or when everyone has full confidence in the future of the project.

To make a startup company's cash flow healthy, it is necessary to control the investment in fixed costs and compress the proportion of variable costs in operating income, but this is often contradictory to employee satisfaction and customer satisfaction.

Therefore, entrepreneurs really need to keep an eye on their cash flow every day, otherwise it is easy to run out of money.

Entrepreneurs can write a business plan and analyze operating costs as if they were running a real business.

Entrepreneurs can adopt production outsourcing, self-operated channels and service models

Products need research and development

channel

product

The financial plan does not necessarily have to be a very strict financial statement for three to five years, but

Investment in fixed assets can be spread over five years to calculate the return on investment

If the cash flow turnover is fast and the rate of return is sufficient, investors are not necessarily needed. Just explain your project development plan.

If the entrepreneur's project is operating well but the cash flow pressure is relatively high, he or she may consider introducing investors as shareholders and partners of the company.

As a founder, you need to think about

At the beginning and end of every year, work summaries are done by subordinates, and company cost management is done by the boss.

Use Porter’s value chain analysis diagram to estimate the start-up costs of your project

It is often difficult to accurately estimate which link creates value, but the costs incurred in different links are often easy to measure.

today's sales

buy model

Therefore, product design and marketing planning are not in place.

The competition among enterprises is ultimately the competition for talents.

Founders tend to see explicit costs and ignore hidden costs

Evaluating the cost of a product requires an assessment of the entire product life cycle from product development to market withdrawal.

The best stage for product cost optimization is the R&D stage

Registering a company is also an excellent opportunity to control company costs

1. The most helpless strategy: borrow from people around you

2. The most efficient strategy: borrow from the bank

3. The most common strategy: Borrow from a partner

4. The riskiest strategy: borrowing from the supply chain

5. The smartest strategy: borrow from users

Several ideas for starting a business without capital

To obtain start-up capital, instead of focusing on venture capital, it is better to target the market.

Project goal triangle: cost, schedule, quality

good cash flow

Quick money depends on guns, cash flow depends on maintenance

The Entrepreneur's Challenge: How to turn a business into a replicable business

However, most startups plan to make money in direction A, but end up doing direction B, and finally survive in direction C.

Therefore, making quick money is not only not a bad thing for these startups, but may also be an opportunity to transform their careers.

Core Value Management Principles

Unwanted money can be turned into revenue for the partner company

bottom line principle

You need to calmly think about the stage of entrepreneurship you are in, the entrepreneurial resources you lack, and the development flexibility you want to retain in the future, and make a choice that is more suitable for you.

Operation secret: work hard this year to make money for next year’s operation

Founders who borrow money from everywhere are advancing future money to grab today’s money

If a person wants to expand his career, he must continue to invest. Don't just want to share a little money. This is the small farmer economic model.

The basic market calculation for the second year begins in October every year.

Let the team's capabilities keep up with the founder's ambitions, rather than trying to grow the seedlings.

If you want to develop without relying on luck, you must know that annual capital operation planning is very valuable.

If you are very confident about the quality of the course, don’t accept the outrageous channel share of 70%

To develop the company’s bargaining power

When doing new media operations, it is best to equip assistants with dedicated mobile phones to avoid leaving the company and taking away customers.

Founders with too many ideas may not be a good thing for company operations. The company's early development can easily become a testing ground for ideas without focus.

Rich people help founders release productivity, not imagination

When choosing the right person, you need to boldly delegate authority and let others do things within the boundaries of the agreement. This can not only liberate yourself, but also avoid doing strategy and business at the same time.

I hope that team members will surpass themselves, rather than becoming the most powerful person in the team

Founders need to prove that their business can be done, not that they can do it themselves, otherwise you will quickly become a bottleneck in your business.

It is very dangerous to always think about making money with other people's money before you have proven your operational capabilities.

Doing platform business requires investment, but most businesses are not platform businesses;

Platform businesses often require investment during the expansion stage, when they need to quickly enclose territory.

When doing business, you want to exchange shares for working capital from the beginning, which means you are not ready for the industry you are entering, lack of accumulation, and are very risky.

You can enter the business at any stage, as long as you have the ability to seize food from the tiger's mouth, but it is best to invest in the business of stealing food from the tiger's mouth, operate it in the long term, and increase the barriers for others to enter.

There is a type of company that must introduce venture capital for business, that is, the product is promising, but it is a high-tech R&D company. The early R&D cost is too high and there are high operating risks. However, it must make bets in many cutting-edge technological industries.

As a founder, you need to distinguish between your two ambitions: Is your company going to be listed or to be a hidden champion?

Once you bring in venture capital, you are on a betting line and you have to start racing against fate.

Most companies doing business would rather distribute their shares to capable partners than sell them to investors.

The initial stage of a start-up company requires full dedication. The mentality of employees alone cannot support the work effort and labor intensity during the start-up period.

One of the most critical principles when choosing an entrepreneurial partner is:

Part-time job thinking

Choosing to start a business means choosing risk

If you want to start a business, you should consciously explore future business partners every day at work.

If you can't find a suitable partner, you will have these problems, and it will not be easy to win the favor of investors.

The working abilities and experience background of the partners in the entrepreneurial team should preferably complement each other.

If you are considering forming a team for your project but cannot find a suitable partner for a while, you can start a team first and then build a team.

Partners are not found, they are cultivated

It should be noted that in addition to partners, in the process of starting a business, you also need

Equity in a good company is the most expensive, but money is not.

Easy mistakes to make

If you can handle an opportunity by yourself, then you must not do it

Entrepreneurship is a practice

The way to accelerate the growth of a team is to raise funds

Reasons for not being able to recruit suitable personnel

3 types of people startup companies need to find

Live with a partner

Live with honest people

Fall in love with an outsourcer

Promoting a project depends on the project sponsor, but whether a project can continue to develop depends on whether the entrepreneur can gradually build an excellent entrepreneurial team, not just on obtaining enough funds and having profitable prospects.

In fact, many entrepreneurial teams break up and break up due to conflicts of interest just when they see the dawn of profitability, leaving the project abandoned halfway.

4 experiences in building an excellent entrepreneurial team

Finding a suitable person is based on the following three points:

For a person with work experience, we need to focus on understanding how well his values ​​match the company culture.

If matched, such a person can get started quickly, and the focus of training is to create conditions for him to start working.

But such people are hard to find and expensive

What we can often find are these two types of people

The training period for newbies that founders of startup camps generally accept is 3 months, and there are also 6 months.

Then the question becomes how to train such new employees into usable people within 3 months

For those who lack professional skills, we actually need to first look at what this professional skill is.

Really responsible professional skills cannot be learned in half a year, so the company is required to clearly define what level this person can achieve within 3 months or half a year, and whether he can start to create value for the company.

What we have to think about is whether we can clearly define and recruit one person. After 3 months of training, can you clearly tell what abilities this person should have to create value in your business chain?

If we ourselves cannot clearly understand the requirements of the company's business on people's abilities, it will be difficult for us to train people scientifically and rationally.

Moreover, abilities that cannot be quantified are of little significance, such as sense of responsibility.

As a company founder, if you are not familiar with the company's business, then you have to consider whether you can optimize the business process and avoid making it the core competency of your company.

Or you can outsource this business to other professionals

If it must become your core business capability, and you don’t pay attention to it, don’t do quantitative analysis, don’t build a business model, or don’t ask knowledgeable people to help you check it, problems will arise.

About the daily work report

A good founder leads ordinary people into an iron army, not recruits a bunch of talented people to conquer the country.

Resources for management

resources and money

User mental resources

Consumption upgrade: Some citizens have the ability to consume higher-quality products and services. Such higher-quality products and services require various industries to establish the concept of brand management.

In the process of business operation, we must take the initiative to build our own brand, and we must also build our own brand for our services.

If a company does not have a truly recognized brand, it will lack potential and will achieve half the result with twice the effort in business operations.

In the agricultural market, too many good origin products are wasted in the place of origin due to the lack of brand and difficulty in forming sales potential.

There is a huge waste of value, and there is also a huge space for value.

In the manufacturing industry, many companies have built well-known brands, but there are still huge market segments that can accommodate enterprising companies.

In the service industry, most service segments lack nationally renowned brands.

history

All companies must work hard to manage their own brands, provide good services, and build a good reputation.

Personal IP is very popular nowadays. Personal IP is a person who is good at telling stories in a certain way, not just good looks or talent.

Finding personal IP and becoming a brand spokesperson is a major trend behind consumption upgrades. If you can't find it, the founder often has to tell the story himself. After all, not many people understand their career better than themselves. This is what it is like today. The logic behind many founders also wanting to create personal IP

Content e-commerce = IP story, fan economy, consumption experience, social communication

To get users to participate in your online and offline consumption experience, you have to make your brand powerful and be good at telling attractive stories.

If you want your story to be seen by others, you need to make achievements that are different in the eyes of others. By concentrating your superior resources to achieve such achievements, you can create your own and unique potential energy, and then use this potential energy to integrate business resources and continuously Strengthen your business competitiveness

If you persist for a long time, this potential energy will accumulate into the brand you operate and become the core competitiveness of your company.

Building a brand around this idea is to manage the key resources of the enterprise. I call this process "brand making" - making a unique label for yourself.

This is why some people are good at business and some are good at trading; people who are good at business are actually building brands, while those who are good at business are just making waves of quick money.

Of course, the most important thing is not only to tell a story, but also to make your story feasible and able to win the trust of others.

In different industries, you need to think about where you can find matching key resources.

Finding key resources is not necessarily the ultimate goal of business, but to build a ladder and take advantage of potential energy to make a leap.

Only with key resources can you connect to resources that are stronger than you, and only then can high-quality resources be used for you, and then become your potential energy, and then use the potential energy to make rapid leaps and break your growth ceiling.

Of course, in this process, you and your team must grow at a high speed so that the "potential energy" can take root, take root, and thrive. Otherwise, the faster you get up, the faster you will fall.

Many people think that if their business does not have money, it will have no resources. This is wrong.

It is true that cash reserves and brands are key resources in operations, and it is even true that these resources have a higher weight.

To discover key resources, you must establish a view of key resources of the enterprise

Many resources are valuable. If you value these resources, you can create your own brand story around them.

valuable resources

There are two entrepreneurial directions, focus and diversification

In traditional industries, the key resource is not necessarily the brand, it can also be the key resource in your current business.

For example, channels, channels that can help you sell goods stably are key resources that need to be cooperated one by one.

For many content products, those who distribute them are not key resources, because they only cooperate with you for one-time advertising services and do not establish a stable sales relationship.

For example, consultants or companies that can help you optimize costs. For industries with highly mature competition, using excellent external brains to save your own costs is a key resource to gain competitiveness.

Therefore, the founder has a deep understanding of his company’s cost structure and can link key resources everywhere.

For example, connections that can bring you potential opportunities - coming early is worse than arriving at the right time, and being in the right circle is more effective than meeting investors.

However, it is recommended that before joining the circle, you should meet more customers and polish your products more, so that you can sharpen your knife and chop wood without missing a beat.

These are the external resources of the region. Three questions about resources:

Founders should go out to dinner less often, but they should stay in circles. If they are not familiar with the same circle, they will not be able to get good resources; they should stay in circles just to find connections.

If you are short of resources, just make an appointment with the circle. Ask experienced experts in the circle for advice, and you will get good resources.

Don’t waste energy on resources that aren’t yours. For example, if your business model doesn’t work out, don’t spend a lot of time making appointments with investors.

In every industry, you will encounter a variety of partners. If you think carefully about each other's business strengths, you will be able to find a large number of resources you need.

If others do well, on the one hand, congratulate them from the bottom of your heart, on the other hand, you should also think about what resources they have used, whether these resources can be used by me, and who can provide them. Maintain emotional relationships at ordinary times, and be available at critical moments. Ask or ask others for recommendations

Learn to transform from competitors between enterprises to competition in different supply chain systems. This is a leap in the business landscape.

If you think carefully about what others have and what you have, you will find that there are a lot of links with your business partners. Maybe you help your partner with a resource, and his reward is to give you a better core business. resource support

Sometimes, your partners have good cards, but they may not realize that if you take the initiative to help them get the cards, you also get the good cards and leave a favor by the way.

Super users are becoming a key resource competition point for enterprises

92% of people believe they trust recommendations from family and friends more than other forms of advertising

70% trust online consumer reviews

The reason we trust these people is that we believe they will be more professional in these matters. These more professional people are super users.

"Super Users: Low-Cost, Continuous Customer Acquisition Methods and Profit Strategies": Die-hard stapler fans own an average of 8 staplers each

Super users are natural sowing machines. They seem to be very ordinary people, but they can also become brand promoters without any complicated processes.

There are many products on Taobao that provide distribution sharing. That is, if you recommend a friend to make a successful purchase, you will automatically receive a distribution income.

Even if he is an ordinary person, as long as he builds a reputation of being good at buying and using in a certain field, he can radiate a group of people to follow him and buy.

When every brand supports the micro-business distribution model, the logic of the entire business returns to the competition of products and experiences, and these users who are particularly good at recommending will become high-quality super users.

In order to maintain their recommendation ability, they will personally experience new products, new brands, and new functions in a certain field. They are familiar with new products and new brands in a certain field.

Even if you are an Internet celebrity, you will try to make yourself look like a professional in a certain field, such as dressing and makeup. Only in this way can you attract fans and establish a sense of professional identity, thereby improving your ability to sell goods.

Many Internet celebrities today are popular because of their youth and good looks. In the future, the base of Internet celebrities will expand, and more of them will be real people with life experience and professional accumulation.

They may not be young, but they have demonstrated their professionalism in a certain field and lived a certain quality of life that you expect. Because they envy this quality of life, their fans will be more likely to follow and buy.

In order to maintain their image among fans, the super users themselves have become the people with the strongest purchasing power in this field.

Nielsen research finds that despite being small in number, super users can have a significant impact on a company's bottom line

Super users account for only 10% of the total number of customers, but they can increase sales by 30% to 70%. Compared with ordinary users, super users are willing to spend much more money on products.

A key difference between super users and brand spokespersons is that they love the products they like first, so that they are willing to spend money on better products or good brands. When they recommend such good products, they do not feel that it is a sales promotion. Instead, recommend a better way of life to those around you

Good super users not only have professional experience opinions, but more importantly, they can make the process of sharing professional experience more interesting.

In the future, a group of super users in a certain field will quickly promote a new product or brand in a segmented track. They are becoming word-of-mouth nodes on the increasingly closed social Internet.

Super user = professional experience, creative sharing, social communication, product distribution

Super users who are supported by brand operators will grow bigger and bigger, and eventually become super self-media, transfer to commercial operations, and even directly become e-commerce operators. This is how super users play.

Whoever is better at integrating super users in the future will be better able to win social e-commerce.

Luo Zhenyu: The traffic economy has passed. If you want to rise, without traffic, you have to change your gameplay. Startup companies can no longer focus on recruiting unfamiliar users, but must turn inwards, identify super users, serve them well, and create a sense of glory for them. thereby retaining them

Power users are a key resource for today’s individual consumer brands

The first step: From June 2016 to June 2018, within two years, I organized a group of friends and cooperated with the People's Posts and Telecommunications Publishing House to publish 14 books on new media in one go. The first step potential of more resources

Step 2: With the help of the publishing house, we planned a detailed syllabus, teaching PPT, and 32-hour lesson plan that matched the teaching materials to facilitate college teachers to open courses. It was very popular. In the first half of 2018, it received 500 college-related courses. The major chose this book as a teaching material and opened the teaching material, which gained the second step potential of more resources.

The third step: With the best-selling book, I won the opportunity to be used as a "new media operator" teaching material in the E-Commerce Association and gained the potential of the third step.

Step 4: Relying on the qualifications of the "New Media Operator" certification textbook, negotiate with Alibaba Dayuhao to jointly issue the "New Media Operator" certificate, so that the certificate can be recognized by industry associations and leading companies. At the same time, because of the responsibility of the cooked Compile the exam syllabus and build part of the question bank, thereby gaining the fourth step of potential energy

Step 5: With this combination, organize the authors of new media textbooks to establish a new media business school, and cooperate with partners in seven cities: Shanghai, Beijing, Shenzhen, Xiamen, Chengdu, Chongqing, and Hangzhou to successfully launch nationwide The enrollment of open courses has launched the first shot of the New Media Business School

Step 6: With the breakthrough in performance, we have gained the support of all our small partners and signed exclusive cooperation agreements with them, thereby leveraging the market potential to make our small partners our exclusive resources, and these talents have become our biggest tool for conquering the market. Advantage

Use the experience of one industry, borrow the potential energy of another industry, and then go to a rising industry to build a reliable company. This is the challenge that good founders should face.

Resource links are as simple as a snake's gray line, but they can be traced back thousands of miles. Regarding resource links, the author also has a course on "golden connections" on the NetEase Cloud platform.

For ordinary employees, companies must create a sense of security for them.

For outstanding employees, companies must create a career stage for them.

There is no need to force ordinary employees to become career enthusiasts, and there is no need to intentionally or unintentionally set limits for the growth of outstanding employees.

Planning the growth system of employees is a required course for founders

An excellent founder will definitely bring out a group of outstanding people, and will also win the followers of a group of people, but we must first understand this group of people.

Characteristics of modern employees

Not short of money, feeling lonely, and staying home, this generation is indeed different

To manage such a generation of employees, we need to quickly keep up with the changes of the times

Management serves the purpose, not the means or form.

Human resources people in many companies always say that staying in the company will give employees room for growth. Just say this, don't take it too seriously.

When China's economy enters the new normal, medium-speed growth is the norm in many industries. If companies do not have room for rapid growth, there will be no room for employees to grow.

Don’t be too optimistic about new employees entering many industries. Many industries in our country may enter a relatively stable development stage, and it will not be so easy to increase income.

These young people also hope that they can live a more decent life, reassure their families, give themselves the opportunity to realize their ambitions, and persist in working hard for their dreams.

But the housing prices in large and medium-sized cities amplify the insecurity of every young person struggling here.

To solve employees’ sense of security, don’t just discuss salary with employees, but also discuss reward mechanisms.

The growth rate of most good companies is not the market, but housing prices. Companies that cannot retain their core employees have no potential for development.

The author believes that the biggest key word in a startup company’s employee growth plan is to give people a sense of security

Without a greater sense of security for employees, it will be impossible to retain them, let alone room for growth.

Only when you have a sense of security can you more easily delve into business in a down-to-earth manner, instead of thinking about how little money you can afford to buy a house here, looking at how high this mountain is, and always wanting to change jobs.

Yangmi Company has given its employees a clear expectation: after working steadily for 7 years, it is impossible not to own a house in this city.

In this way, in addition to wages, the company will also help everyone pay attention to various opportunities to invest in buying houses, so that everyone can not only learn to make money, but also learn to manage finances

At the same time, employees are also encouraged to compare with other teams to compare the rewards they have received after working in the company for a year, rather than simply comparing salaries.

Having deposits will give them more confidence. After owning a house, the team will help employees repay their loans in advance, giving them both pressure and motivation.

Employees who feel secure will work hard with the company to achieve growth results, and their personal abilities will also grow rapidly. Everyone will see their growth and envy their growth, and this recognition from the eyes of others will increase. their job security

If we understand the thinking of super users, we can find that the logic of cultivating excellent employees today has undergone major changes.

For the best employees, what we need to provide is not a growth system, but let them manage a system on their own.

More and more companies are establishing partnership systems, engaging in internal entrepreneurship, and incubating IP. They all foresee a trend. For first-class talents, we must provide them with a platform, not a stage.

The platform requires a person to be an integrator, manager, and operator of resources, but on a stage, at least one company expects you to play the role you should play, which is far from enough for outstanding employees with potential.

The employees with the most potential in the future should be your employees’ partners

Most people are afraid of change and need a sense of security. Enterprises should provide a sense of security for such people.

But there are still a small number of people who love change and know that only in drastic changes can they have the opportunity to stand out and create their own careers.

First-class companies must become incubators for internal entrepreneurship. This is the key pattern of future talent competition.

Everyone can expand a business line, and everyone connects and promotes each other to form an ecosystem. The company will also gain a safer external environment and be more adaptable to increasingly uncertain competition.

However, employees are still required to become professionals first, and then cultivate them into people who can take charge of their own affairs and lead more people to develop.

Choose to be a person who has a completely open mind. The principle of cooperation is always - don't stop others from making money, even if they actually borrow your ideas.

An open mind will allow more people to come to you, which will create more links, thus bringing more possibilities. If you keep doing this, more people will be willing to cooperate with you, and eventually you will be able to choose. With a suitable partner, the overall chemical reaction will spark more sparks.

I believe that the long-term evolution strategy of the ecosystem is to reward good people with kindness and achieve a win-win situation. For bad people, we must quickly stop losses and stop cooperation.

Can people who only think about themselves become stronger and stronger? ——The answer is no. If you are not a great white shark, please remember that in the unpredictable ocean, fish all choose to coexist in groups.

Similarly, people of the same frequency are more likely to survive together in an era of uncertainty.

Of course, this will not be achieved easily. We can evolve quickly and adapt to the environment. At the same time, we must think about what resource advantages we have as a company so that everyone can coexist rather than separate.

Today's companies must establish a "tropical rainforest" mentality to build an ecosystem, rather than simply creating a chain of interests.

Many micro-business teams that are rapidly fissioning, some of them collapse after becoming big, because they only use the profit chain to attract people, and ignore the most difficult thing of ecological platform construction.

From small and beautiful to more small and beautiful, and then integrated into an ecosystem, with resource scheduling capabilities that large companies may not have. Only such an ecosystem can adapt to more complex environmental changes. If a creature cannot adapt, it will There are more creatures to fill in the gaps

Instead of giving employees space to grow, it is better to take them to develop in cities with more growth dividends.

Wuhan is one of the cities with the most growth dividends in the future, and is one of the national central cities proposed by the country after the 19th National Congress of the Communist Party of China.

If a city is on the rise, you can enjoy the dividends of urban development without special efforts, even if you don't join the most promising industry - buy when housing prices are low.

Although from a short-term career perspective, choosing Wuhan actually has disadvantages in terms of talent recruitment, information circulation, and resource docking, because education is a slow track, online education is not sensitive to geography.

As a company manager, I worry about whether the company's core employees can buy a house in Wuhan, and this is not a simple benefit, but a part of the company's long-term competitiveness.

Of course, company founders want to provide better benefits to their employees, but if they just increase their salaries, the company's costs will rise too fast.

Every seven or eight years, some companies will use various reasons to renegotiate contracts with old employees, just to move positions to young people with lower costs. New employees can still do a lot of procedural and transactional work, and their wages will not change. Need to open too high

The company will become larger and larger, and there will be more and more balancing factors to consider in the distribution mechanism. This will inevitably lead to some employees feeling that their contributions are not properly measured, and they will easily become emotional or even leave their jobs.

The disease of large companies is an inevitable result of large-scale expansion. Therefore, in order to maintain vitality, many large companies talk about flat organizations, intrapreneurship, partnership systems, and employee stock ownership, all in order to solve the incentive problem of outstanding employees. In management Whether it is effective or not depends on the time, location, and people.

But as a startup company, there is some flexibility to solve problems. The biggest feature of a startup company is its small scale. Although the company system still has many irregularities, it also gives us room to design a more flexible incentive mechanism.

Be sure to understand that what employees want is not just money, but a sense of security, and ways to improve employees’ sense of security.

Give more incentive bonuses and less basic salary

We need to find the right “cheap” employees from the beginning and train them carefully

If a startup company develops smoothly, it may encounter a bottleneck where the growth rate of employees is too slow to keep up with business development. This requires employees to grow faster. Here is a way to stop everyone from lying down:

Founders must first empower themselves before they can empower their employees

Bring out core employees first, then motivate ordinary employees

Set an external benchmarking target

Give female employees greater opportunities

A person will strictly follow the work arrangements and do his best every time, but he will only barely complete the expectations every time.

The other person needs to explain why he does what he does every time, but after clear communication every time, this employee often completes the work quickly and well, and even has surprises.

When you have ideas and abilities, you can choose the first type of employee

Then try to turn the second type of employees into the first type of employees who are fast, good and can bring surprises. After all, people can change.

The purpose of a company's existence is to lead a group of people to accomplish the goals set by the organization

Countless management methods have been developed around goals, such as the most famous Drucker's Smart Principles. Now any mother who has learned positive discipline knows that Smart principles should be used in educating children.

The first difficulty in achieving goals is: without resources, how to achieve breakthrough goals?

The cruelty of the market is that if a company wants to enter the next stage of development, it must complete the set goals, otherwise it will be defeated by its competitors.

However, after breaking down the layers and giving high incentives to employees, employees may still lack motivation because:

When talking about goals, founders should ask themselves whether they should set a stable goal or a challenging goal.

Industrial products emphasize large-scale operations. Although the "experience" is also said to be the ultimate, there are not many fundamental differences between the same iPhones that everyone gets.

The service industry really emphasizes "experience", and this experience must be hierarchical. A service industry that cannot open up the service level will not be able to do well.

So it’s not a matter of achieving the goal, it’s a matter of focusing on what kind of people, what kind of products to design, and what kind of business model to create.

Think around goals and gain performance; think around users and gain loyalty.

Loyalty creates influence, and influence changes buying and selling potential. Only by having the potential recognized by users can we create additional added value. This is what founders have to think about anytime and anywhere.

Challenges brought about by technological progress

China's challenge

new opportunities

Founders should walk, read, listen, and learn well every year, and see different people, different voices, and different businesses, so that they can build their ability to evolve rapidly in an era of rapid change.

Don’t let poverty limit your imagination. Founders must not let themselves become the bottleneck of the company’s development.

In an era where it is obvious that the world is changing rapidly, founders must remember: the team that is prepared to seize a 10 times rapid development time is the winner.

An internal review is conducted every year and every six months

It is not a good state for employees to work overtime frequently. Although we may need to work in this kind of working condition for a long time in the entrepreneurial stage, as founders, we should always remind ourselves that this kind of working condition is not what employees should pay. , can only be what the entrepreneur is willing to pay

If a partner often complains that he or she is working hard, this is a bad sign.

Entrepreneurial partners have to endure hardships. The real question that entrepreneurial partners often discuss is whether there is output after hard work, because without output, there is no value.

If partners communicate regularly, there will be no problem with the partners' working status.

For the company’s employees, what we call honest people, we must pay attention to their workload and performance

In what state are employees most at risk?

The way to help newcomers grow quickly is to provide frequent guidance and correct mistakes as they happen.

For outsourcing partners, remember

also

A startup company must always be prepared for someone to leave tomorrow. It needs to always be ready to do the work of two people and clean up the mess.

suggestion

A way to test the reasonableness of sales expectations and contributions

For a certain goal, the most important thing is to implement it to the people

The most important task of the founder in the company's internal goal management is to clarify the goals of each core employee and motivate those who achieve the goals.

For core employees, we need to remind them that completing goals is different from completing tasks. Goals are result-oriented, and tasks are workload-oriented. At work, we don’t ask how much you have done, but how much your output brings us closer to the final result. How many

For ordinary employees

Many companies are developing very fast, but their core employees are motivated but lack experience. When they see a seemingly challenging goal, they feel unable to start and don’t know how to complete it.

At this time, the founder needs to teach employees to break down the goals themselves, evaluate the resource gaps needed to complete the goals, and consider how to approach them step by step.

Talking about goals with core employees is not just a game, but also a brainstorming session. Good goals are negotiated by both parties together.

Think about it first, which of the following is the reason why core employees resist goals?

Bring new employees

If the goals of decomposition are not accomplished

Can founders be more relaxed by teaching employees to successfully break down goals and complete tasks?

Founders need to realize that there is a trouble today: the traditional reward model that motivates employees to complete work tasks can easily fail

The past model was to give employees a basic salary, then give workload performance appraisal awards, and finally give performance task bonuses.

Some suggestions for motivation

Give employees a sense of security and make them willing to stay in the company and do things

Give employees a sense of crisis so that they will not develop inertia and allow competitors to surpass them.

Being too kind can easily pamper employees

If you work too hard, employees will become very strong very quickly. If you can’t give them anything in return, they will change jobs.

Need to find the balance point for your company

Handling different types of companies

For today's employees, a sense of security is the first priority. They will perceive crises from their leaders, colleagues, opponents, customers, and the market. But with a sense of security, employees will have the courage to challenge crises.

Running a business is about anticipating and managing risks

For startups, the biggest risk comes from the founders themselves

As an entrepreneur, the biggest risk is not to correctly understand your own abilities, or to overestimate your abilities and let your abilities fail to keep up with your ambitions.

For example, many people suggest that founders should focus on

Developing business will result in management capabilities and energy allocation not being able to keep up, leading to multiple advances, and the same cannot be done well.

Go ahead to dangers

No matter how it develops in the past, once a company fails to manage risks well and fails, it will soon be forgotten by the market.

Pressure from business will cause operational risks

But there are also some risks that look like opportunities at first, but it is easy for people to ignore the risks involved.

1. Ignore the operational risks brought about by changes in macro policies

2. The price of raw materials (foreign trade, exchange rate, etc.) suddenly increases

3. Customers encounter difficulties in capital turnover and default on their accounts, and you are forced into a capital chain crisis.

4. The market turned cold suddenly without any warning.

5. Competitors adopt vicious competition methods, or your competitors’ products are upgraded and you cannot keep up.

6. The cooperation platform suddenly changes the game rules (to the extent that the country suddenly prohibits it)

7. Sudden encounter with legal proceedings (reported for tax evasion, investigation of company qualifications)

8. Employees in key positions suddenly ask to resign, or are poached by rivals

9. Sudden illness for more than 30 days

10. The entrepreneurial partners have conflicts with themselves

11. My family doesn’t support my own business, so there’s a fire in the backyard.

12. The company’s products or services encounter negative incidents and spread

13. The company’s leading products were counterfeited, causing the market to collapse.

14. Failure to pay attention to intellectual property protection, resulting in trademarks and company network resources being registered

In short

There are risks in making any decision. The biggest risk is that resources are dispersed due to lack of focus, and synergy cannot be formed, resulting in the failure of the main business.

Key considerations for bullish breakouts

The risk is

The business model is now moving from community operations to live streaming with goods. Once the idea becomes a reality, he will become the person with vision. Once he fails, he will become the person whose ability cannot keep up with his ambition.

But it should be noted that to ensure cash flow no matter what, it is important to have a strong team

Product line layout

Taking risks is to ensure that the entire career will not be limited to a single point in the future and lack growth. We must work hard to break through.

The risk is that walking on multiple legs makes it difficult to focus on any one direction and maintain a relatively large share. As a result, every brand is at a disadvantage.

Making quick money may destroy your down-to-earth mentality

In this world, it is very, very difficult for most industries to earn 20% net profit.

You don’t have to make money that conflicts with your values.