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It includes the concepts and characteristics of business, the basic content and development of business activities, the historical experience and development of business management, modern business management functions and management principles, etc.
Edited at 2021-11-24 23:16:00This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Overview of Modern Business and Business Management
1. Concept and characteristics of business
Various theories about business
concept
business concept
The main body of business: microeconomic main body aiming to make profit
natural person
legal person
Object of commerce: all economic resources available for purchase and sale
Tangible goods and assets (such as labor, materials, currency, real estate, etc.)
Intangible goods (trademarks, patents, industrial property rights, computer software, information, etc.) and assets
The essence of business:
The transfer of commodity ownership is realized through buying and selling, reflecting the various trading behaviors of microeconomic entities in order to obtain profits.
scope of business
Including direct buying and selling of economic resources and all activities serving this purpose
2. Basic content and development of business activities
Basic content of business activities:
1. Business situation research and discovery of business opportunities
2. Supply analysis and selection of business opportunities
3. Business negotiation and signing of business contracts
4. Purchase and sale of goods and performance of business contracts
5. Handle external relations and shape corporate image
6. Formulate and implement competitive strategies and maintain long-term development of the enterprise
7. Stabilize market share and explore new market areas
8.Capital operation and business risk control
Historical experience and development of business management
historical experience
Follow the wave of circulation revolution and choose the best distribution method
Pay attention to transnational operations and explore the world market
Strengthen strategic research and prevent business risks
Create a business environment and create a good image
develop
Personalization of goods and services
Legalization of business environment
4. Modern business management functions and management principles
Modern business management functions
1. Business planning function
The meaning of business planning: Business planning is a continuous process of predicting the future, setting goals, making decisions, and selecting plans. Through effective business planning, we hope to use existing resources economically, better grasp future development, and achieve maximum success. organizational effectiveness
Characteristics of a business plan
Purpose
primacy
universality
Business Plan Type
Classified by term
long term plan
medium term plan
short term plan
Classified by level
Strategic Plan
tactical plan
work plan
Sort by content
Business planning methods and techniques
rolling planning method
Gantt chart method
plan review techniques
2. Business organization functions
The meaning and characteristics of organizations
An organization is a group of people or groups organized according to certain goals, principles, procedures and division of labor
community
Purpose
structural
regularity
The role of business organizations
Bringing together resources and strength
Expand resource power
Exchange to meet needs
promote learning
maintain social development
Types of business organizations
According to the links that organizations exist in the process of social reproduction
Business organization in the production area
Business organization in the field of circulation
Business organizations in service areas
According to the link that the organization exists in the circulation field
wholesale organization
retail organization
business organization design
Basics of business organization design
Organization structure type selection
Business organization staffing
3. Leadership functions
Leadership and Management
The meaning and role of leadership
The so-called leadership is the process of mobilizing, guiding, promoting and encouraging subordinates to work hard to achieve goals.
The role of a leader refers to the leader's role in commanding, coordinating, and motivating in the process of mobilizing, guiding, promoting, and encouraging subordinates to work hard to achieve goals.
leadership style
authoritarian leadership
democratic leadership
laissez-faire leadership
leadership art
licensed art
art of decision making
The art of meeting
The art of employing people
4. Control functions
The connotation of control: Control is mainly the process of checking and correcting deviations that an organization takes to ensure the achievement of established goals in a dynamic environment.
basic process of control
Establish control standards
Measure actual work
Identify and correct deviations
Control Method
budget control
ratio analysis
Audit control
External Audit
Internal Audit
management audit
Principles of modern business management
Humanistic principles
People are the center of management
The key to effective management is employee participation
Management is for people
System principle
principle of integrity
dynamic principle
openness principle
benefit principle
The principle of efficiency means that all management activities of the organization must achieve effectiveness and pursue high efficiency as the goal.
Effects refer to the various results brought about by people or organizations taking certain actions.
Efficiency refers to the ratio between investment and results achieved per unit time
Benefit is the beneficial effect produced by an activity and the degree to which it is achieved
principle of responsibility
Clarify everyone’s responsibilities
Authorization must be appropriate
Rewards and punishments must be clear, fair and timely
3. Modern business organization
Definition of business organization: Business organization refers to all commodity production and commodity exchange activities engaged in by natural persons and legal persons, including all production, service and exchange activities for the purpose of profit.
The basic form of modern business organization-enterprise
2. The concept of an enterprise: An enterprise refers to a basic economic unit that is engaged in economic activities such as production, circulation, and services, and that operates independently, implements independent accounting, and has legal person status in order to meet social needs and make profits.
1. Characteristics of the enterprise: economical, profitable, legal person possibility
Type of business
Personal owned enterprises
attributes of natural persons
unlimited liability
organizational simplicity
partnership
Organizational
Agreement
Humanity
unlimited liability
corporate enterprise
2. The definition of a company: refers to an independent economic organization established in accordance with the law, for the purpose of profit, and capable of exercising civil rights and assuming civil liabilities in its own name.
1. Characteristics of the company: corporate nature and profit-making nature of the legal person
Company type
Based on the scope of shareholders’ responsibilities
unlimited company
KG
joint stock company
Co., Ltd.
limited liability company
Based on the company's credit base
Renhe Company
joint venture
Renhe joint venture company
Based on the legal relationship between companies
parent company
Subsidiaries
head office
branch
Based on the company’s nationality
domestic company
foreign company
multinational
levels of business activities
1. Basic layer
2.Service layer
3.Strategic level
Business refers to the general term for various activities in which microeconomic entities sell and purchase various economic resources and serve for the purpose of profit.
marketing theory
theory of buying and selling
profit theory
transfer theory