a. This kind of attack is risky, but also very attractive.

b. Challengers need to carefully investigate the weaknesses and mistakes of the leading industry; what are the unmet needs and what dissatisfies customers.

c. Find the weaknesses and mistakes of the leader and use them as targets for your own attacks.

a. A frontal attack means concentrating all efforts to launch an attack on the opponent's main market position, that is, attacking the opponent's strengths rather than weaknesses.

b. In this case, the attacker must greatly surpass the opponent in major aspects such as product, advertising, price, etc. to be successful, otherwise this offensive strategy cannot be adopted.

c. The outcome of a frontal attack depends on the balance of strength between the two sides.

d. Another measure of frontal attack is to invest a large amount of research and development funds to reduce product costs, thereby launching an attack on opponents by lowering prices. This is one of the most reliable foundations for a sustained frontal attack strategy.

e. This frontal attack strategy involving price and cost reduction is widely used by Japanese and Korean companies.

a. A flank attack is to concentrate superior forces to attack the opponent's weaknesses. Sometimes, a strategy of "attacking in the east and attacking in the west" can be adopted, pretending to attack the front, and actually attacking the side or rear.

b. Can be divided into two situations:

c. Flanking is consistent with modern marketing concepts—finding a need and trying to satisfy it.

d. A flank attack is also the most effective and economical form of strategy and has a greater chance of success than a frontal attack.

a. Develop unrelated products and implement industrial diversification.

b. Enter the market in new regions with existing products and implement market diversification.

c. Develop new technologies and new products to replace existing products.

a. This is a strategy mainly suitable for small and weak enterprises.

b. The purpose of guerrilla attack is to disrupt the opponent's morale with small, intermittent attacks in order to gain a permanent foothold.

c. Small businesses are unable to launch frontal attacks or effective flank attacks. Only by launching guerrilla-style promotions or price announcements in certain corners of their larger rivals' markets can they gradually weaken their rivals' strength.

d. Nor can we think that guerrilla warfare is only suitable for small businesses with insufficient financial resources. Continuous guerrilla attacks will also require large investments.

e. If you want to reach your opponent, you cannot achieve your goal through guerrilla warfare alone, and you need to launch a more powerful offensive.