MindMap Gallery Omni-media news gathering and writing
"Omni-Media News Interviewing and Writing" is a journalism and communication textbook that adapts to the requirements of the all-media era. It is highly practical and forward-looking. It is useful for improving the interviewing and writing skills of journalism and communication majors and the professionalism of news practitioners. of great significance.
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This template shows the structure and function of the reproductive system in the form of a mind map. It introduces the various components of the internal and external genitals, and sorts out the knowledge clearly to help you become familiar with the key points of knowledge.
This is a mind map about the interpretation and summary of the relationship field e-book, Main content: Overview of the essence interpretation and overview of the relationship field e-book. "Relationship field" refers to the complex interpersonal network in which an individual influences others through specific behaviors and attitudes.
This is a mind map about accounting books and accounting records. The main contents include: the focus of this chapter, reflecting the business results process of the enterprise, the loan and credit accounting method, and the original book of the person.
Omni-media news gathering and writing
一、 introduction
The role of news gathering and writing in news dissemination activities
News gathering and writing is the foundation and core link of news production
News gathering and writing are the foundation and core of news production and play a decisive role in the success of news works.
(1) Main process of news interview
Get news clues and discover news
News clues refer to the information conveyed by certain facts that may become the subject of news reports, or the signals sent by those who will become the subject of news reports.
The basic elements of finding reliable information sources and checking news facts (5W 1H)
Function: It is the key to test the success or failure of news interviews and an effective way to reveal the truth.
(2) The main process of news writing
1. Choose appropriate reporting angles according to audience needs and media function positioning
The difference in news eyes (selection of important news points), that is, the difference in reporting angles, is determined by functional positioning and audience positioning.
2. Present news facts in a way that the audience likes to hear and see (storytelling, visualization)
News gathering and writing is a comprehensive reflection of a reporter’s ideological level, professionalism and professional skills.
News gathering and writing are related to the social function of news media
Primary function: to meet the public’s news and information needs
Important functions: Maintain social order and good customs, and promote healthy social development
Depends on the value judgment of news information
interest judgment, stake assessment
Judgment of nature, evaluation of the essence of news joy
Situation judgment and assessment of the trend of news information
Judgment of meaning and assessment of the impact of news information on all aspects of society
The frame of reference for value judgment of news information is the current mainstream values of the country
Challenges faced by contemporary news gathering and writing
Challenges of social change to news gathering
Building a new era, the all-media era, and economic globalization
Confront the conflicting interests of different groups, explore the truth, and play the role of a "pressure reducing valve"
Tell - the truth
Cultivation-civic consciousness
Build a communication platform
Defend and promote socialist core values
Adhere to the correct guidance of public opinion
Fairness, equality, orderliness, rationality
communication, dialogue, negotiation
Challenges of new communication technologies to news gathering
(1) Resolve the contradiction between professional news production and “pan-social” news production
1. New media represented by the Internet are reconstructing the news production process
2. Help improve the quality and effectiveness of news products
Positive interaction, investigation and verification, let the facts prevail over the truth
(2) Solve the contradictions between shallow reading, fragmented reading, visual reading and deep reading
The challenges of economic globalization to news gathering and writing
(1) Have a global perspective and stick to China’s position
1. When reporting on Chinese news, we must not only view what is happening in China from a global perspective, but also examine its global value and significance through what is happening in China.
2. In the face of international news events, we must have the courage to compete with Western mainstream media on the same stage. We must not only dare to speak "first" but also "put ourselves first", make in-depth interpretations, and actively compete for the right to speak in international communication.
(2) Tell Chinese stories in a common international language
1. Report the true story of China to the world in an objective, fair and realistic manner
2. Be good at telling Chinese stories in an international language
Guide news gathering and writing with Marxist news outlook
Seeking truth from facts is the fundamental principle of news gathering and writing
People-centeredness is the basic concept of news gathering and writing
Protect citizens’ rights to know, participate, and express
Adhering to the correct guidance of public opinion is an important responsibility of news gathering and writing
Learn the meaning and methods of news gathering and writing
significance
Helps you master basic professional skills for journalism
Helps build a composite knowledge framework
Helps learn to communicate and express effectively
Helps improve investigation, research and comprehensive judgment abilities
method
Establish a lifelong learning ambition and develop good study habits
Continuous practice, unity of knowledge and action
Diligent in thinking, good at thinking
Intensive writing training
二、 Characteristics and principles of news gathering and writing
Main features of news gathering and writing
News gathering and writing is a social spiritual production activity (essential attribute)
spiritual production activities
Purpose: To meet the public’s information needs
Function: Watch the society
Sociality
Social life is the source and foundation of news gathering and writing---the bottom line principle
Meeting the information needs of the public is the purpose and purpose of news gathering---value principle
Watching the society is the responsibility and responsibility of news gathering---the principle of effectiveness
News gathering and writing is a professional communication behavior
Pursuing novelty as instinct
Based on objectivity and fairness
Basic principles of news gathering and writing
Bottom-line principles for obtaining and presenting authentic news information
two levels
Object: something that actually exists, something real
Result: What is reported is a representation of the truth
Pay attention to the value principle of equal emphasis on news dissemination rules and public interests
It is necessary to respect the characteristics and laws of news information dissemination and meet the requirements of news information dissemination; it must also meet the needs of the public and safeguard public interests to win public recognition.
Pay attention to the win-win principle of "communication" and social benefits
The relationship between news interviewing and writing
News interviewing determines news writing
Sources and Formation of News Reports – Facts
Characteristics and requirements of news reports—truth, accuracy, material
The specific process of news reporting
A medium for communicating facts and reports during interviews Discovering, collecting, possessing and reproducing materials are completed during interviews
News writing is the sublimation of news interviewing
Look for fine clues, identify interview subjects, select materials to possess, sort out opinions, refine themes, arrange structures, and write the manuscript
Integration of news gathering and writing
The two complement each other and are highly consistent in epistemology.
三、 The main body of news gathering and writing—reporters
Journalists’ roles and responsibilities
Journalist’s role (location, behavioral patterns)
The role of a journalist is determined by the nature, work characteristics and tasks of the journalism in which he or she engages. Among them, the nature of journalism is the decisive factor
Any journalism in a class society has class attributes
The role of journalists in our country
Through their own news gathering and writing activities, they should deliver news information in a timely manner, convey the will and voice of the party, reflect the achievements and voices of the people, be a good disseminator of the party’s policy propositions, a recorder of the events of the times, and a good representative of the party and the people. To be the eyes, ears and mouthpiece is to use one’s own news gathering activities and rely on news and public opinion to adhere to the truth, expose fallacies, defend public interests, and be a good promoter of social progress and a guardian of fairness and justice.
Journalist duties (duties, responsibilities)
Gathering and writing news (primary responsibility)
Various styles, headlines, exclusive news
Play the role of the main force in the field of division of labor, and reporters and editors communicate and cooperate with each other
Study and judge public opinion
what is
It is the process of value orientation judgment
It is a long-term systematic work to continuously track and capture public opinions, and establish a public opinion database on this basis.
It is temporary and urgent work with targeted and thematic characteristics.
What are the requirements
Gain insight into social public opinion
Report to the party, government and other management departments in a timely manner
Report promptly to the editorial department
Communicate with the public
Closely contact the masses and strengthen interaction with the public; contact and cultivate amateur correspondents and news enthusiasts
how to communicate
visit, talk
Phone calls, letters
social media
Journalist’s Cultivation and Professional Ethics
Reporter’s qualities
The cultivation of "knowledge"
On the basis of a correct stance, seeking truth from facts, and noble moral sentiments, journalists must have a scientific worldview and a high level of political theory and policy.
The cultivation of "learning"
It is necessary to have both broad knowledge and relatively in-depth knowledge of a certain industry.
The cultivation of “talent”
Be proficient in news business and be able to master and creatively apply the rules of news gathering and writing
Mental quality cultivation
Persevering willpower, flexible and resourceful adaptability
Journalist’s Professional Ethics
Serve the public and safeguard public interests
Serving the people wholeheartedly is the core of the professional ethics of journalists in our country
Satisfy the public's right to know, actively and correctly exert the public opinion supervision function of the news, and have profound humanistic care
Be loyal to the facts and maintain the authenticity of news
Treat journalism sincerely
Consciously fight against concepts and behaviors that interfere with the authenticity of news
External interference: Department or local leaders force journalists to promote their "political achievements", structural hypocrisy in the operation of society
Internal interference: reporters’ eagerness for quick success and instant gain confuses the essential difference between literary creation and news reporting
Pay attention to the guidance of public opinion and adhere to social fairness and justice
Observe disciplines and laws, be honest and honest
Never do anything prohibited by law and discipline
Adhere to principles and not seek personal gain
Journalist's Subjective Consciousness
information awareness
It refers to the active reflection of objectively existing information and information activities in the human brain, which is manifested in people's sensitivity to information, ability to analyze and judge, and information innovation ability.
Pursue information, possess information, have the awareness to identify the value of information, and be proficient in information skills.
value consciousness
People’s active reactions to the relationship between objects and subjects
It is reflected in: firmly establishing a scientific world view and outlook on life, and striving to practice the core socialist values; firmly establishing strong news values and respecting the laws of news communication.
Audience awareness
The main body of communication is audience-centered and serves the audience wholeheartedly.
Requirements: Research the audience, understand the audience’s interests and hobbies, satisfy the audience’s pursuit of information, be responsible to the audience, and guide the public to be “positive”
Rule of law awareness
The news gathering and writing activities you participate in are legal, and the content you write is in compliance with legal regulations. You must learn, understand and use the law.
Aesthetic consciousness
People's perception and feelings of aesthetic objects are the conscious activities after aesthetic psychological activities enter people's thinking.
Reflection: Have a strong pursuit and desire for beauty, and have a noble aesthetic taste and style
四、 The object of news gathering and writing—news facts
The meaning and characteristics of news facts
The meaning of news facts
News facts refer to newly (or currently) occurring or discovered facts that meet the requirements of news dissemination.
Characteristics of News Facts
Reality (essential attribute)
In terms of the time when facts occurred and were discovered, news facts are presented in the "present" tense.
Presented in the "as is" state
geographical space, psychological space
Abnormality (present form)
Unusual, unusual, unusual, unique perspective
Effectiveness (value aspect)
Cognitive value (purpose)—adaptation to the external environment
Interest value (motivation)—acquiring new knowledge and communicating emotions
Moral value (deep) - analysis, judgment and understanding of a certain truth
Identification of news facts
The identification of news facts depends on the reporter’s news sensitivity
News sensitivity (news eye, news nose) refers to a reporter’s ability to keenly discover, identify and foresee news facts
effect
Ability to quickly discover news facts
Accurately identify the value and magnitude of news facts
Make scientific predictions about certain major news facts
Where does news sensitivity come from?
Professional awareness, knowledge level and experience accumulation
Comes from a high sense of professional responsibility
Comes from a thorough understanding of the situation and the principles and policies of the party and government
From the accumulation and research of actual situations, knowledge, and data
How to identify news facts
1. Scope and scale of change (significant & important)
2. The order and number of changes (first change & unique change)
3. Process and speed of change (sudden changes & mutations)
Basis for selection of news facts
News value (news facts & audience needs)
1. Freshness: Inversely proportional to the time difference between occurrence and dissemination; directly proportional to the novelty of the information
2. Importance: The event has a large social impact; the person and event are well-known
3. Proximity: geographical proximity; psychological proximity
4. Fun: Emotionally engaging
Closely related to ideology, integrated into knowledge, and emphasizing human touch
media positioning
Audience targeting (determining the media’s target audience)
Functional positioning (the functions of the media and the role they are to play)
social responsibility
It is the news reporter's responsibility for the news communication profession in which he is engaged. It is the news reporter's conscious performance of news facts based on a certain political stance, ideology, and values, driven by inner beliefs and moral responsibility. , due responsibility to the audience and society.
Present news facts truthfully, accurately and objectively
Pay attention to the guidance of public opinion and correctly guide social public opinion
五、 The results of news gathering and writing - news reports
Main features of news reports
1. Timely disclosure of news information
(1) Pay attention to timeliness (technological development, market needs, social effects)
The shorter the time lag between the occurrence or change of facts and public dissemination, the higher the value of information dissemination.
Today News Today (TNT), Instant News (Now News Now, NNN)
(2) Use news to ensure timeliness from the beginning
News origin, also called news introduction, refers to the basis or reason for reporting news information.
Event news information generally displays the origin of the news by highlighting the time when facts occurred or changed.
Non-event news information often uses the latest situations or trends in the actual process as the source of the news.
2. True reflection of the reported objects
(1) Accurate reflection
News reports must conform to the true appearance of the subjects of the report and must have a sense of "truth-seeking"
In reporting practice, it is necessary to use the most authoritative sources of information and verify
(2) Comprehensive reflection
The nature, value, and meaning of the existence of things are usually determined by these "connections", comprehensively presenting various connections in factual information
3. Present news truth objectively and fairly (implement opinions in content, hide in form)
(1) Emphasize the separation of facts and opinions, and focus on using facts to speak (containing opinions invisibly)
(2) Emphasize the principle of balance and focus on presenting the opinions of all aspects of news events (adhere to a neutral position)
(3) Emphasis on explaining the source of information and focusing on indicating the source of the information (demonstrating credibility)
Components of news reporting
News facts (information subject)
Five elements of news facts 5W (1H)
type
Political ecology, finance, literature and culture, sports events, science, education and culture, national defense and military, major power diplomacy, social life
Reporting intention (central idea)
1. It must be both "down-to-earth" and "lofty"
2. Carefully choose news angles
Text structure (narrative logic)
1. Inverted pyramid structure arranged by importance of factual materials
The most important part is placed at the beginning, in descending order of importance.
One sentence per paragraph, one paragraph per fact, starting from the most important paragraph
2. A story structure arranged in the chronological order of events.
Arrange news factual materials in the order of occurrence, development, climax and end of news events
3. Interpretative structure arranged by questions triggered by events
Guided by news facts, arrange relevant factual materials in news reports by analyzing and predicting their causes and impacts.
Background material (reason conditions)
effect
1. Help the audience comprehensively and completely understand the news facts
2. Helps to skillfully express the reporter’s position and opinions
3. Helps highlight the news value of the report and attract the attention of the audience
use
contrasting materials
illustrative material
annotative material
Notice:
Closely adhere to the concept of the report and integrate it with the presentation of news facts
Ensure accuracy and avoid inaccuracies or one-sidedness
Pay attention to less but more to avoid overestimating the guest.
Use it flexibly to avoid "cutting your feet to fit the shoes"
News language (presentation carrier)
Basic requirements
Concrete image, accurate and vivid, concise and vivid, easy to understand
Issues that should be noted
Stick to the political bottom line
Handle the relationship between inheritance and innovation well
Adhere to the bottom line of law and social ethics
Narrative writing techniques (methods and techniques)
Declarative writing style (incidental hard news writing), narrative writing style (mainly statements, supplemented by comments or analysis), prose writing style (broad description and detailed description)
Stylistic Types of News Reports
information
It is to report the latest news and factual information to the public in a concise and clear way.
Classification
SMS messages, dynamic messages, comprehensive messages
commonality
Emphasis on timeliness and the rapid and timely presentation of news facts
Emphasis on conciseness and concise and summarized presentation of news facts
Emphasis on "first impression" and often use the "inverted pyramid" structure to present news facts
communication
Compared with news, the news facts presented in newsletters are more specific and detailed
According to the reporting object
News about people, events, work and travel
according to expression
Narrative, investigative, and conversational communications
characteristic
Pay attention to the refinement and specificity of reporting content
Focus on refining reporting topics
Focus on telling good stories
Attention to detail
Pay attention to the diversity of expression techniques
close up
It is a news style that specifically depicts a characteristic fragment or profile of a news event or news figure, also called a feature.
Classification
Close-ups of events, characters, and scenes
commonality
Focus on capturing meaningful moments
Focus on showing wonderful live scenes
Focus on describing vivid details
Other reporting styles
Accurate News (Social Survey Act)
It is a reporting style that uses social science methods to present news facts.
Originated from opinion polls and investigative reporting in Western media
Types and features
Descriptive and accurate journalism, reporting news through objective and accurate descriptions of the transformation, processes and characteristics of social phenomena
Explanatory precision news aims to explain the causes of social phenomena, predict the development trends or consequences of things, explore the causal relationships between phenomena, and thus explain the occurrence and changes of phenomena.
Features: Use numbers to speak, more accurate and objective
data journalism
Also known as big data news, leveraging the trend of media convergence, it moves from online media to traditional media
feature
Relying on big data technology in the Internet era
The foothold is "news" with facts as the core, and the emphasis is on "speaking with facts"
Pay great attention to visual applications
Writing
六、 news discovery
The significance of news discovery
Without discovery, there is no news
News discovery is the news reporter’s first recognition of the value dissemination and final expression (form and timing) of factual information. In essence, it is an evaluation of news value. In news events, whether a reporter can collect and write qualified news depends on whether he or she has the ability to discover news. Without discovery, there will be no news.
News discovery is the prerequisite for news gathering and writing
From the perspective of the news production process, any news report is "discovered" by the news reporter first, and then enters the specific production process of news gathering and writing.
The goals and basis of news discovery
news discovery goals
First, find the most valuable news facts in the ocean of facts
Secondly, discover or create the best expression of the news work based on this fact
Therefore, reporters should always maintain a dual-goal search during the news discovery process. They must not only search for the value of the information, but also search and create the best way to express the report.
Basis for news discovery
in accordance with:
The principles and policies of the party and government, the positioning of the media where you work, social hot spots, audience needs, and common problems in society
"Knowing both ends" means that the reporter's news discovery must not only conform to the spirit of the "top", the current policies of the central government, and the media's current reporting ideas and topic selection tendencies; it must also conform to the needs and trends of the "bottom" to meet the needs of the audience. , pay attention to the voices of the people, and respond to current social issues and public opinion.
People may not be able to truly and objectively realize the actual state of existence of an organism. What people think they need may not necessarily be what they really need - the actual state of existence.
News media and news reporters must pay close attention to the "actual state of existence" of the audience, and timely discover new situations, new problems, and new trends in society; learn to observe independently, and quickly understand those things that the leadership has not yet paid attention to. It is a "universal" issue that has not attracted public attention in society.
The dynamic process of news discovery
Journalists’ “pre-discovery” status
Quickly find news clues, understand the truth, establish evaluation perspectives, obtain factual information, decide on reporting plans, and choose expressions designed to maximize news value and audience acceptance.
It is the psychological background system created by the reporter’s news literacy. It is the internal driving force of journalists' news discovery, can arouse reporters' interest in news discovery, and has certain value tendencies and value standards, making corresponding judgments on discovery objects. It also makes reporters' discoveries have distinctive personality characteristics.
Key nodes for news discovery
Preparatory phase ("pre-discovery state")
Inspiration stage (the critical stage, the intersection of news facts and meaning)
Value orientation and theme information
Confirmation stage (use focused thinking to determine interview topics)
If the hypothesis is established, report on the predicted communication value
Predict discord, re-find and confirm value points
Practical scenarios of news discovery
1. The impact of different spatial situations on news discovery
Space refers to the distance from the news event site. When visiting the news event site in person, reporters will be stimulated by perceptual stimuli such as live images, which increases the probability of news discovery inspiration.
2. The impact of different time situations on news discovery
The time between the fact and the reporter's interview will have an impact on news discovery. Record and interview the news just after it happened, turning the fresh feeling into a unique evaluation perspective and passing it on to the audience
3. The impact of different emotions on news discovery
Journalists' evaluation of the news value of factual information is often affected by their own emotions.
Advantages: It plays a filtering role in accepting and selecting information, thus affecting and determining the direction of discovery. Stimulate journalists’ perception, professional ability, understanding, experience and judgment abilities
Disadvantages: It affects the rational evaluation of facts and the fairness of news discovery.
How to find news
Presupposition and verification
Default: Predict the truth, Default communication value (report topic)
Reliability of clues, what kind of facts it indicates, and the clues most worthy of being explored.
The topic with the most communication value, which is in line with the recent reporting goals and ideas, the feasibility and cost of the interview
Verification: Verify the truth and confirm the communication value (report theme)
Divergent thinking and concentrated thinking, first divergent and then concentrated
Searching for enlightenment facts
It is a vivid image that also contains meaning and value, and can easily make the audience "feel".
Perceptual facts (sensible rather than abstract)
Rational (can be understood, able to explain the problem)
First discovery and rediscovery
七、 News topic selection and interview planning
The connotation and role of news topic selection and interview planning
The connotation and function of news topic selection
Connotation: refers to the "subject matter" of the news interview, that is, the main object and content of the news interview. It involves what to interview, from which aspect or angle, etc.
Classification
Social fields: politics, economy, culture, education....
Fact type: dynamic fact topic selection, in-depth fact topic selection, character news topic selection....
Factual attributes: topic selection for positive reports and topic selection for negative reports
Determination of news topics
Different facts—vertical concatenation of facts/horizontal concatenation of facts
Different sides/different stages/different levels of the same fact (dynamic reporting, in-depth reporting)
effect
Select major topics to expand and enhance the social functions of the media
Publicity function: policy interpretation, experience collection, public opinion response
Information summary: political economy, cultural life
Environmental monitoring: new trends, new problems, and new contradictions
High-quality topic selection shapes and influences media credibility
The simulated world matches the real world (credibility)
Good communication effect (influence)
The connotation and role of interview planning
Connotation: Also known as report planning, it refers to the planning and design of specific interview activities to achieve the desired results.
effect
It is conducive to producing high-quality news works with strong dissemination power and enhancing the media’s market competitiveness.
It is conducive to improving journalists’ professional standards of news reporting and professional creativity, and enhancing their sense of professional accomplishment.
Misunderstanding: It is the design and planning of reports, rather than the design and creation of news facts for the sake of reporting.
Determination of news topics
Filter and search for facts
Choose coverage angle
Pay attention to reporting effects
Clarify the reporting genre
Principles and methods of interview planning
basic principles
main method
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