Major changes in smart business: Smart business is an inevitable choice in the new economic era. It has three major characteristics: online, intelligent and networked. In the future, it will move towards low costs, meet personalized needs and quickly update itself.

The essence of the Internet: disassemble the essence of the Internet from the three words "connection", "interconnection" and "network", including the revolution in connecting technology, the infinite possibilities of communication and interaction, and the subversive changes to the commercial society.

One of the double helixes of intelligent business: Network collaboration: Network collaboration is a new economic paradigm revolution, with the characteristics of open network structure, free and diverse collaboration and distributed self-organization system. Taobao is a typical representative of network synergy effect.

The second double helix of intelligent business: Data intelligence: Dataization is the foundation of business innovation, algorithmization is the "engine" of intelligent business, productization is the ultimate carrier of data intelligence and business scenarios, live data makes feedback a closed loop, and enterprise intelligence = Online automation.

Characteristics of intelligent business: Upgrading the dimension to precision: "Accuracy" is the core requirement of future business. Accurate reduction of dimensionality through network collaboration, and accuracy depends on data intelligence.

Black hole effect: The secret of smart business winning: The black hole effect is the source of advantage of smart business, and its inevitable direction is smart business.

C2B: The core business model of the future: The C2B model has subverted the traditional industrial era, and its logical starting point is customer-driven. To realize this model, real-time interaction between merchants and customers, data is opinions, rapid product iteration, etc.

S2B: Natural evolutionary path to the C2B model: introduces S2b2c's model innovation, including new cooperative relationships between S and Xiaob and five aspects of empowerment, such as providing technical infrastructure, data intelligence services, financial services, etc.

New strategy: Efficient feedback closed loop: Emphasizes the formation of an efficient feedback closed loop between predicting the future and current actions, find the place of implementation through continuous experiments and rapid iterations and timely adjustments, control the scope of the experiment and avoid affecting the entire company.

New positioning: Point-line-surface-body: Explain the positioning logic of "point-line-face-face". "Point" refers to the merchant or customer. "Line" is the connection from the merchant to the customer, and "Photo" is a many-to-many merchant to the The customer's platform, "body" is a comprehensive service ecosystem composed of multiple aspects. Enterprises must find a development model that suits them in the complete system.

The Fourth Organizational Innovation: Creativity Revolution: Review the three revolutions of organizational innovation and explain the connotation and importance of the Creativity Revolution. With the development of artificial intelligence, the core competitiveness of enterprises in the future will be creativity.

New organizational principles: From management to empowerment: propose to forget management, embrace empowerment, and create a new empowering organization, including matching creators' interests, motivation and appropriate challenges; create an environment and atmosphere that facilitates employees to create together; through Organizational design stimulates effective interaction between people.

Self-organized collaboration network: Discuss the role of powerful innovation middle and backend on forming self-organized collaboration networks, as well as the characteristics of free connectivity, mesh collaboration and online real-time dynamic target matrix.

The evolution of Taobao: Analyzing Taobao's community attributes and network collaboration, as well as the role of data intelligence in its development, explaining how the platform grew. For example, Taobao started from the initial community and gradually introduced network collaboration and data intelligence to form a huge ecological system.

New Brand: Brand Building in the Era of Internet Celebrities: Explore the business opportunities of Internet celebrity e-commerce, innovative ways of brand Internetization, and the four major basis points of new brand building. For example, Internet celebrities quickly understand market demand through interaction with fans and achieve Rapid iteration of products.

Internet X: Reconstruction of traditional industries: Emphasizing "Internet X" is not superposition, but integration, it is the pioneer of the new era and its role in reconstructing traditional industries, such as the deep integration of the Internet with manufacturing, service industry, etc. , will create new business models and business opportunities.